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Mars' Twix has launched its new global brand position, "Two is more than one," celebrating the iconic two-bar design and doubling the joy of indulgence! ?? EssenceMediacom doubled down on the media side with a Twosday activation this week including: ? Double billboards: Side-by-side OOH spots creating high-impact visibility. ? Print spreads: Striking double-page ads that captured attention. ? Audio innovation: Back-to-back 15” ads on radio and Spotify, doubling engagement. ?Additional amplification across, social and TV This seamless collaboration turned “Twoness” into a bold, multi-channel movement! Congratulations to our incredible team and our partners at Mars, adam&eveDDB, and Ketchum for this bringing this sweet campaign to life!

Recently, GroupM Hong Kong welcomed the China Advertising Association and IAB China for a co-hosted conference titled “Exchange Conference on Brand Globalization and Hong Kong's Strategic Role in the Dual Circulation Framework.” As a part of IAB China's Hong Kong delegation series, the conference covered critical aspects of global expansion, from tax compliance to marketing trends, fostering valuable partnerships for future collaboration between industry leaders from HKTDC, Google, LinkedIn, Xiaohongshu, and PwC. Milton Liao, GroupM Client President of South China & Head of GroupM GBA and Outbound Business, presented GroupM's experience in supporting Chinese brands' international growth, highlighting Greater Bay Area advantages. As a proud member of IAB China, GroupM is passionately committed to empowering Chinese brands as they navigate the global market landscape. #GroupMChina

GroupM shines in WARC’s Effective 100 rankings!?As part of WPP’s triple crown win, GroupM agencies lead the charge in media effectiveness for 2025. ?? Wavemaker Mumbai?crowned #1 media agency globally ?? Mindshare US?secures #3,?EssenceMediacom US?ranks #8, and?Mindshare Netherlands?lands at #10 — four GroupM agencies in the top 10! ??Campaign excellence: Three of the top six global campaigns powered by GroupM teams From strategy to execution, GroupM is delivering measurable impact that drives client success worldwide. Excellence isn’t just a goal—it’s the standard.

For the 8th year in a row, WPP and GroupM have topped the WARC Media 100 List! ?? Our clients and agencies are dominating the rankings, with nearly half of the top 10 campaigns belonging to our incredible partners, like eBay, L'Oréal, Unilever, and Dove. ??Mindshare takes the crown as the #1 network in the WARC Media 100. ??EssenceMediacom secures the #2 spot globally, with EssenceMediacom New York ranked #3 agency. ??Mindshare New York shines at #2 agency worldwide. ??Wavemaker holds strong at #8 network Thanks to our talented teams and clients for continuously raising the bar and shaping the future of media together.

From tariffs to AI, GroupM’s latest podcast episode breaks down the week’s biggest trends across industries: https://loom.ly/GasWAzo ??Economic Shifts: Potential U.S. tariffs on European alcohol imports could reshape pricing and consumer behavior, with alcohol advertisers spending $19.3B globally in FY24. ?? Audio Industry Trends: Streaming platforms like Spotify (+20% YoY) thrive, while regional players face challenges—hyper-local strategies may be key for growth. ?? Creator Economy Evolution: Creators like MrBeast are hosting upfront-style events, signaling a shift toward deeper partnerships with brands. ???AI and Gaming Innovation: Platforms like Roblox are using AI to revolutionize game creation and influence industries like retail and manufacturing.

Great partnerships drive great results. GroupM is honored to be named Microsoft Advertising’s Global Agency Partner of the Year for 2025, following regional wins across the Americas, APAC, and Continental Europe! Here’s what made this award-winning collaboration shine: ?? Cutting-edge training in AI and advanced bidding tools ?? Powerful data integration via Choreograph for smarter targeting ?? A shared vision for delivering impactful, cross-channel campaigns A huge shoutout to our incredible teams, clients, and partners at Microsoft Advertising—together, we’re redefining what’s possible in global advertising! ??

Mindshare China has launched "Navigate B2B Marketing in China," the latest addition to its InMind report series. The InMind reports help brands stay informed about the latest growth opportunities in media, consumers, and markets across China. This comprehensive analysis examines the evolving B2B marketing landscape, where digital market compound annual growth rate (CAGR) is expected to reach 6.5% between 2023-2026, surpassing previous 5.3% rate. Key Report Highlights: ? Market Landscape 1. Complex decision process involving 9+ stakeholders 2. Average 180-day purchase journey 3. Early-stage engagement opportunities ? Five Marketing Truths 1. Early decision journey engagement 2. B2B marketing funnel transformation 3. Brand trust acceleration 4. Consumer influence on B2B decisions 5. Long-term metrics alignment The report also introduces Mindshare's proprietary BAP (Brand Beliefs-Approach to Develop-Product Competitiveness) model, a three-tier evaluation framework that helps B2B marketers set priorities and develop cohesive strategies. This model addresses the why, how , and what of B2B marketing, ensuring consistent messaging across all touchpoints. Read the full article here: https://loom.ly/nHri9nk #GroupMChina

Check out T&Pm’s latest films for Maltesers that capture the relatable everyday chaos parents face! ?? Client: Mars Australia Production partners: Hogarth Australia and The Producers

Wishing all our friends and colleagues celebrating around the world a happy Holi

In the past, gum in China was mainly enjoyed after the three main meals of the day. But with modern dining trends like brunch and afternoon tea on the rise, new opportunities for post-meal freshness have emerged. ?? To tap into this shift, EssenceMediacom China teamed up with Doublemint to launch the City Mint Zone campaign, creating an immersive brand experience in Shenzhen and Chengdu. The campaign combined modern dining culture with the idea of post-meal freshness, leveraging a strategic partnership with the Meituan platform, and featured seamless online and offline integration through a partnership with the Meituan platform. The result? Doublemint achieved a significant year-on-year growth in gross merchandise value (GMV), while positive word-of-mouth created even more buzz for the brand, proving that freshness never goes out of style. #GroupMChina