Grocery TV

Grateful for a team that makes happy hour this much fun. ?? Our Austin crew nailed the vibes (even if our aim needs a little work)!

The Grocery TV team had an amazing time at MediaPost’s Brand Insider Summit: CPG last week! Nolan, Casey, and Natalie spent a few days in Santa Barbara connecting with CPG marketers, talking in-store retail media, and getting out on the water. As always, thanks to MediaPost for putting on another great event.

Physical stores aren’t just where purchases happen. They’re where discovery begins. According to EMARKETER, nearly half of shoppers say the first time they hear about a new product is in-store. At MediaPost’s Brand Insider Summit, Grocery TV’s Nolan Johnson shared how in-store retail media is helping CPG brands connect with shoppers at critical moments in their journey. With 85% of retail sales still happening in-store, brick-and-mortar remains one of the most effective ways to drive discovery, build awareness, and influence decisions at the point of sale. Watch the full presentation here: https://lnkd.in/g3UQE7Jq #CPG #Advertising #RetailMedia #RMN

We’re excited to announce our partnership with Redner's Markets, officially expanding our in-store retail media network to over 5,000 stores nationwide ?? With Grocery TV, Redner’s is enhancing the in-store experience for shoppers and creating new opportunities for brands to connect with their audiences. Thank you to Redner’s and all our partners for being part of this milestone. We’re excited to keep growing together! Check out the full announcement here:?https://lnkd.in/gA9WmjhC

Every week, Grocery TV serves up fresh, seasonal entertainment content to keep shoppers engaged. This month, shoppers can enjoy Thanksgiving recipes, holiday wellness tips, and maybe even a turkey joke—timely moments that enhance the in-store experience alongside your brand’s campaigns. And it works! 73% of shoppers say seasonal content makes brands more memorable. These channels elevate the shopper experience in a brand-safe, engaging environment for both retailers and brands. Get the full scoop on how contextual content impacts in-store engagement ?? https://lnkd.in/gNAbRFNc

In-store advertising might not be new, but its evolution within retail media is becoming a game changer for advertisers—driving an average 14% sales lift for CPG campaigns and outperforming other channels in shopper satisfaction. With retail media networks expanding rapidly, grocers face big choices ahead. As Kiri Masters explains, "the retail media opportunity is huge, but success requires sophisticated technology from day one, so choose your partners wisely."

All signs point to… we nailed it! Our NYC team took on an escape room in costume last week. Halloween may be over, but who says we need an excuse to dress up and crack codes?

Building an in-store retail media network may not be as simple as 1, 2, 3, but knowing these three essentials will set you up for success. Created in partnership with industry expert Andrew Lipsman, The In-Store Retail Media Playbook guides retailers through the complexities of in-store media, from selecting high-impact digital surfaces to balancing costs and enhancing customer experience. It’s a complete roadmap for turning in-store media into both a powerful revenue stream and a seamless part of the shopping journey. Download your copy here: https://hubs.ly/Q02SRTct0 #RetailMedia #InstoreRetailMedia #Advertising

Alison Levin knows what it takes to define a category. Having built Roku’s CTV business and now leading Advertising and Partnerships at NBCUniversal, she’s joined our board to bring her expertise to Grocery TV. In her words, we’re “a game changer in the advertising industry,” and we’re excited to work together to grow our impact as the leading in-store retail media network, reaching over 5,000 grocery stores and counting. In case you missed it last week, read the full announcement here: https://lnkd.in/dTA5_fHU

It might not come cheap, but as grocers build out their retail media capabilities, finding the right partners can help offset costs. With brands expecting transparent, measurable returns, the need to connect digital and in-store channels has never been clearer. Our research shows how in-store media uniquely delivers: CPG campaigns on our network see an average 14% sales lift, and 87% of shoppers report a positive ad experience (significantly outperforming other channels). For retailers, in-store isn’t just another touchpoint. It’s a high-impact way to engage shoppers and capture a share of the $8.5B retail media opportunity. For more, check out Kiri Masters’ latest article in Forbes. #RetailMedia #InstoreRetailMedia