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Today, the Special Olympics World Winter Games start in Turin, Italy. To rally Canadians behind the national team, we launched a campaign to get them to witness the Games and share in the joy the team exudes. 'Joy is Gold' shows us how, apart from skillful athletes, our national team's performance will move you by the sheer might of their spirit. Thanks to the entire team involved from Grey Canada, and our incredible client Sarah Barker for the trust. More to come. Vamooos Grey!! Heather Hnatiuk Heather M. Jamie Spears Ryan Paterson William Ni?o Deena Archibald Biko Franklin Ian Westworth Karen Lee Emily Turner

"Grey is known for famously effective ideas. This is more than just a tagline – it's our DNA, our North Star. These are ideas that simultaneously solve business problems and drive cultural value.” ? Thiago Cruz, Chief Creative Officer at Grey NY, sat down with Rupert Maconick on the Saville Productions Purpose Podcast to unpack what makes ideas Famously Effective. ? Tune in here: https://lnkd.in/ejY2GFit

We have an awesome listen for you today! Kate (Vuturo) Wik, CMO of the Las Vegas Convention and Visitors Authority - LVCVA, sat down with Jenny Rooney on ADWEEK’s Marketing Vanguard podcast to talk about how Vegas continues to evolve as a global entertainment and sports capital. ? From Formula One and the Super Bowl to the impact of CES and major live events, Kate shares how Vegas stays ahead with innovation, hospitality, and bold marketing moves. ? Some great takeaways from the conversation: ? How Vegas grew from a gaming hub to a global entertainment powerhouse ? The role of live experiences in shaping today’s marketing strategies ? How tech and innovation are driving destination marketing forward ? The city’s unique approach to brand building and hospitality ? As a proud partner in bringing the Las Vegas brand to life, we love seeing Kate’s leadership and vision in action. ? ?? Listen to the full episode here: https://lnkd.in/e8K38TBS

Women make 80% of household purchase decisions. And yet in most cases, brands see men as the default customer. Our Creative Director & Head of Voice Bee Pahnke delves into why marketing teams need to be prioritising women in their strategies ? Read it here: https://lnkd.in/eheGmZ7A

'When women rise, we all rise.' We are proud and honored to be recognized as one of America's Greatest Workplaces for Women 2025 by Newsweek!??? #InternationalWomensDay ? "Building an inclusive workplace is an ongoing journey. We’ve made meaningful progress, and this recognition fuels our drive to keep moving forward with purpose. We’re proud to be acknowledged for how far we’ve come and remain committed to the work ahead."?says our Global CEO Laura Maness. ? We celebrate this honor and look forward to the continued impact our women leaders will have on Grey's Famously Effective future. Read more: https://lnkd.in/e2KdQfmC #IWD2025

Our Water Makes Every Moment Count ?? ? Grey Singapore celebrates life's precious moments with?PUB, Singapore's National Water Agency for World Water Day. Featuring the iconic 'Home' soundtrack and heartwarming moments every Singaporean will recognize,?showing how water makes magic in our everyday lives. ? “Sometimes, all it takes is seeing something familiar in a new light to realise how much it matters,” - Graham Drew, Chief Creative Officer, Grey Singapore. Watch the video here: https://lnkd.in/e-rwsMAR

We're excited to share that Grey Germany has been named the lead agency for Fressnapf Holding SE ?? leading strategy, creative development, and all cross-border awareness and marketing campaigns!? ? “Grey convinced us with a clear vision for our brand and innovative ideas that perfectly harmonize with our strategic realignment. Grey understood the DNA of our brand. We are confident that this collaboration will not only significantly increase our brand perception, but also successfully further develop our omnichannel strategy." Said Dr. Jens Pippig, SVP, Customer Experience & Product Offer, and Member of the Executive Management Board at Fressnapf Holding SE. Read more: https://lnkd.in/g8fnbRZT

Don't miss Bruno Abner Rebelo's take on health advertising in the new New York Festivals Health Pulse series! ?? Watch the full interview here: https://lnkd.in/ejxRXetB

New Rough Cuts episode alert! ?? Join Thiago Cruz as he speaks with Vivian Odior, Head of Marketing at WhatsApp, about her incredible career journey and the strategies behind building a powerful brand in today's tech landscape and more! ? Listen to the full episode here: https://lnkd.in/efgWsNEU New York Festivals

The Contagious Radar report is out! What are the biggest opportunities and threats in 2025?? Diego Medvedocky, Global Creative Partner at Grey, and Graham Drew, CCO for Grey Malaysia and Singapore, sat down with Contagious to discuss how to thrive in 2025. Learn their insights on navigating the current landscape and embracing the chaos: https://lnkd.in/emPgvsNF