Grow Progress

Grow Progress is #hiring for both a Vice President of Marketing and a Senior Research Strategist! The VP of Marketing will create and implement the company's marketing strategy for our three customer segments: Politics & Advocacy, Nonprofit, and Commercial. This role will ensure organizational alignment to boost brand awareness, generate demand, and drive revenue growth. Reporting to the Senior Vice President of Revenue, the VP of Marketing will be an essential part of the executive team and influence the company's direction. If you thrive in a fast-paced environment, enjoy solving complex go-to-market challenges, and want to shape the future of a growing company, we'd love to hear from you! The Senior Research Strategist will lead client relationships, advise on research design, and analyze data, with a focus on supporting Grow Progress’s complex commercial client needs. This role will report to the Director of Research Strategy and will work cross-functionally with our Data Science, Account Management, Project Success, Sales, and Marketing teams. While this position requires familiarity with statistics and research methodology, it is?not?a technical position. Interested in either of these positions or know someone who would be? See the links in the comments!

Given recent attacks on the nonprofit sector, reaching and retaining supporters to an organization's mission has never been more critical than now. Yet, too many communicators find themselves swimming in engagement metrics within siloed channels to chase viral status—which may or may not move the needle on what matters. Whether you’re in the process of brainstorming new messaging, developing creative or determining how to target an ad buy, our conversation next Wednesday with our friends at Novel Messaging will help you understand how to fold iterative testing into your every day workflows, enabling your team use data rather than intuition to drive better results for your organization. Sign up here: https://lnkd.in/gpZBPca9 Got questions for our hosts, Mo Cheeks and Rachel Campbell ? Sound off in the comments ?? and we'll answer them in next week's Q&A!

?? Survey Says: TRUE! ?? 65% of respondents in a recent survey said that they preferred to buy from brands that "align with their personal politics & values." But those 65% represent a diversity of age, gender, income, and views. Which means, brands have to be clear on who they are first, and then compelling in how they communicate that to their audiences to not only avoid losing market share, but stand to gain some in the process. We don't need to tell you how big of a job that is right now. But if you're interested in hearing about the types of messages that seemed to resonate with or repel that 65% — and more importantly, how we measured that for the company in the case study, you're in luck. Do you have a few minutes next Thursday to take a look? ?? ?? https://lnkd.in/eqxksJhK

Well - what say you? Drop your guess in the comments—because it's 100% fine to guess on social media. But your creative campaigns are a different story. Join us on Thursday, February 27th for our webinar, "How Political Can Your Brand Afford to Be?" and let us show you how to know what will land with your audience, before you launch. ?? Register here: https://lnkd.in/eJnP2Pvf

?? A Call for Bold Action Against Climate Change ?? We recently completed a study to uncover which messages best persuade people that climate change is a serious threat and that bold government action is necessary—even if it comes at a personal financial cost—asking questions about whether people agree that climate change poses a threat, whether the government should take action and how, and the correlation between climate change and intensifying natural disasters. So, what did we learn? ?? Messages connecting wildfires to climate change resonated the most, successfully driving support for government action. ?? Surprisingly, messaging about green job creation had no measurable impact on changing attitudes. ?? Personal stories of loss and harm to communities proved most persuasive for shifting perspectives—especially among men, younger adults, and those earning less than $50,000 annually. ?? Conservatives and Republicans were influenced by these messages, with a notable increase in support for climate action. Why does this matter? ?? It shows the incredible persuasive power of personal narratives when talking about climate change—and the potential for real change across political divides. If you want to dive deeper, check out the full case study here: https://lnkd.in/e6-gZe7z Ready to see how Grow Progress can help you craft impactful messaging for your campaigns? Let’s talk.

How can you ensure your brand’s message resonates without risking controversy? We’ll show you. We’re hosting a free webinar —"How Political Can Your Brand Afford to Be?"— on Thursday, February 27th to dive into how brands and their agency partners can pre-test creative concepts to avoid costly mistakes and maintain brand integrity. What you’ll get: ? Market Insights: The latest trends shaping brand perception and consumer expectations ? Risk Mitigation Strategies: How to protect your brand from unintended fallout ? Data-Driven Pre-Testing: Proven methods to gauge audience reactions before launch ?? Register now: https://lnkd.in/eJRS7jzD

Grow Progress is looking for a B2B Growth Marketing Manager to optimize demand generation programs and events that increase brand awareness. This is an exciting opportunity to fuel revenue growth at Grow Progress. If you want to make a big social impact and grow your skill set by working with a dedicated team who is building new products backed by cutting-edge theories and technology in behavioral psychology, we hope you’ll apply. As the B2B Growth Marketing Manager, you’ll be responsible for developing, implementing, and optimizing demand generation programs and events that increase brand awareness, drive qualified leads, and ultimately fuel revenue growth. You’ll play a key role in identifying target audiences, creating high-impact campaigns, coordinating events & conferences, and measuring effectiveness to drive insights and continuous improvement. More info and application at the link in the comments! ??

Our latest case study is also a convenient tie-in to the webinar we're hosting tomorrow with our friends at Wide Eye Creative! In this study, we wanted to understand whether a narrative-based ad centering around individuals outperforms an ad telling a data-driven, health-related story at improving Charity: Water brand favorability, clean water mission alignment, and donation intent for Charity: Water. In other words, do stories about individuals or stories based on data and statistics help Charity: Water achieve its goals? Join us tomorrow and find out! Register here: https://lnkd.in/gpZBPca9

?? ONE WEEK AWAY! ?? Join us and our friends at Wide Eye Creative as we unravel the true power of storytelling and?data science – and more specifically persuasion science – for nonprofit marketers, communications strategists, and fundraisers. This session goes beyond traditional engagement metrics to explore a broader spectrum of tools and insights available through pre-testing messaging and creative campaigns at any budget. Perfect for nonprofit professionals and the agencies that help them strategize, this discussion will offer actionable insights to enhance your campaigns and grow your impact. From Metrics to Meaning: Data-Driven Storytelling for Nonprofits ?? Date: Wednesday, January 29th ? Time: 12p CST/1p ET ?? Where: Zoom Register here: https://lnkd.in/gpZBPca9

??? Youth Vote: Persuasion Trends During the 2024 Election Cycle ??? In the third installment of our weekly webinar series, exclusive to GP clients, we explored how persuasion trends shaped the landscape of the youth vote in this last election cycle. Key insights: ?? Authenticity: Young voters are quick to spot insincerity. The messenger is equally as important as the message. ?? Get Specific: Focusing on issues that matter to this group—like climate change, student debt, and healthcare—is often more effective than generic calls to action. ?? Digital Engagement: Social media remains a dominant platform for political engagement. However, the type of content shared and the manner of engagement can significantly impact persuasion. The content should look and feel native to the platform as opposed to a more traditional ad approach. The full recap is here: https://lnkd.in/e7fs7Ypr Current clients have access to the on-demand version of this webinar as well as invites to the remainder of the series. Drop a line to your Client Success Manager or inbox us here if you need the registration info again!