Advertisers want to invest in audio ads, but don’t know how to prove their impact. Well, that changes today: we’re thrilled to introduce Audio Ads with foot traffic attribution, so you can measure real business results like in-store visits directly from your audio campaigns. The future of audio advertising is here! ?? Learn more: https://lnkd.in/dG7utnbi
GroundTruth
广告服务
New York，NY 81,671 位关注者
GroundTruth is a media platform that drives in-store visits and other real business results.
关于我们
About GroundTruth GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising. Learn more at groundtruth.com
- 网站
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https://www.GroundTruth.com
GroundTruth的外部链接
- 所属行业
- 广告服务
- 规模
- 201-500 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 2009
- 领域
- Mobile Location Advertising、Location-Based Marketing、Performance-Based Advertising、Location Intelligence、Location-Based Advertising、Location Technology、Performance-Based Marketing和Mobile Advertising
产品
![点击此处查看GroundTruth]()
GroundTruth
基于位置的营销软件
Drive in-store visits and sales with 100% cookie-free, precisely targeted ads.
地点
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主要
获取路线
One World Trade Center
60th Floor
US，NY，New York，10007
GroundTruth员工
动态
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?? Wondering why we are going big on Digital Audio? Rosie O'Meara, GroundTruth CEO, sat down with EMARKETER with the answers. Listen in as Rosie explains how GroundTruth elevates Audio from an awareness channel to a measurable part of a full-funnel strategy. ?? Watch the full panel at the link in the comments.
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?? Tune in to our panel with EMARKETER to learn how Gary’s QuickSteak drove a 30% sales lift when they added digital audio ads to their campaign. eMarketer experts join GroundTruth CEO Rosie O'Meara, CTO?Matthew Knight, and Gary’s QuickSteak VP of Marketing?Jeff Bell to explore the latest trends, forecasts, and strategies shaping the future of audio advertising.
Digital audio ads targeting Oklahoma-area podcast and music listeners layered with CTV and mobile gave Gary’s QuickSteak a tasty 30% sales lift. Find out how programmatic digital audio can boost your results and hear our latest listenership forecasts in this virtual event, made possible by GroundTruth. Save Your Seat: https://lnkd.in/gVvtuMeW #audio #programmatic
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Congratulations to Croud on the well-earned shortlist, and good luck at?MediaPost's Planning & Buying Awards! Your work with Duke Cannon Supply Co. definitely deserves the recognition. In case you missed it, here are the results of Croud’s now award-nominated campaign: https://lnkd.in/gRHSfaBm
We’re beyond thrilled to share that Croud has been shortlisted in two categories in MediaPost's Planning & Buying Awards for our work with Duke Cannon Supply Co.! ?? Research/Consumer Insights category ?? Wildcard category Winners will be announced on April 14th. Fingers crossed & best of luck to all the finalists! View the full shortlist here: https://lnkd.in/geE9e-ZT
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?? Exciting to see the great work from Croud and Duke Cannon Supply Co. driving real business results, like sales lift and in-store visits!
In our latest case study, explore how Croud partnered with GroundTruth to drive incremental foot-traffic in-store for leading men's personal care brand Duke Cannon Supply Co. Read more about the work here: https://lnkd.in/e89aVHQq #casestudy #dukecannon
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Duke Cannon Supply Co.'s new campaign is awesome! A bold brand ad + a strategic CTV/mobile campaign to drive sales, they’re working the funnel like pros. See how they drove a 12% sales lift here: https://lnkd.in/gRHSfaBm
Get out there and Earn Your Clean.
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How does Croud reach Duke Cannon Supply Co. customers at just the right moment? We’ll give you a little hint: ?? ?? In just 1 minute, Croud's Katie McMahon talks through the strategy, including how they reach the 70% of shoppers who use their phones while in-store. Want to learn more? Check out the full discussion between Croud, Duke Cannon and GroundTruth here ?? https://hubs.li/Q03bpyyY0
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?? Tomorrow’s live webinar is your golden ticket to strategies that actually work, and you don't want to miss it! Join Oliver P. at Duke Cannon Supply Co., Katie McMahon at Croud, and our very own Jessi Hamilton as they spill the secrets on how to grow your brand with more effective media plans that drive real business results. ?? Sign up here: https://lnkd.in/d2h_mUZB
Discover how fast-growing brands like Duke Cannon Supply Co. and award-winning media agencies like Croud are turning ad dollars into unstoppable growth in a world where advertisers are under pressure to deliver more with less on our upcoming webinar with GroundTruth. Register here for the event: https://adweek.it/4b0cBfV
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We can't wait! If you haven't signed up yet, this is your chance! ?? https://lnkd.in/d2h_mUZB
On Wednesday, March 5th, join Croud's Katie McMahon and Duke Cannon Supply Co.'s Oliver P. for an ADWEEK-hosted webinar on how they've turned ad dollars into unstoppable growth, in a world where advertisers are under pressure to deliver more with less. Moderated by GroundTruth's Jessi Hamilton, the session will cover everything from optimizing your media strategy to driving real business impact ?? ?? Don't miss out! Register for the webinar here: https://bit.ly/4gP0umS
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