Group Y

At?CreativityFlow, Nikki Scoggins, VP of Creative Design for Blizzard Entertainment, gave some advice for aspiring creatives.?Nikki encouraged creatives to be assertive about their work, ensuring they receive credit for their contributions.?She stressed the importance of creating outside of work, pursuing personal projects, and not waiting for permission to innovate. Next CreativityFlow is on Wed, Dec 4th with Andy Pearson, VP of Creative at Liquid Death and Denise Cherry, VP of Marketing at Rivian - Tixs at CreativityFlow.co

GROUP Y CONTENT WEEKLY In this week’s Group Y Content, we discuss?defining brand DNA, the secret recipe of Oakley,?and?reimagining brand storytelling. Brian Takumi, the VP of Creative & Soul for Oakley,?delivered an engaging and insightful presentation at CreativityFlow. He focused on the evolution of the Oakley brand and the importance of storytelling in brand identity. Read and Subscribe --> https://lnkd.in/gsYRJaMj

Rivian + Liquid Death speaking at the last CreativityFlow of 2024 Wed. December 4th at Rivian South Coast Theater in Laguna Beach, CA Secure your seat at CreativityFlow.co Speakers include: ? Denise Cherry, VP of Marketing at Rivian, leads a team that shapes every aspect of the customer journey, from brand building to product experience. ? Andy Pearson, VP of Creative at Liquid Death, drives the bold creative vision for one of the fastest-growing non-alc beverage brands, advancing its mission to promote health and sustainability through viral content and experiential events. Past 3 events have sold out, so tickets are going fast for this one. powered by Group Y and Laguna College of Art and Design

Thanks to everyone who attended another sold-out CreativityFlow last week. Our speakers, Nikki Scoggins of Blizzard Entertainment and Brian Takumi of Oakley, shared their stories and explained their companies' creative and branding. Next, CreativityFlow is on Dec 4th with Denise Cherry (VP of Marketing at Rivian) and Andy Pearson (VP of Creative at Liquid Death). Secure your ticket today at CreativityFlow.co

GROUP Y CONTENT WEEKLY This Week, we discuss?meaningful relationships in creating successful brand collaborations?and how you can apply those examples to your business. Our panel at?Sound.Sport.Style?featured?Daniel Portrait?(CEO and Founder of Kamp Grizzly),?BRYANNA EMMERLING?(Director of Marketing at?Tactics), and?Mark Sperling?(Co-founder of Group Y) with moderator?Molly Hawkins?(Founder & Head of Strategy, We Are Unicorns), who shared their insights on the intersection of sports, lifestyle, and collaboration in the marketing and branding space. The conversation highlighted the evolving nature of collaborations and the importance of authenticity and inclusivity in creating impactful partnerships. Read Every Thursday https://lnkd.in/gmx9sbqC

This Wed Nov 6th - Join us for CreativityFlow with Brian Takumi, VP of Brand Soul + Creative — Oakley Brian Takumi leads Brand Creative and Soul at Oakley, shaping the brand’s voice and visuals for over 25 years. Starting in 1997 on the graphics team, he has held various roles, including Creative Director for Apparel, Footwear, and Accessories, and in 2014, he established VOICE, Oakley’s internal visual communications agency. In his current role, he oversees the Future Genesis initiative, which he describes as “our muse to tell the story of the brand,” taking a humanistic approach that explores Oakley’s journey in relation to emotional development. —> Tickets / Info at CreativityFlow.co #Oakley #Creativity #CreativeDirector #Branding #Marketing

Who wants to work for LA28 Olympic & Paralympic Games? Lots of job openings to apply for: https://lnkd.in/eWXACVJ Games Planning ? Director, Physical Security ? Director, Venue Transportation ? Head of Food & Beverage ? Principal Deputy, Safety and Security ? Senior Associate, Commercial Hospitality Operations Integration ? Senior Manager, Civil Engineering ? Senior Manager, Containment ? Senior Manager, Mechanical, Electrical and Plumbing ? Senior Sport Group Manager ? Sr. Manager, Client Sales & Service Legal ? Associate General Counsel ? Managing Counsel, Labor & Employment Marketing ? Join the team

Dane Storrusten, Head of Creative at National Football League (NFL), discussed at CreativityFlow a recent project involving the Super Bowl and the Sphere in Las Vegas, where Dane’s team created a visually stunning display of all 57 Super Bowl rings. He highlighted the challenges of working with new technology and the importance of authenticity in branding, showcasing how the project resonated with fans and engaged the community. Hear more at upcoming CreativityFlow events on Nov 6th and Dec 4th - tickets at CreativityFlow.co

GROUP Y CONTENT WEEKLY This Week, we discuss?building?community, partnerships, and diversity in sports?and how you can apply those examples to your business. We were fortunate to have?Courtney Carter?at the recent?Sound.Sport.Style?event. She is the Chief Revenue Officer of the?Seattle Sounders FC?and the?Seattle Reign FC, with a rich background in sports marketing and partnerships. She has previously worked for major organizations such as ESPN, MLS, and CAA, and has experience running her own marketing agency. A former Division I college athlete, she played for Oregon State, which adds to her deep understanding of the sports industry. Read Every Thursday https://lnkd.in/gEfp5qt2

At CreativityFlow, Nate Morley?emphasizes that brands should aim to be amplifiers and supporters of cultural movements—whether in surfing, skating, gaming, or cars—rather than just borrowing from them for their own gain. Being a positive force in these communities means giving back and enhancing the culture, not just leveraging it for profit. Join us on November 6th in Laguna Beach for the next CreativityFlow with Oakley and Blizzard Entertainment - Info/Tickets at CreativityFlow.co