GroupM was honored with the title of "Best Responsible Corporate Brand" in the CSR China Top 100 Award. This recognition was awarded in light of GroupM's CSR practices in education, environmental sustainability, and women's empowerment, showcasing a commitment to diverse, innovative, and inclusive culture and action. Rupert McPetrie (CEO of GroupM China) stated, "GroupM's vision is to define the next era of media. We have always embraced the philosophy of making advertising works better for people, integrating social responsibility into our corporate culture, and uniting every GroupMers' strength to drive continuous innovation in social responsibility." GroupM has made significant strides in social responsibility: The "GroupM & Roots & Shoots 1+1=Forest" program has successfully planted 31,800 saplings in Inner Mongolia's desertified areas from 2017 to 2024, while its partnership with "Teach For China 2.0" has established remote online classrooms in Yunnan's rural primary schools, advancing educational revitalization in remote areas. #GroupMChina #CSR
关于我们
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
- 网站
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https://www.groupm.com/?utm_source=linkedin
群邑的外部链接
- 所属行业
- 广告服务
- 规模
- 超过 10,001 人
- 总部
- New York
- 类型
- 上市公司
- 领域
- Media Strategy、Media Buying、Data Management、New Media、Analytics、Programmatic、Search Engine Optimisation、Search Engine Marketing、Social Media、Viewability、Brand Safety、Paid Social、Advertising Technology、performance marketing、Content production、Omnichannel marketing、Responsible Investment、Branded entertainment、Paid Search和Digital Out of Home
地点
群邑员工
动态
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Three years ago, WPP Open X joined forces with The Coca-Cola Company as their global marketing network partner. Over this time, we’ve built something remarkable—an unprecedented agency model that supports 200 brands in over 190 countries. Together, we’re transforming the marketing of a global icon. GroupM is proud to work alongside The Coca-Cola Company and WPP Open X to lead the future of marketing. ?
Three years ago we embarked on an aspirational journey when WPP Open X was appointed the global network partner for The Coca-Cola Company. Since then, WPP Open X and The Coca-Cola Company have worked together in an unprecedented globally networked agency model across 200 brands in over 190 countries, transforming marketing for one of the world’s greatest brands. AKQA Burson DAVID Miami EssenceMediacom Grey GroupM Hogarth Landor Majority Ogilvy Subvrsive T&Pm Village Marketing VML Wavemaker #TCCC #WPPOpenX
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Learn how choreograph's and Google's partnership is driving better campaign results through deeper and more robust audience insights. ??
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With the gaming industry booming, beauty brands are scrambling to get their slice of the action. But are they truly hitting the mark, or are they merely casting their makeup on an unresponsive audience? Pete Basgen & Clare Dobson share their insights with NewDigitalAge ??
A marketer’s new playground is gaming, and it’s where traditional strategies falter and innovation reigns supreme ??? As the gaming industry continues to dominate the entertainment landscape, brands are scrambling to get their slice of the action, and some of the most interesting success stories we’re seeing are from the beauty sector. Wavemaker’s Pete Basgen, Global Director & Lead, Gaming & Esports, and Clare Dobson, Global Platforms & Influencer Lead, have got the gameplay for beauty brands looking to win big in this space, with wining work from E.L.F. BEAUTY and L'Oréal and the secret to influencer success ?? Their article in full in NDA ?? https://lnkd.in/eMex756K #gaming #gamingcommerce #beauty Justin Pearse
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Wavemaker UK and Pluto TV built the ultimate immersive experience to conjure interest for the new series of Most Haunted! ???Hurry, and you can still catch this free experience!
? Is this the most haunting Halloween campaign of the year???? Wavemaker UK and Pluto TV built the ultimate immersive experience to conjure interest for the new series of Most Haunted! ? Most Haunted is a legendary supernatural investigation series presented by Yvette Fielding. Each heart-stopping episode investigates purported paranormal activity visiting some of the darkest, most haunted places in the world. ? On exclusively during Halloween at the Outernet London in Tottenham Court Road, fans are invited to step into a haunted house filled with ghostly encounters, guided by Yvette Fielding’s voice. With Facescape AI, 8K digital screens, and spooky soundscapes, attendees are tasked with spotting clues and solving a mystery. This free experience is as real as it gets????Hurry, and you can still catch it! ?? Inspired? Watch Season 26 of Most Haunted here?https://lnkd.in/eR2HJ7ry ? ???Huge congratulations to the team for pushing the boundaries of immersive storytelling. Talk about growing fearless… ? #Halloweenmarketing #PlutoTv #MostHaunted #OuternetLondon
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This year, Ring customers will be able to set their video doorbell to greet visitors with a selection of quick replies from Red, M&M’s spokescandy! Mars M&M’s turns the tables on trick or treaters by surprising those who ring the doorbell, asking them to respond to various challenges as suggested by Red. Check out T&Pm's timely campaign ??
This Halloween,?Mars M&M'S and?Ring?are giving trick-or-treaters a real scream!? ? Get ready for a spooktacular collaboration that's?frightfully fun! This year,?M&M'S?spokescandy, Red is taking over your?Ring?Video Doorbells, greeting trick-or-treaters with hilarious challenges. ? Will you be brave enough to face Red's tricks? Or will you melt under the pressure? ?? This is one sweet treat you won't want to miss! Read more?here: https://lnkd.in/eEWXCpJa #TandPm #PowerOfAnd #Halloween
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GroupM's Mindshare announces the renewal of its partnership with Master Kong Beverage. This continued collaboration means Mindshare will keep delivering integrated omnichannel media services for Master Kong Beverage’s entire product line. Additionally, Mindshare is tapping into WPP’s broader network, collaborating with Grey in China to create a bespoke client-servicing team for Master Kong Beverage. This joint effort helped win the pitch for Master Kong Beverage’s 2025 Chinese New Year (CNY) Digital & Social campaign, broadening their partnership to include creative digital interaction and social to offer Master Kong Beverage more integrated and holistic solutions. We're excited to support Master Kong Beverage's goals of long-term sustainable growth, helping the brand navigate the competitive F&B market while advancing its mission to promote Chinese culinary culture. #GroupMChina
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Check out Mindshare's newest series where they take a world view on communities, culture and more, and why it matters for brands. · Subcultures can break into mass culture. · As worlds expand, brands can fuel subcultures by adding experiences. · For example, partnership opportunities to unlock growth.
We're kicking off a series, where we take a world view on communities, culture and more, and why it matters for brands. This week, we look at trending anime-inspired Halloween looks for spooky season. ???? ?? Subcultures can break into mass culture. ?? As worlds expand, brands can fuel subcultures by adding experiences. ?? For example, partnership opportunities to unlock growth. #Worldbuilding #worldview #TeamMindshare #goodgrowth
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As the festive season approaches, Cadbury is stepping up its game with the launch of “Studio Creations”! Learn more about this sweet campaign by Wavemaker
What ingredients go into a media plan destined for sweet success? ?? Wavemaker India has developed a strategic media planning and buying plan to amplify Cadbury Gifting India's new product launch, Studio Creations. The product launch, marking the brand's most significant introduction in over five years, aims to redefine the premium gifting experience to align with the tastes of today’s discerning consumers, according to IndianRetailer.com. To great taste, Mondelez India has partnered with movie stars and celebrity couple Kareena Kapoor Khan and Saif Ali Khan as brand ambassadors. Creative is done by Ogilvy and Design Bridge and Partners ???? Nitin Saini, VP of Marketing at Mondelez India told Indian Retailer: “With Studio Creations by Cadbury we’ve reimagined gifting as a tasteful and refined gesture. It’s not just about the chocolates—it’s about the thought and care that goes into choosing something truly special for someone important. The new launch also underscores our commitment towards elevating the premium portfolio; a category that’s growing significantly higher than the overall chocolate category in India." Shekhar Banerjee, Chief Client Officer and Office Head at Wavemaker India said: “This approach demands a unique perspective on audience segmentation, media usage, data, and platforms. Key to our campaign was how we segmented premium chocolate consumers, leveraged our Qcom and retail partnerships, and identified strategic corridors that drive impact. These elements were instrumental in crafting a campaign that aligns perfectly with our premium positioning.” #marketing #retail #advertising #india #wpp