Ever wonder what your analytics dashboards aren’t telling you? In her latest article, our Global CEO Selena Cameron explores why traditional analytics tools fall short—especially for B2B marketers navigating complex sales cycles and multi-stakeholder journeys. Read Selena’s full perspective here. #MarketingInsights #Analytics #ThoughtLeadership #B2BMarketing?
Have you ever carefully crafted a web page only to watch visitors vanish in seconds??????♀? It’s frustrating ?? (trust me, I’ve been there). But here’s the kicker: Your problem might not be the content—it’s likely the story your data isn’t telling you. Here’s my latest take on why traditional analytics can leave us blind—and how to see clearly again. Let me know your thoughts! ?? #MarketingInsights #Analytics #ThoughtLeadership #B2BMarketing