GroundTruth

?? Brand New from GroundTruth! ?? We're thrilled to announce CTV+! A brand new opportunity for our customers to supercharge their real business results using CTV and mobile advertising. With cord cutters on the rise and more streamers creating new opportunities for advertisers, CTV is growing exponentially. What's more, when combined with mobile ads, GroundTruth customers are seeing 61% more in-store visits! If you're looking to drive real business results, like foot traffic and conversions, check out CTV+ today! Click the link below to learn how to get started. ?? #performancemarketing #mediabuying #realbusinessresults

Thanks so much Dimitri Kotsis from GroundTruth for being our special guest in episode #2 of the DashHound Dash Cast and sharing your knowledge and experiences in #digitaladvertising. #mobileads #ctv https://lnkd.in/eHAYuFng

?? How do you drive real business results, like $230k worth of products added to cart? ? Use GroundTruth's precise audience targeting to connect with your targeting customer at the exact moment they need your product. Want to know more? Read the story of Dr. Scholl's successful summer campaign by clicking the link below! ??

? EMARKETER just featured GroundTruth CMO, Brandon Rhoten, in an article about maintaining a healthy marketing funnel. Read why Brandon thinks quick snapshot metrics are dangerous, and robust performance data on real-world behaviors, like foot traffic, help develop an efficient funnel. (Plus 3 more tips from other successful CMOs!) ?? Click here: https://lnkd.in/gyg28D2x

?? The newest edition of The Advertiser's Companion is live! Read why real-world behaviors are at the heart of effective ads and innovative campaigns. Just click below! ??

?? “I think it’s about what platforms deliver an audience, reach, and tactics to fulfill strategies,” Keith Norman says. “Streaming checks a lot of those boxes.” Political seasons teach us a lot, but particularly in advertising, they teach us how to activate audiences to take actions towards our most important goals. ?? The takeaways this year seems to be CTV delivers across audiences, especially on streaming services that people already trust. ?? If you want to learn more about the takeaways from this last weekend of political ads, check out this article from Adweek! https://lnkd.in/gUkZ7r_X ?? To learn more about how CTV delivers on real business results, like foot traffic and more, check out our CTV+ offering here: https://lnkd.in/gk4QA8K8

?? Tomorrow! Friday, November 1st! Join GroundTruth CMO, Brandon Rhoten, Laura Brooks, CMO at Made by Nacho, and John Solomon, CMO at Therabody, as they discuss "CMO Priorities in 2025: Integrating AI and Proving ROI" at the EMARKETER Summit! ? Their panel starts at 1:10pm (ET) and you can reserve your spot right now! ?? Click this link: https://lnkd.in/gQYBCF3Y

?? During Advertising Week New York, measurement was a hot topic for agencies and brands alike. Of the three major trends discussed, the one that stood out was most advertisers think "set it and forget it" is over. They need to optimize campaigns and pivot strategies in real time. ? But, how do you prioritize all the available performance data to make impactful decisions? Our suggestion? Always look at real-world behaviors. ?? Learn more about how we use Blueprints to power ad campaigns with real-world behavior to drive real business results here: https://lnkd.in/gKQKp_2N ?? Check out the other trends identified by emarketer here: https://lnkd.in/gfUnz2Ey

? Before you finalize your 2025 marketing plans, we have 4 questions every CMO needs to ask themselves. They're designed to reveal how your adtech supports your business goals and how to reach your audience efficiently across platforms. Ask yourself: ?? What problem are you trying to solve? ?? How well do you know your audience? ?? How trustworthy is your adtech data? ?? How can this platform expand our real business results? If you want to learn more about why these answers are critical for your success next year, check out our newest blog: https://lnkd.in/gPQDgADe

If your media agency can't decide between clicks and actual sales, it's time to give them a hint. ?? With GroundTruth, you get real business results like in-store visits.