Grounded World

Since last being hosted in Paris in?1900,?the Olympic Games has transformed quite a bit, hasn't it? Certainly not your Grandmother's Games! The staging, production and commitment to minimizing the negative impact of the event - on the athletes, spectators?and the host city -?keeps evolving. Women's empowerment, mental health and sustainability all took center stage this year at the 2024 Paris Olympics. So, in order of potential - for?scale and impact - here's our medal ranking for ESG in Paris this year. We've also hand picked a few must reads and must sees to justify our ranking. And an epic article written by our own, Paloma Jacome covering the biggest win at the Games- Women Empowerment. Ready? Set? Go!! #ParisOlympics #WomenEmpowerment #GenderEquality #MentalHealth #Sustainability

What on earth are Scope 4 emissions?!? As if Scope 3 emissions weren’t enough, now emerging is the accounting concept of “Scope 4” which refers to “avoided emissions”. Joel Makower of Trellis Group put it in the simplest of terms for us in the article linked, “Scope 4 refers to greenhouse gases never emitted due to a product’s cleaner production or attributes.” According to the World Resources Institute, Scope 4 is the “difference in total lifecycle GHG emissions between a company’s product and some alternative product that provides an equivalent function.” However, Scope 4 raises concerns about misinformation being reported and communications from companies addressing these “imaginary emissions”- in other words more greenwashing. On the positive side, Scope 4 presents itself as an opportunity for companies to show their positive impact to addressing the climate crisis. Should Scope 4 be added to the “GHG Protocol” when companies are still struggling with Scope 3? … 2 & 1 ! #Decarbonization #ClimateCommunications #CarbonAccounting #LCA #PR

#climateweeknyc is almost upon us and thrilled to be sponsoring the inaugural #CSO awards here in North America. It will be held at the Freedom tower on 23rd September so let me know if you're in town! #CSOAwardsNA celebrates the outstanding contributions of Chief Sustainability Officers (CSOs) who have demonstrated exemplary commitment and leadership in advancing sustainability practices within their organizations There are 20 final nominees in total..with the winner announced on the night...so thrilled to be able to share the first 5 nominees!! Alan B. Horowitz Alanna Boyd Alison Taylor Ann Tracy Cassandra Garber Many congratulations and look forward to celebrating with you all in 2 weeks time. Much kudos to Harald Neidhardt and the team for getting this off the ground!!! If you'd like to attend the event, you can request an invite using this link https://lnkd.in/efBRpPMX

Thrilled to announce that Matt Deasy has joined us as our new Director of Good Growth & Client Engagement!! What up Matt!! Matt is a passionate entrepreneur and business coach with nearly two decades experience in building and scaling purpose-driven businesses. He began his career as the Founder & CEO of Bura Travel, a multinational surf and snow travel company with operations across Europe and North Africa, where he led its strategic growth from 2007 to 2017. Matt then shifted his focus to specialize in his main passion of sustainable and ethical business practices. He holds a certification in Sustainable Business Strategy from Harvard Business School and is a certified B Corp consultant. As a consultant and mentor, Matt has worked with various businesses to align their operations with social and environmental values, driving meaningful impact. In addition, Matt has proven expertise in digital marketing which was highlighted in his role as Head of SEO & Content for Rauva, a Portuguese Fintech, where he achieved impressive growth metrics, including building a blog of educational content for new entrepreneurs to 1,000 weekly visitors within just six months. As Director of Good Growth and Engagement at Grounded, Matt will be responsible for helping to engage and grow new clients , championing social entrepreneurship - especially across?the B Corp community - and serving as our Editor-in Chief for articles, content and thought leadership - working alongside the inimitable Paloma Jacome. Matt - it's great to have you on board from all the team Heidi Schoeneck Meghan Turner-Tucker, Paloma Jacome Erin Gordon Shannon Flannigan Pia Baker John Minnec Eric Meunier Phil White

Welcome to Framework Fridays! Yes...that's right! Who doesn't like a good framework to help navigate the matrix? Needless to say - as a strategist...a good framework has often got me out of squeeze and helped solve that riddle, wrapped in mystery inside an enigma. So...I thought i'd share a little about each framework, every Friday, along with the organization behind it...just in case they resonate ?? ?? First up... is the psychological flexibility Pyramid (for Social Change) Psychological flexibility is a crucial skill for navigating social situations, fostering collaboration, managing emotions (and difficult situations) and is also a great way of building resilience (so that difficult experiences don’t dictate future behaviors). In other words..one of the best and simplest frameworks I've ever come across for applying conscious leadership and good governance - inside and out. It's derived from Cognitive Behavioral Therapy (so since its Friday and you probably just about made it through the week like me....I figured you could probably do with some!). The measure of a good framework is not necessarily what it is or what it means...or frankly even what it was intended to do... but how you decide to apply it to help see and process the world a little differently. ProSocial World use this in their ProSocial Action Lab training which is designed to help groups and organizations 'consciously evolve' to become more cooperative and collaborative. So I'll let you noddle on that one. You do you ;-) Big thanks to David Sloan Wilson, Jeff Genung and Paul Atkins for bringing this little marvel into our organization. #timetogetgrounded

Join me and inspiring impact leaders Grounded World, HAYVN Coworking Community, Grace Farms Tea & Coffee, and Halespring on Sept 24 in Westport to learn about building businesses with purpose. Phil White Heidi Schoeneck Felicia Rubinstein Michael Hermus Adam Thatcher B Local Connecticut

Large scale events like concerts, music festivals and world tours typically don’t have the best sustainability track record. And most musical artists don’t seem to bother. But Coldplay has taken a bold position for sustainability… “no music on a dead planet” In 2019, Coldplay promised fans that they wouldn’t tour again unless done more sustainably. Not only have they reduced emissions by 59% but are radically transparent about it— shutting down greenwashing allegations. Coldplay’s latest world tour implemented various innovative strategies including: ?? Solar panel installations ?? Powerbikes ?? Kinetic dance floor ?? Trees planted for every ticket sold ?? Ethically-sourced merch ?? Free drinking water for refillables (banned plastic bottles) Coldplay’s entire Audio Visual production is powered by electric battery system that uses 100% RENEWABLE energy! Shoutout Coldplay for revolutionizing music tours and setting a precedent for the music industry to follow ????

California has passed a GROUNDBREAKING textile recycling bill — The Responsible Textile Recovery Act of 2024. Now officially a national leader in EPR (Extended Producer Responsibility), California has made history again with Senate Bill 707 (SB 707), a landmark, first-in-the-country, textile-recycling bill from Senator Josh Newman (Fullerton). SB 707 and the EPR program that it creates have the potential to develop previously untapped or underutilized upcycling and recycling clothing and fiber markets, as well as to support ongoing state efforts to encourage the repair and reuse of clothing and textiles. The bill will also strengthen the ability of thrift stores and charities to handle unsellable garments and combat textile waste by incentivizing the use of more sustainable and easier-to-recycle materials. In 2021, approximately 1.2 million tons of textiles were disposed of in California. Despite 95% of textiles being reusable or recyclable, only 15% are currently recycled or reused. Over the course of the legislative process, the bill has received widespread support, a testament to its importance and potential impact. This support includes the California Product Stewardship Council, IKEA, Goodwill Industries International, Sierra Club California, Republic Services, as well as numerous local governments, agencies, and sanitation districts. “The industry has really shown up for the stakeholder process for SB 707. As sponsors of the bill, alongside Senator Newman, we’ve led countless meetings, workshops, and presentations on the bill,” says Joanne B., Director of Advocacy from the California Product Stewardship Council, “The proposed program will provide equitable funding to reuse, repair, and recycling businesses and incentivize producers to adopt less wasteful production and greener designs.” “At IKEA, we have an ambition to become a circular business by 2030. To achieve this, we must partner with policymakers to support efforts in creating more circular systems for textiles and other products,” said Mardi Ditze, CEP, IKEA U.S. Sustainability Manager. “We applaud Senator Newman for leading a collaborative process with industry stakeholders on SB 707 and support efforts to increase textile circularity in California and across the U.S.” “Textile recycling is a growing industry domestically, creating jobs and reviving manufacturing in areas near recycling facilities,” said Peter Majeranowski, CEO of Circ?, a leading textile recycler. “We’ve seen the fashion industry really step up to adopt fibers and yarns with lower impacts. Circ? thanks Senator Newman for leading in California to incentivize funding for textile recycling.” EPR has a long way to go when it comes to solving our textile waste crisis, but California is pioneering legislation in the U.S. that will guide us to advancing circularity in the fashion industry. #EPR #SB707 #TextileRecycling #CircularEconomy

The biggest headline to come out of the #ParisOlympics was the powerful display of Women Empowerment— women athletes won big, stood in solidarity with one another, and beat the odds against them from gender policing to blatant body shaming. If you haven’t already, take a read through our latest article dissecting how women empowerment was the Olympics’ ‘Biggest Win’ authored by Grounded’s Content Manager and Associate Strategist, Paloma Jacome. #GenderEquality #WomenEmpowerment #GenderEquity

Is it possible the most inspiring #Olympics coverage is the #Paralympics? If you haven't yet taken a look at the Perfectly Unserious TikTiok series from the International Paralympic Committee, you're missing out! And once you realize the content is created by a group of four 20- to 30-something-year-olds, including two former Paralympians you can lean in and enjoy seeing the humanity while learning about the tenacity of these tremendous athletes. Trust me, it will be the best thing you've seen since Paris. https://lnkd.in/eXi83rTF