?? Exciting news! Group Black + NBCUniversal to launch E!+ on Peacock, a dedicated hub for multicultural content. We're proud to curate and amplify cross-cultural storytelling, connecting brands to diverse audiences like never before. ???? Ready to elevate your brand with impactful, inclusive media? Let's connect! #DiverseContent #MulticulturalStorytelling #GroupBlack #NBCUniversal https://lnkd.in/gDteTUPc
Group Black
广告服务
Miami，Florida 8,655 位关注者
A first-of-its-kind media collective and accelerator rooted in the advancement of Black-owned media properties.
关于我们
Group Black is an MBE-certified media company dedicated to connecting brands with diverse audiences.
- 网站
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https://www.groupblack.co/
Group Black的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Miami，Florida
- 类型
- 私人持股
地点
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主要
获取路线
US，Florida，Miami
Group Black员工
动态
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Group Black is Back at POSSIBLE 2025! ???? This year we're bringing even more conversations, culture, and community to Miami! Our ExcellencE! Forum is the place to be—No conference pass required. ?? RSVP now—our event page is LIVE! If you’ll be in Miami, let us know you’re coming. ??? ?? https://lnkd.in/est8VQgw Stay tuned as we unveil our powerhouse speaker lineup and programming schedule—you won’t want to miss it! Spread the word, bring your crew, and get ready for an unforgettable experience. See you in Miami! ???? #POSSIBLE2025
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Spotted at SXSW in Austin earlier this month, thank you ADWEEK for hosting our co-founder and Chief Strategy Officer Bonin Bough at your #ADWEEKHouse roundtables. Weren't able to attend? Check out an overview of one of the conversations around AI at the link below. ??
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This Wednesday, March 12, our VP of Insights and Analytics, Sarah Chaten, joins Quirk's Media for their Consumer Reset series to talk all about our recent Black Travel Today study with Tripadvisor and how brands can best utilize data in their media strategies. To view this conversation and more, register now at https://lnkd.in/gvRn9Mc5
Panoplai, Group Black and Tripadvisor partnered to better understand Black U.S. travelers – a historically underrepresented group with more than $100B in spending power. Through the process the organizations learned hard-won lessons about AI-powered market research, digital twins and synthetic data. Join fellow researchers on March 12 to gain the lessons these three organizations learned and more! Register now at https://lnkd.in/gvRn9Mc5 REMEMBER: One free registration will give you live access to all the sessions in the Consumer Reset series and on-demand access to the recordings. #QuirksMR #MRX #insights
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Thank you to AdMonsters for featuring our very own EVP of Commercial Ashley Banks!
?? Celebrating Black Excellence in Digital Media & Advertising! ?? For #BlackHistoryMonth, we’re shining a light on Black leaders who are shaping the future of digital media, ad tech, and advertising. From programmatic pioneers to policy advocates, these professionals are driving innovation, championing inclusivity, and pushing the industry forward. ?? ?? Elias A., Director, Programmatic Sales Lead, BBC Studios ?? Eric Dickens, Head of Ad Tech, Wiley ?? Ashley Banks EVP, Commercial | Group Black ?? Lartease T. Tiffith Executive Vice President, Public Policy IAB ?? Wendi Dunlap, EVP, Business Intelligence and Audience Science at Mediahub Worldwide ?? Imalia Gansop, Sr. Manager, Media Strategy, Kargo ?? Kanene Ayo Holder Holder, Brand Evangelist, The 614 Group Meet the 2025 Leaders to Watch and learn from their insights: https://bit.ly/3QFYYJc #AdTech #DigitalMedia #BlackExcellence #Leadership #BHM
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Group Black is worldwide! Our very own co-founder and Chief Strategy Officer, Bonin Bough, took the stage earlier this week at Web Summit in Qatar. Joining some of the world's most brilliant minds in tech, Bonin walked the attendees through his industry insights and his roadmap unlocking business growth today. ?? #websummit
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Incredible insights from Joshua Foster. Thank you for citing our Black Travel Today study with Tripadvisor. For more statistics like the one seen below, check out the report here: https://lnkd.in/eCAEfcv2 ??
Most fashion brands get one thing wrong when it comes to vacation campaigns featuring Black models and without a doubt it's our hair. But Aritzia? They got it right. To launch their Vacation Edit during Black History Month, Aritzia cast a stunning Black model. That alone is a strong nod to cultural resonance especially considering that, according to Tripadvisor and Group Black, Black U.S. travelers hold over $100 billion in spending power annually. But that’s not the kicker. The real brilliance lies in a detail often overlooked: her hair. Braided. Sleek. A protective style. A choice rooted in cultural insight, not just aesthetics through a non-Black lens. Because here’s my thing, hair isn’t just hair for Black travelers. Having a Black mother and two sisters I learned very early on in life that it’s about ease. Convenience. The freedom to swim without worry. The ability to move through a vacation without heat damage, humidity struggles, or hours spent restyling. As Thandi Maqubela, Legal Director & Co-Founder of Lawyer’s Dining Club, told Thrillist: "My favorite things are the convenience, the ease of swimming when on holiday, giving my edges a break, and having my whole face exposed." This is how you build authentic brand affinity. By ensuring that every detail, down to the glam team, respects and reflects the lived experiences of the consumers you’re courting. Bravo to the Aritzia creative team for doing what so many miss. This is how you sell a moment [and mean it].
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Group Black Made a Splash in Park City with the SkillHouse Premiere! ?? We’re thrilled to share that Group Black has been making waves. Enter SkillHouse—a groundbreaking, influencer-led horror film and our first venture into original content for the New Majority. As the first film in our multi-deal partnership with GenTV, SkillHouse premiered in Park City, surrounded by top industry talent. The weekend kicked off with an exclusive screening at Black Rock and ended—true to Group Black style—with an unforgettable Main Street afterparty. For those who couldn’t join us, relive the highlights with us! ?? The Making of SkillHouse: To bring SkillHouse to life, we teamed up with industry heavyweights. Produced by GenTV, Bryce Hall, and 50 Cent, and directed by Josh Stolberg—the mastermind behind the Saw franchise—this groundbreaking horror film taps into a genre that over-indexes with Gen Z and New Majority audiences. The story plunges ten top influencers into a gripping social media showdown, forcing them to answer one chilling question: How far would you go for clout? SkillHouse introduces a bold new approach blending influencer-led storytelling with an innovative release model designed for today’s audiences. ?? Bringing the Buzz To Park City: To celebrate the launch of SkillHouse, 20 mega influencers with close to 700 million followers flocked to Park City to participate in the premiere. Social media stars like Hannah Stocking and Bryce Hall, McCarrie McCausland, Chase DeMoor, and Malcolm Minikon brought the SkillHouse premiere to life, generating 3M+ social media impressions on the ground in Park City. ??? Talk of the Town: Coming out of the weekend, SkillHouse captured significant media attention. Featured in Advertising Week, Hollywood Life, Radar, and OK! Magazine, the film’s premiere amassed 30M+ daily impressions—and counting! With a reach of millions of followers, Galore was front and center on the red carpet, capturing exclusive interviews with some of the film's stars and providing real-time, unfiltered insights from the influencers at the center of it all. ?? What’s Next? This is just the beginning! SkillHouse is setting the stage for a new era in entertainment, and we’re only getting started. Join us as we continue to break boundaries, amplify diverse voices, and reshape the industry. Stay tuned for exclusive updates, behind-the-scenes content, and the next big move from Group Black. Follow us, stay engaged, and be part of this new era ?? #SkillHouse #GroupBlack
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Group Black and GenTV made magic on Main St with the official SkillHouse Film Premiere! We are proud to highlight the incredible work in bringing the world premiere of SkillHouse to life! ??? From the thrilling screening to the packed post-premiere party, we worked hard to make it a night to remember in Park City! ???? A huge thank you to all the talented cast and influencers who joined us on the red carpet to support this groundbreaking film. Together, we’re pushing boundaries and redefining the future of entertainment! ?? Stay tuned for what’s next… ?#SkillHouse #GroupBlack #GenTV #CloutIsLife???
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How far would you go for clout? Find out tonight… RSVP below to attend the Skillhouse Film Premiere Afterparty ?? #CloutIsLife #Skillhouse ????
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