GrowLexi

Cold email is harder than ever these days but in the past 30 days we've scheduled qualified meetings with the #1 Retailer in the World, the #1 Insurance Agency in the World and the #1 Healthcare network in the world. It may not be as easy as it once was but there's no bigger bang for your buck if you've got a great offer and skeleton crew. #coldemail #leadgen

Senior leadership at Walmart, IBM, JP Morgan, and United Health recently scheduled meetings from cold email outreach. Our strategy was simple. 1. Focus on the Role, Not the Person ?? Instead of deeply researching each individual, we targeted roles most likely involved in the buying or utilization process. This kept your outreach relevant without requiring extensive personalization. 2. Role-Specific, Conversational Copy ?? We created messaging that felt like a real person spoke directly to the recipient. By tailoring the tone and content to the role, we avoided sounding generic, despite not doing heavy personalization. 3. Keep It Simple - No Overly Complex Tech or Tactics ?? No AI: Our team wrote the copy manually, ensuring a human, conversational tone. ?? No Massive Data Tools: We relied on a basic system to segment recipients by role. No Clay tables were necessary. ?? No Aggressive Calls: We let the emails do the heavy lifting, following up selectively. ?? No lying about how we found them. 4. Nuance in Multi-Stakeholder Outreach ?? When multiple people at the same organization were contacted, we customized the approach slightly so they wouldn’t all get the same template. This helped the outreach feel more genuine and less “blast-like.” ?? We also allowed for randomization in how/when people within the same organization were contacted. Large TAM, Low Competition, and Lean Budgets This method can be surprisingly effective if you’re in a market with a large Total Addressable Market (TAM), fewer big incumbents, and a limited budget for high-end marketing solutions.

We’ve diversified our outbound platforms. First day pushing Smartlead and we secured a meeting with a Fortune 10 (ten) decision maker. Not saying it’s the platform alone but I am saying smartlead works. #coldemail

Even morons get it right sometimes. I would know. I've been one. I am reminded of this every time I read an exaggerated post about the state of outbound these days. Let me exaggerate and say I almost died. An explosion of dust and debris enveloped our car as we drove down the freeway. We stopped in the middle lane bracing for what would happen next. We were on our way back from a scouting trip, and moments before, a parent, our driver, lectured me for saying I was uncomfortable driving next to semi-trucks. He really defended them, so I stayed quiet. We were fortunate. There was no pileup - after a minute of waiting, we advanced. Once we cleared the cloud, we joined several people who had pulled over to find out what happened. I stayed in the truck as our driver quickly left and came back. Looking dumbfounded, he started his truck, looked forward, and matter-of-factly acknowledged my previous statement and stated that a semi-truck had lost its load of glass sheets, which exploded as they hit the ground in front of us. We drove off in silence. I didn't say anything because I realized then that I didn't know wtf I was talking about. I was just a chubby kid sitting in the front seat parroting what somebody on our last trip had said. I am reminded of this every time I read an exaggerated post about the state of outbound these days. A bunch of people parroting fear and misinformation. The reality is that they're not always wrong, but they are missing an important point. The job is about finding a way to generate interest and book calls. It's not about sounding smart. #leadgen #outboundsales #coldemail

A pay-for-performance "client" called me Friday afternoon to explain that they lost a major deal that GrowLexi originated. We're paid on revenues generated (with a guarantee), so there's a lot out of our control. In this instance, the prospect chose a competitor because of a single missing feature that my client immediately researched and is in the process of implementing. For me, this is the gold standard to expect if I'm engaging in a pay-for-performance arrangement and there are elements outside my team's control. I used to joke that if I'm paid for revenue generated from leads I originate,?the client works for me. In reality, we work for each other like a true partnership. Not every company will make a great partner like this, but I have learned that many companies have great products, services, and leaders. They just need help having meaningful conversations that help them generate cash to fuel their business. #leadgen

Newsflash - If you use secondary domains for cold or mass emailing, please read: A viral thread recently claimed that Google is targeting secondary domains used for cold emails and?issuing warnings to email users when these domains are leveraged. Google could definitely make this an issue. But for now, I suspect you will only see this warning when sending an email as described below. Especially when testing. This warning has been around for years and typically happens when the sending email account has the same username as anybody in your Google Workspace and when the domain name is also referenced. Email structure: [username]@[domain].[tld] Example: [email protected] >>> [email protected] Microsoft has recommended this setup for mass emailing, while Google hasn't explicitly stated it but allows it even with subdomains. #coldemail #leadgen

It's never been a better time for Cold Emails done right. Strong endorsement by Andrew Chen for sending relevant cold emails with a bump! Let's go!

If you're not successful in scheduling meetings, it's not always the quality of the lead. Do you know your booked meeting rate? If not, you should. Equation: Interested People / Scheduled Meetings Booked By Interested People Let's say Company A and Company B both sell the same thing. I send each 100 interested people. Company A schedules 50% (a solid booking rate), and Company B schedules 25% (not the worst rate in the world, but there's an?opportunity for improvement). Company A got 2x more value from the exact same service, and it probably gets 2x more value from all of its channels. Their deals probably convert better because they've also created a positive experience for people from the get-go. Company B has to wait twice as long to realize the same benefit and probably has even worse results in the later stages of the sale because it can't provide as positive an experience as Company A. Company A wins. If you're company B, let me help you. Schedule a call, and I'll give you three recommendations for immediately improving your top-of-funnel conversions.

Harness the Power of Mindfulness: From Distraction to Focus ?? We invite you to join us for an enriching session on the pervasive impact of social media as 'weapons of mass distraction' and discover how meditation can be a pathway to clarity and gratitude. Led by Ken Cox, Director of Mindful Offices, this event aims to transform your daily interactions with mindfulness. ??? Date: Tuesday, October 29th ? Time: Noon CDT | 10:00 am PST | 1:00 pm EST ?? Location: Elev8ors Community Center Engage in a collective meditation experience and thought-provoking dialogue. Don't let this chance pass you by—reserve your spot today! https://lnkd.in/dJQuzyNW This event is proudly sponsored by GrowLexi. #Elev8orsCommunity #lunchandlearn #mindfulness

There's a lot to be gained by believing in others. Several years ago, a friend and I launched a health and wellness company to help organizations optimize their workforces. It was a great concept, and I couldn't have asked for a better business partner, but we never took off because we never established service market fit. In the following years, I channeled that experience into learning how to build multiple million-dollar pipelines for others. More than the lessons learned from failure, the most significant contributor to helping others succeed was believing in them much like others believed in me. Ken Cox was my greatest teacher in that. A meditation guru from Chicago, he was the first practitioner to join our cause and gave without asking for?anything in return. As we struggled with companies asking for services for free, he volunteered to provide free meditations so that we could showcase our value. He offered perspective on how to approach businesses since he had been working with them in this capacity for decades. He shared our goal of helping companies put the human back into human resources without needing to be compensated until we were paid. He believed in us and that's the same type of attitude GrowLexi works to employ to this day. It's also why as soon as GrowLexi grew, we started meeting with him once a month. We're sponsoring a meditation next week with Ken on the ELEV8ORS platform. The subject: Harness the Power of Mindfulness: From Distraction to Focus If you're free next Tuesday at 1 p.m. ET, come join us. The link to sign up is?in the comments. It will be a session on the pervasive impact of social media as 'weapons of mass distraction'. You'll discover how meditation can be a pathway to clarity and gratitude. #meditation