Groove Guild

We had the honor of working on the incredible Volkswagen Super Bowl commercial this year created by the brilliant team at Johannes Leonardo. That alone was more than enough to fill our cup. Since, we've won an award for our role. That made our cup overflow with joy. And this week, the campaign crossed a cultural boundary and appeared as a question (or answer if you want to get technical) on the iconic game show Jeopardy! That really took it all to a whole new level for us. We are forever proud and humbled to have played a small role in the creation of this iconic piece of work! ??

Here's a cute, fun spot we helped out on that features Magalenha by the late great Sergio Mendes and an entrepreneurial little girl with a big future...and cool fingernails. Big thanks, as always, to the fantastic teams at Johannes Leonardo and Volkswagen for getting us involved. We also want to shout out our rights holder partners Warner Chappell Music and Concord Music for all of your help to make this happen! ????

Over the summer, we had the opportunity to check out the Grateful Dead + Volkswagen instillation in Las Vegas firsthand. The entire exhibition is definitely worth checking out. Dead + Co at the Sphere was super cool too!

We do a lot of behind the scenes work to make magic happen. Often times, there isn't a way to share that magic publicly but since Rolling Stone covered it, we have a way to share this one. Volkswagen and the Grateful Dead have a long and special intertwined organic relationship. It was an honor to play a role in bringing them together for this installation. Shout out to the teams at Johannes Leonardo and Volkswagen, as well as Cyndi Goretski at Warner Music Group and all the fine folks at Grateful Dead Enterprises for the collaborative effort in making this a reality! If you're in Vegas, go check this out.

Our latest work on behalf of CELSIUS Holdings, Inc. featuring the Lenny Kravitz smash hit "Are You Gonna Go My Way." A massive thank you to our friends at The Marmalade for bringing us in on this project and for being fantastic partners every step of the way.

File this one in the better late than never category... We took home the top prize at the 2024 AMP Awards for our work on the Volkswagen Super Bowl spot "An American Love Story" that features "I'm Am... I Said" by American icon Neil Diamond. It was an incredible journey with the best of the best in the business at Johannes Leonardo. Thank you Team JL! Thank you Team Volkswagen! Thank you to Neil and his team! Thank you Team Universal Music Publishing Group and thank you Team Universal Music Group ! And thank you to the entire team on this production! This was definitely a team effort so we share this prize with each and every one! of you!

We are incredibly proud to partner with the AMP Awards to help bring the show to life but it is so much more than just an awards show. The AMP Awards not only brings the community together, but more importantly, it plays a key role in elevating music and sound in the world of branding. That is a mission we support ??! Good luck to all of this year's nominees. #2024AMPAwards

The 2024 AMP Awards shortlist is out! We are very honored to be nominated along side so many great spots for the "Best Use of Licensed Pre-existing Recording" award, for our work on the Volkswagen Super Bowl spot "An American Love Story" featuring "I Am...I Said" by national treasure Neil Diamond. A massive thank you to incredibly talented team at Johannes Leonardo for trusting us with this campaign. Good luck to all the finalist!

John Oates and Alice Cooper in no way want you to know that AMP Awards tickets are now on sale so we thought we'd mention it.