GrowByData

GrowByData

科技、信息和网络

Lexington,Massachusetts 7,644 位关注者

Marketing Intelligence for Brands & Agencies to Unlock Competitive Advantage to Grow Market Share and Boost Performance.

关于我们

GrowByData offers Marketing Intelligence to Agencies & Brands to unlock competitive advantage and grow market share, boost performance, defend the brand, and thrive in the era of AI disruption. Founded in 2014, we today serve the world's leading brands and agencies. Google search and marketplaces are fast evolving. Brands and agencies that stay on top and craft strategies will win. We enable this. Ways we enable agencies and brands - - Provide Visibility in SERP changes in areas such as Google AI Results - Offer insights to boost Search Marketing Effectiveness - Enable better merchandising strategies - Activate Dynamic Pricing - Monitor Channels - Augment Product Feeds to Maximize Visibility We serve the top agencies and brands in retail, finance and other industries. Our blogs offer insights into how we enable brands to boost digital marketing performance https://growbydata.com/blog/ . For inquiries, please email us at [email protected] We are powered by marketing, data and retail experts and use leading cloud compute and data science techniques from AWS, Google and others. With a team of over 100, we have been delivering insights to our clients for their winning strategy for the last 10 years. We care as an organization and try to delight our clients and do good to our communities! Our blogs offer examples of our work https://growbydata.com/blog/csr/ To join us, please visit https://growbydata.com/career-overview/.

网站
https://www.growbydata.com/
所属行业
科技、信息和网络
规模
51-200 人
总部
Lexington,Massachusetts
类型
私人持股
创立
2014
领域
Retail、Artificial Intelligence、Pricing、Digital Marketing、Advertising、Google Shopping、Amazon、Walmart、Google、Channel Management、Agency、Performance Marketing、Finance、Promotions、Merchandising、Marketing Intelligence、Digital Shelf Intelligence和Local Intelligence

地点

GrowByData 员工

动态

  • 查看GrowByData 的公司主页,图片

    7,644 位关注者

    Thanksgiving Savings Are Here! Handpicked from our vast pool of Google SERP data just for you?? This holiday season, we’re excited to bring you the best discounts, exclusive offers, and thrilling promotions to help you navigate Thanksgiving, Black Friday, Cyber Monday, and the entire holiday rush with ease. ?? Discover the Best Deals -From incredible savings to unique offers across a variety of categories—including apparel, beauty, home decor, and more—we have something for everyone. Whether you're treating yourself or searching for the perfect gift, consider these deals our special holiday gift to you! Don’t miss out on the season’s top deals and discounts. Our team has handpicked the hottest offers to ensure you save big. Happy Holidays! Discover the Best Deals Now – You won’t want to miss out! ??https://hubs.li/Q02ZGC7b0 #ThanksgivingDeals #HolidaySavings #ExclusiveOffers #HolidayShopping #BestDeals #HolidaySeason #ShopAndSave

    Best Thanksgiving Live Deals 2024 - GrowByData

    Best Thanksgiving Live Deals 2024 - GrowByData

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    7,644 位关注者

    Thanksgiving Treats: Dive into the Best Live Deals of 2024! Don't wait for Black Friday! Our Thanksgiving deals are here to kickstart your holiday shopping. This year, treat yourself or find the perfect gift with our curated selection of discounts across various categories. From fashion finds to beauty steals, and even home essentials and automotive deals, we've got you covered. But hurry, these mouthwatering deals are live now and won't last forever! Don't miss out – snag your favorites before they disappear. Unwrap the Best Deals Here: ?? https://hubs.li/Q02ZmlD_0 Stay Updated: Subscribe to our blog for the latest deals and updates! ??https://hubs.li/Q02Zmnt00 Happy Thanksgiving! We hope these deals make your shopping experience a delicious feast for your wallet. For any questions, reach out to us at [email protected] #ThanksgivingDeals #HolidayShopping #BlackFriday2024 #ShopSmart #SaveBig #FestiveSavings #HolidaySeason

    Best Thanksgiving Live Deals 2024 - GrowByData

    Best Thanksgiving Live Deals 2024 - GrowByData

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    Amazon’s Halloween Strategy: Holding Back for Bigger Wins? A curious shift: Amazon, typically a dominant force on Google Shopping, dialed back its ad spend for Halloween, especially in categories like Beauty and Music. Is this a preview of a broader holiday advertising strategy or a temporary tactical change? Key Takeaways: ? Ad Spend Decline: Amazon’s ad visibility dropped in Beauty (19.4% to 12.8%) and Music (30.3% to 22.6%) as Halloween approached. ? Future Focus: Amazon may be holding budget for higher-impact events like Black Friday and Cyber Monday. ? Opportunity for Competitors: With Amazon stepping back, competitors in Apparel & Accessories took the lead during Halloween. A Strategic Shift or a Tactical Play? Amazon's recent scaling back of Google Shopping ads for Halloween, particularly in categories like Beauty and Music, has sparked industry speculation. Is this a temporary move or a sign of a broader strategic change? As the holiday season unfolds, businesses are closely watching Amazon's tactics to adapt their own strategies accordingly. See how Amazon is reshaping holiday shopping ?? https://hubs.li/Q02YXCRq0 #AmazonStrategy #EcommerceInsights #AdSpend #Halloween2024 #BlackFriday #CyberMonday #RetailTrends #MarketingStrategy

    Amazon's Halloween Surprise: A Strategic Retreat?

    Amazon's Halloween Surprise: A Strategic Retreat?

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    7,644 位关注者

    Spotted: Google's New "Editorial Reviews" in Search Results! Google is now showcasing critics reviews as Editorial reviews directly in search results, pulling in expert opinions from blogs and websites and displaying them within the Knowledge Panel. This feature is visible across devices, providing users a first look at curated opinions without needing to navigate away from the search results. Why It Matters for Brands: ? Another Zero Click Feature: Google provides yet another way to pull searchers' attention away from clicking to your website. ?? Watch for Brand Search Trends: As searchers learn about products from 3rd-party sources there may be a shift in the volume of Brand+, mid-tail searches when the user decides to learn more about a specific product from your website after they like the initial review. ? Identify Offsite SEO Opportunities: Find the websites that Google feels are credible and relevant for your products and understand if there are opportunities to contribute content and/or reach out for partnerships. For any queries, contact GrowByData at [email protected] #GoogleUpdates #SERPFeature #EditorialReviews #BrandVisibility #ContentStrategy #KnowledgePanel #ExpertReviews #SearchTrends

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    7,644 位关注者

    Amazon Prime Day 2024: Reshaping the Retail Landscape Amazon's Prime Day 2024 has once again proven to be a pivotal event in the e-commerce calendar, driving significant growth across multiple categories and reshaping competitive dynamics. Our analysis of Amazon's Share of Voice (SOV%) during the October 2024 event reveals key insights for retailers and brands: Key Findings : ??Massive Growth Across Categories: Prime Day drove substantial sales and market share increases for Amazon in various sectors. ?? Category-Specific Impact: Growth varied by category, with some experiencing dramatic spikes while others saw modest gains. ?? Temporary Dominance: Amazon's increased market shares typically normalized post-event. ??Niche Resilience: Specialized competitors, like Total Wine in Food & Beverages, maintained their lead despite Amazon's push. A Closer Look at the Competitive Landscape: During Prime Day 2024, Amazon's dominance was evident in several key categories: ?? Apparel & Accessories: Amazon’s SOV increased from 16.2% to 25.2% during Prime Day. ?? Automotive: Amazon’s dominance grew from 45.7% to 59.5%. ?? Beauty: Amazon’s lead expanded from 27.9% to 44.9%. ?? Furniture: Amazon’s SOV jumped from 16.8% to 24.0%. ?? Music & Accessories: Amazon’s share increased from 33.0% to 48.6%. These insights underscore the importance of strategic planning and execution for brands and retailers to capitalize on major shopping events like Prime Day. GrowByData offers e-commerce solutions to help you maximize your market share and stay competitive. By harnessing the power of data, you can optimize your strategies and drive sustainable growth. Check out our blog for more details: https://bit.ly/3UJzY6b Contact: [email protected] for further information. #AmazonPrimeDay #DataAnalytics #SOVTrends #AmazonAds #PrimeDayInsights #AdTrends #AdvertisingStrategy

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    7,644 位关注者

    Boost Your Brand with Google’s “Related Images”! In today's visually driven digital landscape, Google's "Related Images" feature is a powerful tool to enhance user experience and increase brand visibility. Located below the main image results on mobile devices, this carousel showcases relevant images tailored to user queries, making it easy for users to explore products, travel destinations, and more. Why It Matters for Your Business : ?? Enhanced Exploration: Engage your audience with related visuals. ?? Higher Engagement: Visuals keep users interacting with your content. ?? Improved Visibility: Optimized images help your brand shine in the "Related Images" carousel. ?? SEO Boost: Quality images with alt text and metadata improve ranking potential! Ready to maximize your brand’s potential with Google’s “Related Images” feature? Let's explore how to optimize your images for Google's Related Images feature. Read our full blog here ?? https://bit.ly/4fhQnHl For any queries, contact GrowByData at [email protected] #GoogleSERP #RelatedImages #BrandVisibility #SEOOptimization #ContentStrategy #UserEngagement #OnlineVisibility

    Google's "Related Images": A Visual Boost for Your Search

    Google's "Related Images": A Visual Boost for Your Search

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    7,644 位关注者

    Amazon's Shift in Google Shopping Ads During Halloween Amazon took an unexpected turn during this year's Halloween shopping season. While we're used to seeing Amazon dominate online ad space, especially during peak shopping periods like Prime Day and Black Friday, this year’s Halloween was different and reveals an intriguing pattern. Recent analysis of Google Shopping Ads shows that Amazon significantly scaled back its ad spending around Halloween, resulting in a noticeable drop in visibility across multiple product categories. ? Categories Most Affected: Industries like Music and Beauty saw the biggest shifts. For example, Amazon’s ad visibility in the Beauty category fell from a strong 19.4% on October 25th to 12.8% by Halloween. Similarly, visibility in the Music and Accessories category dropped from 30.3% to 22.6% in the last days of October. ?Possible Strategic Move: This reduction could indicate that Amazon is focusing on upcoming major shopping events like Black Friday and Cyber Monday. By dialing down Halloween ad spend, Amazon may be reallocating budget and resources for these high-impact periods. ? Opportunities for Competitors: Amazon’s retreat opened doors for other players. In particular, the Apparel and Accessories sector capitalized on this opportunity, consistently leading in ad visibility throughout the Halloween season. As we look to future holiday seasons, it will be interesting to watch if Amazon maintains this trend of focusing on key shopping events or returns to a more aggressive stance during smaller holidays. #AmazonAds #ShareOfVoice #HalloweenTrends #GoogleShopping #MarketTrends #AdSpend #AdVisibility #CompetitiveAnalysis

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    7,644 位关注者

    Ultimate 2024 MAP Monitoring Guide: Protect Your Brand Value! Stop Price Wars & Build Stronger Reseller Relationships. Tired of unauthorized discounts eroding your brand value? Get the ultimate guide to mastering Minimum Advertised Price (MAP) monitoring in 2024. This guide equips you with the strategies and tools you need to: ?? Safeguard Your Brand Reputation: Discover why MAP is crucial for brand reputation and pricing control. ?? Stay Ahead of Violations: Explore GrowByData’s real-time alerts, summaries, and violation tracking features. ?? Empower Your Channel: Leverage actionable data to optimize channel strategies and support authorized sellers. ?? Customized Enforcement: Streamline communication with customizable email templates for both compliant and non-compliant resellers. GrowByData's Tailored Solutions Help You: ?? Achieve Consistent MAP Compliance ?? Protect Your Brand's Market Value ?? Strengthen Relationships with Authorized Resellers ?? Minimize Time & Resources Spent on Enforcement Don't let price wars undermine your brand. Download this free guide and take control of your MAP strategy today! Learn more here ?? https://bit.ly/3YUjvPc ?? For any queries, contact us at [email protected] #MAPMonitoring #BrandProtection #ResellerCompliance #PricingIntegrity #EcommerceSolutions #MAPEnforcement #2024Guide

    Complete Guide to MAP Monitoring & Enforcement - GrowByData

    Complete Guide to MAP Monitoring & Enforcement - GrowByData

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    7,644 位关注者

    Warmest wishes for a joyful Tihar from the GrowByData family! ???? As Nepal’s most cherished festival, Tihar—the festival of lights—celebrates the profound connections between humans, animals, and nature over five vibrant days. From honoring our animal companions to welcoming the goddess of prosperity, each day holds special significance. May the glow of the diyo illuminate your homes with happiness, prosperity, and love. Wishing you a bright and blessed Tihar filled with warmth, joy, and the spirit of togetherness. Happy Tihar! ??? #HappyTihar #Tihar2081 #FestivalOfLights #NepaliFestivals #LoveAndLight #TiharCelebration

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