Grove Collaborative

Read more from our VP of Fulfillment Operations, Terrance Underwood, about how consumer's shipping preferences are changing. Thanks to Bloomberg's Cailley LaPara for including us - and spotlighting why Grove customers are different than the rest by prioritizing sustainability.

Lucky to have our CEO Jeff Yurcisin at the helm as we continue our efforts to transform the consumer products industry into a force for human and environmental good. ?? Take a look at the post from Jeff below and be sure to read the latest about Grove in Forbes by Pamela Danziger ?? https://lnkd.in/g69GtgMY

Our mission and impact at Grove are fueled every day by the actions of our customers who trust us to support them on their sustainability journeys. But who do our customers trust when they have questions or issues? Enter the incredible Grove Guides on our Customer Happiness team - or what most of our industry would call customer service. We call it Customer Happiness because that’s what our Grove Guides do day in and day out: ensure customer happiness. Whenever a customer has an issue or a question, they get tailored, hands-on support from a live Grove Guide because customers value that connection and personal touch. This week is National Customer Service Week and we wanted to acknowledge our own incredible Customer Happiness team for embodying this year’s theme: Above & Beyond. One example: our Grove Guide, Melanie, speaks with an average of 170 Grove customers PER DAY! Thank you to our incredible team for all you do to support our customers as a best-in-class team. And don’t just take it from us, take it from our customers themselves! Here’s just a snippet of the glowing feedback the team has received:

?? Announcement! ?? Grove is thrilled to announce a $15M investment from Volition Capital, led by investor and current member of our Board, Larry Cheng — reinforcing their confidence in Grove’s strategy, mission, and progress on our company’s turnaround journey over the last 12 months. Mr. Cheng’s background in internet and consumer investing, including in brands like Chewy and Gamestop, led him to begin working with Grove starting in August 2023, when Volition initially invested $10M in the company. Why did Larry invest in Grove (again)? “This investment is driven by my belief that the Grove management team has done an excellent job executing on the fundamentals of the business. The company has made major strides in profitability and has been Adjusted EBITDA positive for the preceding four consecutive quarters. With our investment and the planned pay off of the remainder of the term debt, the balance sheet will be stronger. And I believe the pieces are in place to enable a return to top line revenue growth in the coming quarters. All of this has been accomplished while substantially improving Grove’s offering to better and more consistently delight customers.” We’re eager to continue our work to become the platform for conscientious consumers to purchase planet-friendly and wallet-friendly products, and this update instills confidence that we’re on the right path. Read more about the announcement:

As an ecommerce retailer, we’ve been a digital-first company since our inception. We developed a best in class experience for our customers to explore, learn about, and purchase everyday sustainable essentials for every room in their home for over a decade. And as Grove grew, our customers and our website changed with us to keep up with ecommerce trends that soon became the norm. Today we’re excited to announce a major transition in our technology stack from our own homegrown solutions to industry-leading partnerships with Shopify, Ordergroove, and Tapcart. Working with these leaders will enable us to: * Lean into Grove’s points of differentiation on sustainability initiatives, merchandising, and product selection instead of maintaining standard ecommerce functionality. * Stay more current with evolving industry trends and consumer expectations while unlocking sitewide flexibility and scale to enable growth. * Improve acquisition, conversion, and lifetime customer value through solutions provided by Shopify, scaling recurring revenue through enhanced subscriber experiences and incentives with Ordergroove, and making the management and experience of our mobile experience more streamlined through Tapcart. * Become even more meaningful in the lives of our customers. We at Grove operate as a Collaborative because our partners have helped power our journey and the pursuit of our sustainability mission throughout our history. And we’re excited to expand our partnerships with our tech stack replatforming to propel us into the next phase of Grove’s transformation. Learn more about the announcement in Retail TouchPoints exclusive by Nicole Silberstein featuring Grove CTO and Co-founder Chris Clark.

This past week, one of our longest tenured employees at our Pennsylvania fulfillment center, Dre, retired - and our team gave him a proper send off with a Machine Train. At Grove, we love to celebrate progress and milestones, especially for the incredible employees that make our mission and everyday work possible. Congrats on your retirement, Dre, and thank you for the incredible nearly 10 years (!!!) of being part of Team Grove!

At Grove, we believe it is industry's responsibility to meaningfully address the plastic crisis instead of passing off the burden to consumers. This also means that employers have a responsibility to reduce the environmental impact of their organizations and influence employee behaviors and purchasing decisions. In July, the largest employer in the United States and the largest buyer of consumer goods in the world - the U.S. federal government - announced a commitment to phase out the purchasing of single-use plastics from food service operations, events, and packaging by 2027, and from all federal operations by 2035. The announcement also pushed for tougher regulations on plastic manufacturers because of their contributions to greenhouse gas emissions due to 90% of plastics being made from fossil fuels. We applaud this move, which would represent the first significant action on the plastic crisis that could have real impact on reducing plastic waste, and look forward to supporting it and other initiatives that prioritize the environment. Read more about this update from Allyson Chiu at The Washington Post https://lnkd.in/g-ZpTJnD

Earlier this month, we launched our Beyond Plastic? Impact Tracker to help our customers better understand their impact by shopping with Grove. Now customers can see how much plastic is avoided and recovered in each order through our site - but customers can also make an impact by choosing our Grove Co. products at brick and mortar retailers. ?? Did you know: You can find Grove Co. home essentials at all Target locations nationwide? ?? Did you know: In the last year, Grove Co. customers shopping at Target have helped to save 225,000 pounds of plastic from entering the environment? That's equivalent to 6,430,492 water bottles! ?? Did you know: Grove Co.'s products packaged in aluminum (which can be recycled over and over again) are a great small step in helping reduce single use plastic? We're proud to share Target's Impact Tracker results and work with an incredible retail partner that is committed to bringing sustainable everyday essentials to customers across the U.S. Learn more about your own impact by shopping with Grove: https://lnkd.in/gqR2YWQW

Happy World Conservation Day! We’re celebrating the protection of 188,000 acres of old-growth forests in Clayoquot Sound, British Columbia, Canada. This is a monumental recognition of First Nations’ leadership, supported by $40 million CAD from The Nature Conservancy and Nature United the world’s largest conservation organization and a huge step towards sustainable conservation for several reasons: - Protecting biodiversity by preserving vital ecosystems - Mitigating climate change through significant carbon sequestration - Supporting Indigenous stewardship for sustainable practices We love this progress and continue to support Indigenous stewardship and protect our planet through our partnership with The Nature Conservancy!

It's still Plastic Free July, which provides another opportunity to share tips and tricks for people to Go Beyond Plastic?! Our team member Ryan Zimmerman recently visited DC News Now’s Living Local DMV to empower viewers in the DC region to make impactful changes through their product choices. His recommendations included using refill systems instead of single-use products, opting for infinitely recyclable aluminum, glass, or paper packaging whenever possible, replacing plastic wrap with reusable containers and covers, and swapping in more sustainable laundry and personal care items to reduce plastic waste. Special thanks to Charis Gomez (Hanner) Ellen Meny and Bridget Curran for hosting us! Check out the segment here: https://lnkd.in/g7sTZ747