Group RFZ

The #TikTok saga is far from over. Our own Jonathan Futa shared his insights on what we can expect on Gordon Glenister's podcast in conjunction with the BCMA (Branded Content Marketing Association)

What's in store for 170 million users after #TikTok's wild weekend? Group RFZ's Jonathan Futa joined Gordon Glenister on the Influence Global Podcast to share our research and his thoughts on the future of the app...

? Time Is Running Out for TikTok in the U.S. TikTok could vanish from U.S. app stores by January 19, leaving creators and brands racing to adapt. In this article, AdBuzzDaily cites Group RFZ's research, showing YouTube (46%) and Instagram (39%) as the top alternatives for TikTok’s 170M American users. This potential ban highlights a key lesson: diversify or risk disruption. Marketers and creators must adopt multi-platform strategies to stay resilient. As our own Jonathan Futa points out: “To navigate disruption, creators and brands must prioritize flexibility and partnerships that transcend any single platform.” Check out the article https://lnkd.in/dvp-5TgB #TikTokBan #AdBuzzDaily #SocialMediaStrategy #GroupRFZ #DigitalMarketing

? Time Is Running Out for TikTok in the U.S. TikTok could vanish from U.S. app stores by January 19, leaving creators and brands racing to adapt. In this article, AdBuzzDaily cites Group RFZ's research, showing YouTube (46%) and Instagram (39%) as the top alternatives for TikTok’s 170M American users. This potential ban highlights a key lesson: diversify or risk disruption. Marketers and creators must adopt multi-platform strategies to stay resilient. As our own Jonathan Futa points out: “To navigate disruption, creators and brands must prioritize flexibility and partnerships that transcend any single platform.” Check out the article https://lnkd.in/dvp-5TgB #TikTokBan #AdBuzzDaily #SocialMediaStrategy #GroupRFZ #DigitalMarketing

With the #TikTokBan looming, it's fascinating to look back at our recent research with everyday users of the platform. In this interview with Ticker, our own Jonathan Futa speaks to the confusion surrounding the ban, the impact it will have on social media usage overall, and where those 170 million users will go next.

One of the things we are seeing in the #influencermarketing space is a huge uptick in utilization for #pharma and #healthcare. In this ADWEEK prediction piece, Adam Rossow shares why it's effective and what the next stage of growth looks like. https://lnkd.in/dnNCJgMF

?? 2025: A Transformative Year for Influencer Marketing ?? In a must-read article for Adweek, Group RFZ’s Co-Founder Adam Rossow shares his expert predictions on how influencer marketing will evolve in 2025. With a potential TikTok ban, LinkedIn’s rise as a key influencer platform, and pharma finding its voice in the space, this year is set to bring major shifts. Key insights: 1?? TikTok's Uncertain Future – If banned, where will its 170M U.S. users go? Brands need to diversify their strategies and prepare for multichannel growth. 2?? LinkedIn’s Explosive Growth – LinkedIn is fast becoming a prime destination for creators. Marketers must experiment now to stay ahead. 3?? Pharma Embraces Influencers – Patient and medical influencers will redefine how brands build trust and connect with consumers. 4?? The Rise of Measurement – As budgets grow, so do expectations. New KPIs will demand deeper insights and smarter investments. Read Adam’s full predictions on what’s ahead for influencer marketing in Adweek: https://lnkd.in/dnNCJgMF #InfluencerMarketing #TikTok #LinkedIn #PharmaMarketing #2025Trends #MarketingStrategy #Adweek

Trump wanted to ban #TikTok during his first term, now he wants to be its savior in the U.S.? Our latest research shows this is just the latest conundrum in what has been a perplexing ride for TikTok users. Check out the findings to see what TikTok users think will happen, which channel they would hop to, and the real reason for the ban. https://lnkd.in/gQH_W4yv

Is TikTok really getting banned?! Our latest research shows a surprising number of users are in the dark. In PRNEWS, Jonathan Futa breaks down the confusion surrounding the potential 2025 ban, where users might migrate, and what PR teams can do to prepare. Key takeaway: Don't put all your eggs in one basket! Read the full article: https://lnkd.in/gRyRPWjR #TikTokBan #SocialMediaMarketing #InfluencerMarketing #GenZ #DigitalMarketing #PR

TikTok's potential 2025 ban has everyone talking about creators and companies. But what about the 170 million?users? Our new study explores their perspectives and plans if TikTok disappears. Check out the report https://lnkd.in/gQH_W4yv