Ground Media

Thank you to everyone that joined our Foreign Assistance Narrative Research Briefing today. The important, inquistive discussion was thought provoking and inspiring. If you weren’t able to attend the webinar, please reach out directly. We are happy to present the findings to you, your team, and your organization. Let’s take these research-backed narratives to the next level together. ?? David Rochkind, Founder, Ground Media

ONE HOUR TO GO! The webinar starts at NOON! There's still time to register! Join us for an exclusive Foreign Assistance Narrative Research Briefing, where we’ll unpack key insights on the most effective messaging to counter opposition narratives, how to frame USAID’s impact in a way that resonates with key audiences, and the research-backed strategies that change minds and drive action. ?? Date: TODAY ?? Time: NOON EASTERN ?? Register now: https://lnkd.in/eX5ajJMj At Ground Media, we test and refine narratives that influence public and policymaker opinion. Now, we’re sharing what works so advocates and communicators can make the strongest case for USAID’s mission. If you're involved in advocacy, policy, or strategic communications, you won’t want to miss this. Let’s shift the conversation together. We hope to see you at 12 P.M. #GroundMedia #USAID #ForeignAssistance #StrategicStorytelling #Narrative

We know your time is valuable. If you are working on Foreign Assistance in any capacity and have an hour to spare, we would love for you to join us tomorrow. ?? WEBINAR: Building Support for U.S. Foreign Assistance ?? Date: Tomorrow, MARCH 11th ?? Time: 12 PM EASTERN You can register here: https://lnkd.in/eX5ajJMj If you can't make the briefing but believe this is important to your work, please let us know, and we will find time to connect.

Join David Rochkind and the Ground Media team Tuesday for a Webinar discussing strategies for increasing support for foreign assistance. David will share some of his first-hand accounts from years of covering and supporting USAID projects. Link below to register! See you on Tuesday at noon est.

YOU'RE INVITED TO OUR WEBINAR: Foreign Assistance Narrative Research Briefing Foreign assistance is under attack, but the right narrative strategy can shift public perception and build lasting support for USAID. Join us for an exclusive Foreign Assistance Narrative Research Briefing, where we’ll unpack key insights on the most effective messaging to counter opposition narratives, how to frame USAID’s impact in a way that resonates with key audiences, and the research-backed strategies that change minds and drive action. ?? Date: TUESDAY, MARCH 11th ?? Time: NOON EASTERN ?? Register now: https://lnkd.in/eX5ajJMj At Ground Media, we test and refine narratives that influence public and policymaker opinion. Now, we’re sharing what works so advocates and communicators can make the strongest case for USAID’s mission. If you're involved in advocacy, policy, or strategic communications, you won’t want to miss this. Let’s shift the conversation together. We'll see you on Tuesday! #GroundMedia #USAID #ForeignAssistance #StrategicStorytelling #NarrativeResearch #GlobalImpact #StoryHeat

Storytelling is one of the Most Powerful Advocacy Tools.? Here's why. What makes a message stick? Not stats. Not logic. But stories. Your advocacy campaign needs more than facts—it needs human-centered storytelling that creates urgency by making the stakes personal, builds trust through authenticity and emotion, and inspires action by making people feel like part of the movement. At Ground Media, we don’t just create content—we craft narratives that drive real change. https://www.ground.media/ #GroundMedia #AdvocacySuccess #StrategicStorytelling #StorytellingForImpact

Not every advocacy campaign is created equal. Some are persuasion battles, and the stakes couldn’t be higher. In high-stakes fights, message control is everything. Your strategy should include pre-testing narratives so you know what works before launch, an emotional engagement that wins hearts, not just minds, and data-driven storytelling because facts alone don’t change opinions. At Ground Media, we specialize in narratives that shift public perception. We step into the ring with you even in the most challenging environments. If your cause is under attack, let’s build a strategy that wins together. #GroundMedia #WinningNarratives #AdvocacyStrategy #PersuasionMatters https://www.ground.media/

From Awareness to Action: The Storytelling Shift Nonprofits Must Make Awareness isn’t enough anymore. If your nonprofit is only educating, you’re missing half the battle. We help nonprofits move from awareness ?? engagement ?? action. ? Data-driven narratives that spark emotion and urgency ? Persuasive storytelling that shifts audience perceptions ? Clear CTAs that mobilize real-world change The best nonprofit campaigns don’t just tell stories, they build movements. #MissionDriven #StorytellingForGood #AdvocacyMatters https://lnkd.in/dD-kHSWB

Advocacy Under a New Administration: What Nonprofits Must Do NOW One month under a new administration and, nonprofits must be louder, clearer, and more strategic than ever, to be heard above the noise and the media. Key priorities right now are to 1) own your narrative before your opponents define it, 2) engage audiences strategically, through persuasion, not just awareness, is key, and 3) use data to refine messaging. It’s not just about what you say, but how people react. And you can craft the narrative towards the outcome you want. At Ground Media, we help organizations craft stories that win hearts and minds because, in 2025, advocacy work is in overdrive. https://www.ground.media/

Nonprofits at Risk: How to Sustain Impact When Funding Is Threatened With funding under attack and layoffs hitting the nonprofit and government sectors, organizations must rethink their strategies to sustain impact. Here’s what we’re advising our partners: - Double down on storytelling—it’s your best tool for donor engagement. - Show impact in real numbers—data-backed success stories drive support. - Strengthen coalitions—collaboration can open new funding avenues. We help nonprofits craft persuasive, mission-aligned narratives that rally donors and decision-makers. Because in tough times, the right story can be the difference between survival and success. https://www.ground.media/