Clay

Hey! We're RANTING about every VP of Sales who's first order of business is.....NEW SALES STAGES!!!! Believe it or not, as Revenue Operators we want the same things you want. We want to increase carry capacity, onboard reps quickly, make the process intuitive, have accurate forecasts. But it's impossible for us to build anything if every discount, term, and product bundle changes with every contract. We need some consistency and we don't want to slow down deals either. And of course not all sales leaders hate process. Look at Everett Berry at Clay who won't even say "Sales" and calls it "GTM Engineer." I've worked with him, he gets it. Makes sense since it's a company full of builders. So, Cheers to deal data being consistent on all objects, and being able to pull a list of all active customers and their next renewal date! TABLE STAKES.

GTM leaders - want to ensure winning campaigns STAY winning? The answer is "?????????????????? ??????????????" in Clay. Here's how... Clay can help automate the last manual step in all of our workflows. Once upon a time, this is how teams used to do this: 1. Use a combo of tools + download a CSV 2. Upload to Clay to keep your outbound campaigns filled up. Some teams have one person that's doing this FULL-TIME. With scheduled sources, you can save LOTS OF TIME now: 1. create a filtered list 2. push into your lead qualification/enrichment workflows 3. push to our message sequencer tool of choice Game-changer is the right word for this new feature in Clay (no cap) Comment "schedule" below if you want me to send you a demo video. ????: I show you what's possible in Clay every week in my newsletter: https://lnkd.in/g9DybWPY

Lofi hip hop beats to enrich/refine data to

Happy Monday. You're doing great - keep it up! ?? ?? ??

There's one hack Clay used to grow revenue 6x in 2024 and 10x in both 2022 and 2023—helping it become a $1.25B company that no one is talking about ?????? ?????????????? ????????. It's a very smart tactic that even our team uses all the time at < oneaway > Instead of showing our potential customers what we've done, we always try to ask them to share a problem they have. We'd then jump on a call with them, ask them to share their screen and have THEM solve the problem with our guidance. It's much more powerful and more engaging when the user/client gets their hands dirty and solve the problem. Curious to hear if other Clay-gencies are doing the same? CC: Patrick Spychalski, Alex Fine??, Lanny M. Heiz ?Niklas Huetzen Fabian Herhold Bjion Henry Clay's CEO Varun Anand has a blog article written about this, I'll link it in the comments if you want to check it out!

Join Clay and HeyGen tomorrow to learn how to improve your response rate by 30%. Cold outreach isn't dead, but it's evolving. (And so are you, fam). It's time to leverage personalized video to make your messages stand out and spark engagement, all while saving time and increasing results ?? ?? ?? ???????? ??????'???? ??????????: ?? How to use Clay to collect and enrich data to make your outreach smarter ?? How HeyGen can turn that data into compelling, personalized videos for outbound or follow-up ?? How a webinar follow-up can be transformed into a personalized experience with Clay and HeyGen ???????? ???????? ????: ? You want to increase your response rates and engagement ? You're looking for innovative ways to follow up on webinars or other leads ? You're interested in personalized video outreach for both inbound and outbound Register below ??

Life update: After producing a 1k+ person summit with Lenny Rachitsky and Coda (which we'll produce again sometime in the future!) — I recently got recruited to be the Head of Events at the fast-growing and very fun startup Clay. I'm now full-time at Clay producing unique/bespoke experiences. My main assignment: organize tech events that aren't boring and that actually make people feel...human ?????

?? GTM Engineering: A New Career Path for Women in Sales co-hosted by Women in Sales and Clay ?? GTM Engineering is emerging as a new role on high-growth GTM teams—find out how you can be part of this exciting shift. In this webinar, you’ll get a deep dive into what GTM Engineers do, how the role differs from traditional sales positions, and how you can leverage your skills to succeed in this growing field. What You'll Learn: ?? How GTM Engineers influence the buying process ?? Key skills you need to be an effective GTM Engineer. ?? Real-world examples of GTM Engineers building solutions for clients. This is for you if: ?? You’re a looking to progress your career within GTM organizations ?? You’re interested in a strategic, technical sales role ?? You want to understand how GTM Engineers shape the sales process and impact customer success Featuring panelists Ashley Artrip, Tong-Tong Li, ???Dorothy Huynh, and Alexine Mudawar RSVP:?https://lnkd.in/gx3G2SYP Thank you to our partner companies: ZoomInfo Demandbase Docusign Sendoso Yelp? YCharts QuotaPath The Juice (now AudiencePlus) Clay Luster RingCentral/RingCentral Events Motive Common Room Aspireship DemandJen SellingSara The Wishly Group Samsara

The hottest job in 2025? The GTM Engineer This is the single best skillset to learn and master if you want to break into tech. Mark my words. Here’s what you need to know: GTM teams are not what they used to be. They once demanded great salespeople. Now, they require great systems. The GTM engineer is a role that blends strategy, data, automation, and AI to create an outsized impact in GTM. It gives companies the power of hundreds of sales and ops people with just one person and a handful of tools. (a fraction of the cost) What does a GTM Engineer actually do? ? Sales Processes: builds automated workflows that handle outreach and inbound engagement ? Lead Scoring: leverages AI to enrich and prioritize leads more effectively. ? Targeted Plays: launches curated, data-driven outreach campaigns based on buyer signals. ? Revenue Growth: develops strategies to upsell and expand optimal customer accounts. What makes a great GTM Engineer? ? Systems Oriented: understands how sales, operations, and automation work together. Deep experience working with CRMs and sales engagement platforms. ? Data Oriented: ability to identify patterns, prioritize high-impact opportunities, and turn raw data into actionable insights. ? Process Oriented: continuously experiments, refines, and scales processes to improve efficiency. So how do you get started? 1. Spend 20 hours mastering tools like Clay, Unify, Apollo.io, lemlist, Trigify.io, Instantly.ai, Smartlead, etc. 2. Start following ??Eric Nowoslawski, Brendan Short, Maja Voje, Chris Viglietta to learn from the best 3. Apply your skills by offering to build GTM motions for tech companies stuck in outdated practices This is the future of GTM And the time to capitalize is now.

Calling all Bostonian Claymakers ???? -- Everett Berry (our Head of GTM Engineering) and Alex Lindahl (GTME & Author of Claymation.io) are headed your way! Come hang out with us next Wednesday -- they'll be showcasing the latest in signal-driven GTM automations live as you nosh on some 'zza ? Vibe check: We'll kick off with networking and welcome drinks, then dive into Clay workflow demos that blend theory with tactical tips you can implement right away You'll learn: ?? Latest trends in GTM Engineering ?? Signal-based use cases that drive results ?? Tips & best practices from the experts ?? BONUS: All attendees receive FREE Clay credits! ~~~~~~~ ?? Hosted at Companyon Ventures (Thanks for having us, Tom and team!) ?? Wednesday, March 5th ?? 6:00 PM EST ?? Pizza + drinks will be made available Register now! ?