Grow North Thursday Newsletter转发了
It's a Values In Action Alert! When I saw this message pop up on Airbnb, I thought, "This is what living your values looks like as a business." It’s about drawing a line in the sand and saying, “This is who we are. This is who we serve.” Airbnb has made a deliberate choice to align with their purpose and the kind of community they want to build, even knowing it might turn some people away. But the reality is, the relationship with their ideal customer will be deeper, more authentic, and more profitable in the long run. Purpose-driven alignment isn’t just good ethics, it’s freaking good business. As someone who’s worked with purpose-driven businesses, I know these decisions can be tough. But they’re worth it. The best growth happens when it’s aligned with what matters most - to you and to the people you’re here to serve. Well done, Airbnb. Thanks for leading the way! ?? Have you’ve seen a company walk the talk with their values?