Grey Matter Group

Our recent event was a huge success, thanks to Brian Scharp, from Grey Matter Group. Despite stepping in last minute, Brian delivered an incredible presentation on creating single-page marketing plans that simplify and amplify strategy. We’re so grateful to Brian and everyone who showed up to make this event memorable. The next event is already coming up on December 3rd! Get your spot now: https://bit.ly/4eJGvoN #AMAWestMichigan #MarketingStrategy #ThankYou

We’re thrilled to announce the launch of our brand-new website: www.scriptura.org! At Scriptura, our mission is to provide exegetical resources for Bible translation teams working on the Psalms—equipping them to bring these powerful texts to life in communities around the world. This year, we partnered with the talented team at Grey Matter Group to update our branding, ensuring our message is clear and our mission resonates even more deeply. If you’re a nonprofit searching for a marketing team that truly cares about your cause, we highly recommend Grey Matter Group. Their expertise and enthusiasm have made a world of difference for us. Check out our new site, and stay tuned for more exciting updates! #NonprofitMarketing #BibleTranslation #Rebranding #GreyMatterGroup #PsalmsTranslation #NonprofitExcellence #Scriptura

Today marks an incredibly exciting milestone for me at Water for Good! Just shy of three months ago, I joined the team, ready to lead the final stages of a total rebrand for our organization. Earlier this year, we merged with another nonprofit, uniting our strengths to expand our impact and enhance the effectiveness of our programs. Our goal? To create a ripple effect of sustainable access to safe water, sanitation, and hygiene across the communities we serve. This challenge became a unique opportunity for our team to craft a new narrative and visual style that reflects the combined vision of both organizations. Previously, Water for Good focused primarily on sustainable water access in difficult places, while our partner Lifewater specialized in a holistic water, sanitation, and hygiene village model. Integrating these strengths and honoring the legacies of both organizations, we designed a new logo centered around a blue water drop—the core of our mission—encircled by green arms that symbolize our commitment to improved health outcomes through sanitation and hygiene. I am thrilled with how the logo turned out, along with the corresponding imagery, typography, patterns, and graphics. We've also dedicated significant time to refining our key messaging and brand voice, ensuring they resonate with our mission: ???????????????????????? ?????????? ?????????????? ?????????????????????? ???????????? ???? ???????? ??????????, ???????????????? ????????????????????, ?????? ?????????????? ???? ?????? ???????????? ???????? ???????? ???? ????????. Did you know that over 60% of the wells in Sub-Saharan Africa are non-functioning? Our commitment to sustainable water access—by maintaining, repairing, and empowering local communities to take ownership of their water sources—has resulted in an impressive 95% functionality rate for every water point we've installed. ?????? ???? ???? ???? ????????? Because even in 2024, a child dies from a preventable waterborne illness every two minutes, and that’s simply unacceptable. Together, we can change this—FOR GOOD. Check out our new logo! And our new web site: https://waterforgood.org/ p.s. special thanks to Grey Matter Group and 5by5 - A Change Agency for their work on our rebrand!

#Fundraisers, "Donors want to partner with successful Nonprofits. The old-school mindset that says 'We are just a Nonprofit, so we should get scraps' needs to go away ??? Nonprofits should be business-minded... There is no status quo for doing good in the world." — Beth Fisher I can not emphasize how impactful my recent conversation with Beth Fisher from Fisher Strategic was ?? Full conversation is here -- https://buff.ly/4dfqM0N PS. If you are #NonprofitLeader looking to streamline your technology, strategy, & organizational structure, I can't recommend Fisher Strategic enough. Get in touch with Beth ?? https://buff.ly/3M8mdt8