We generate hundreds of ABM landing pages for our named accounts with deep personalization with Clay and Webflow.
We see contacts from named accounts engaging with these pages and often get messages like "wow how did you do this?"
For the past few months, we have been dogfooding this feature and now we're excited to launch for every Clay user.
Here's how we did it:
? We created our named account list in Clay based on very specific data points that are relevant to our business. We segmented these accounts into tier 1, 2, and 3.
? We identified specific data points about these named accounts that could inform how Clay can be used.
? We created a CMS template in Webflow that maps items with specific columns in Clay.
? We generate rows in our Clay table as companies hit our named account criteria and automatically create pages within the Webflow CMS. Then, as people from these companies visit our site, they see a banner saying "see how X can use Clay."
The fun is in the details though... here are some levels of personalization we're using:
? Brand name and logo in the heading
? Brand color in the background of the page. You can set a default color as well in case the color is black or white. This is the case with screenshot from the Carta page shared below.
? Tech stack personalization: in our case, if the company uses Salesforce as their CRM, we should them a Salesforce section. But if the company uses HubSpot, we then show HubSpot instead.
? GTM model personalization: if the company has a self-serve motion, we talk about enriching self-serve sign-ups. If they are mostly sales-led, we talk about enriching form-fills.
We have a few resources on how you can set it up. I'm actually doing a webinar with the Webflow team next week to showcase how we built this. I will share a few resources in the comments.
