"The “Buy Canadian” movement is more than a reaction to tariffs; it’s a reflection of who we are as a nation. For businesses willing to embrace this spirit, the rewards go beyond sales."?Grey Canada's Ian Westworth shares 5 principles for Canadian brands to forge deeper connections with consumers, strengthen the national economy, and build lasting loyalty.
What if “Made in Canada” was more than a label—and became a creative advantage? ???? Ian Westworth, GREY Canada’s Head of Strategy makes the case for using our homegrown perspectives as a?strategic edge?in a global market. ?? Worth the read: https://lnkd.in/gPMTtnWj #Strategy #BrandBuilding #MadeInCanada #GreyCanada #FamouslyEffective