Ground Media

StoryHeat: The Future of Message Testing Eliminate Guesswork. Maximize Impact. StoryHeat is an innovative testing and analytics platform that uncovers the campaign strategies that will have maximum impact on your target audience. Our results are designed to answer the most important questions campaign strategists face, helping to make decisions and create campaigns that drive quantifiable impact. Built by PhD scientists and powered by creative strategists, our platform is intuitive, interactive, and engineered for impact from Day 1 — setting a new standard for research-driven storytelling. DM for a demo! Our team is ready to show you the power StoryHeat can bring to your brand. #StrategicStorytelling #GroundMedia #StoryHeat #Campaigns #Marketing

In an Era of Misinformation, Truth is Your Most Powerful Campaign Strategy We’re living in a time when misinformation spreads faster than facts—and trust is harder than ever to earn. For companies, nonprofits, and impact-driven brands, this presents both a challenge and a responsibility. When false narratives dominate the headlines, and algorithms reward outrage over accuracy, how do you ensure your message lands with clarity, credibility, and impact? You lead with T R U T H. At Ground Media, we believe authenticity is a strategic advantage. But being truthful doesn’t just mean being accurate—it means being intentional, transparent, and values-driven in your messaging. We help you anchor in your values through human-centered stories that communicate with clarity. In a fog of disinformation, simplicity and transparency win. In this environment, truth isn’t just the right thing, it’s the smart thing. Let’s build campaigns that don’t just compete, but lead. #MarketingWithIntegrity #TruthMatters #ImpactMarketing #GroundMedia #BrandStrategy #NonprofitMarketing #CampaignStrategy

How do you know your story will land? And with what audience segment? At Ground Media, we don’t guess. We test. Before launching a campaign, we pressure-test your narrative with rapid, targeted surveys—so you know exactly what your audience cares about, what they value, and what will actually move them to act. Because the best stories aren’t just compelling. They’re measurably effective. Curious how your message stacks up? Let’s talk. #NarrativeStrategy #AudienceInsights #GroundMedia #MessagingThatWorks

The Right Story Can Change Everything! One story can spark a movement. One story can shift a culture. One story can change a mind. If it’s told the right way. At Ground Media, we don’t leave storytelling to chance. We test, refine, and optimize every narrative to ensure it lands exactly where it needs to—with impact, persuasion, and purpose. Great storytelling isn’t just creative. It’s strategic. And when done right, it doesn’t just resonate—it moves people to action. #GroundMedia #StrategicStorytelling #NarrativePower #StoryHeat #ChangingMinds #Persuasion

Collaboration fuels impact. At Ground Media, we believe that the most meaningful change happens when the right partners come together with a shared vision. Our approach isn’t just about storytelling; it’s about building movements. We work alongside partners who are making a difference—whether in sustainability, social impact, or innovation—and amplify their work with tailored strategies that engage, inspire, and activate. Our partnership with GLAAD is a perfect blend of alignment, real stories, and execution. If you’re looking for a partner who can turn vision into impact, let’s talk. #Collaboration #Impact #GroundMedia

Thank you to everyone that joined our Foreign Assistance Narrative Research Briefing today. The important, inquistive discussion was thought provoking and inspiring. If you weren’t able to attend the webinar, please reach out directly. We are happy to present the findings to you, your team, and your organization. Let’s take these research-backed narratives to the next level together. ?? David Rochkind, Founder, Ground Media

ONE HOUR TO GO! The webinar starts at NOON! There's still time to register! Join us for an exclusive Foreign Assistance Narrative Research Briefing, where we’ll unpack key insights on the most effective messaging to counter opposition narratives, how to frame USAID’s impact in a way that resonates with key audiences, and the research-backed strategies that change minds and drive action. ?? Date: TODAY ?? Time: NOON EASTERN ?? Register now: https://lnkd.in/eX5ajJMj At Ground Media, we test and refine narratives that influence public and policymaker opinion. Now, we’re sharing what works so advocates and communicators can make the strongest case for USAID’s mission. If you're involved in advocacy, policy, or strategic communications, you won’t want to miss this. Let’s shift the conversation together. We hope to see you at 12 P.M. #GroundMedia #USAID #ForeignAssistance #StrategicStorytelling #Narrative

We know your time is valuable. If you are working on Foreign Assistance in any capacity and have an hour to spare, we would love for you to join us tomorrow. ?? WEBINAR: Building Support for U.S. Foreign Assistance ?? Date: Tomorrow, MARCH 11th ?? Time: 12 PM EASTERN You can register here: https://lnkd.in/eX5ajJMj If you can't make the briefing but believe this is important to your work, please let us know, and we will find time to connect.

Join David Rochkind and the Ground Media team Tuesday for a Webinar discussing strategies for increasing support for foreign assistance. David will share some of his first-hand accounts from years of covering and supporting USAID projects. Link below to register! See you on Tuesday at noon est.

YOU'RE INVITED TO OUR WEBINAR: Foreign Assistance Narrative Research Briefing Foreign assistance is under attack, but the right narrative strategy can shift public perception and build lasting support for USAID. Join us for an exclusive Foreign Assistance Narrative Research Briefing, where we’ll unpack key insights on the most effective messaging to counter opposition narratives, how to frame USAID’s impact in a way that resonates with key audiences, and the research-backed strategies that change minds and drive action. ?? Date: TUESDAY, MARCH 11th ?? Time: NOON EASTERN ?? Register now: https://lnkd.in/eX5ajJMj At Ground Media, we test and refine narratives that influence public and policymaker opinion. Now, we’re sharing what works so advocates and communicators can make the strongest case for USAID’s mission. If you're involved in advocacy, policy, or strategic communications, you won’t want to miss this. Let’s shift the conversation together. We'll see you on Tuesday! #GroundMedia #USAID #ForeignAssistance #StrategicStorytelling #NarrativeResearch #GlobalImpact #StoryHeat