InTandem

Buyer roles are shifting—are you keeping up? Shifting buyer roles make it harder to know who’s really making the decisions, leading to missed connections and wasted efforts. The solution: map the buyer journey and keep data clean so outreach stays relevant and conversations happen with the right people. It’s a process we’ve refined over time, helping teams stay ahead of these shifts. Let’s map it out.

There’s a difference between hitting a number and building something that lasts. Huge thanks again to Robert Lopez and everyone who joined us! We can't wait for the next one???

?? Meet Jason Howie, a hands-on marketing leader who thrives at the crossroads of AI, demand generation, and marketing operations. With over a decade of experience scaling organizations, Jason has a track record of delivering serious growth—like taking FormulasHQ from 2,000 to 80,000 users in just a year and optimizing ad spend at RocketReach to triple ROAS. His expertise lies in AI-driven marketing, data analytics, and workflow automation, helping companies bridge the gap between execution and strategy. Whether it's launching AI-powered tools, streamlining reporting, or building high-performing demand engines, Jason ensures marketing isn't just a function—it’s a force multiplier for revenue. But marketing isn’t his only talent. Jason is a builder in every sense of the word—whether it’s coding websites, assembling plastic models, or rewiring an entire house. Want to connect with marketing leaders who make things work (and work better)? Drop "BUILDER" in the comments or message us to start the conversation!

?? Meet Benjamin MARQUIS, a RevOps pro with 8 years of experience in Sales Ops, Sales Enablement, and RevOps, focused on FinTech, SaaS, and transportation. At the last company he supported, they found themselves in a challenging position—recent layoffs, a demotivated sales team, and stalled revenue. Benjamin MARQUIS addressed these challenges by reworking the SIP structure, introducing a sales career path, and implementing a new quota-setting system. The results? ? Best sales months ever for 3 consecutive months. ? 3 AEs promoted after a complete turnaround in performance. ? CAC reduced by 15%. ? Profitability achieved, enabling a 43% boost to the marketing budget. Benjamin’s expertise in streamlining processes and fostering team success drove meaningful, measurable results! Want to connect with experts like Benjamin? Drop “REVOPS” in the comments or message us to start the conversation!

?? Meet Joel Hauer, a seasoned leader in the Australian market with a background in Advertising, Marketing, Ops, and GTM. As a successful ex-founder, Joel knows the ins and outs of growing businesses from the ground up and has a passion for scaling operations through SOPs, automation, and well-aligned team OKRs. Joel’s unique skill set allows him to see the system as a whole and bring valuable insights across technical AI implementations, automation, documentation, change management, hiring, and growth functions. Recently, as an AI consultant for a growing HR tech company, he identified a key challenge: keeping the helpdesk documentation up to date. To solve this, Joel took a holistic approach to the development backlog and implemented an AI-driven solution. He focused on creating a universal template, optimizing RAG storage and best-practice chatbot solutions, and building trust in the new system. The result? A significant improvement in access, utilization, and accuracy of the helpdesk files. His unexpected talent? Juggling—both literally and figuratively—whether it’s keeping multiple priorities in the air or putting on an impromptu show for the kids. Want to connect with leaders like Joel? Drop “JUGGLING” in the comments or message us to start the conversation! ??

?? Meet Jess (Gard) Shuman, a seasoned VP of Sales and former RevOps skeptic. After connecting with the RevOps community, she discovered the transformative power of building a replicable revenue machine. Recognizing its potential, Jess seized the opportunity to build and lead a large RevOps team instrumental in securing a ~$400MM PE exit. Her team’s success was driven by five key projects: - Brand to account mapping for white-space analysis.? - M&A data hierarchy integration for revenue visibility.? - Weekly forecast rework with margin components and revenue leak flags.? - Improved Deal Desk process with automated thresholds for approval and margin guidelines. - Pipeline conversion calculator by seller/leader/product. Jess’s formula for success always begins with the 3Ps: People, Process, and Pipeline. Passionate about sharing her methodology, Jess also enjoys connecting over college sports—especially when it comes to cheering for her alma mater, West Virginia! Want to connect with leaders like Jess? Drop “WV” in the comments or message us to start the conversation!

Your Referral = Support for Big Brothers Big Sisters ?? We’re excited to launch our first-ever referral competition, and it’s all for a great cause! For every potential client intro made to InTandem in January, we’ll donate $20 to Big Brothers Big Sisters (BBBS) to help support their amazing work. And that's not all—our Talent Network (TN) members will also earn exciting prizes for every successful referral! ?? Here’s how you can get involved: 1. Make an introduction to InTandem. 2. Become part of our Talent Network if you’re not already. 3. Start referring and earn rewards while giving back to BBBS! ?? Let’s grow, connect, and make a difference together! ?? Want to know more?—comment "I'm in!" and we'll share all the details to help you get started! ?? #ReferralCompetition #GiveBack #TalentNetwork #BBBS #MakeAnImpact

Our CEO Michael Ingram shared some insight on how to align your RevOps team with your company’s growth goals. It’s not just about adding people—it’s about adding the right people at the right time. The key question: What’s the relationship between your go-to-market operational intensity and your headcount today, and what must it be to meet your objectives? Want the full breakdown? Comment “Yes” below and we’ll share the full video with you! #NeverRevOpsAlone #PavilionGTM2024 #InTandem

Is your revenue stuck in a leaky bucket? ???? This week, Jess (Gard) Shuman dives deep into how a Revenue Operations Consultant can stop revenue leaks and unlock growth opportunities. From aligning your GTM teams to streamlining processes and cleaning up your pipeline, RevOps isn’t just about fixing inefficiencies—it’s about maximizing every dollar. Curious to learn how to streamline your operations and boost revenue? Check out the blog—link in the comments! ?????? #NeverRevopsAlone #RevenueGrowth #RevOps #SalesAlignment #BusinessSuccess #OperationalExcellence

I didn’t get this approved—but then again, one of our values at InTandem is: Take action. Don’t be afraid of calculated risk. So, I took the leap (pun intended). ??HAPPY HOLIDAYS, EVERYONE! ?? Here’s to bold moves, bright holidays, and an even brighter new year!