Gretel

Ten years since its founding, New York City FC asked itself what it would take to reach the upper echelons of MLS clubs and New York City sports teams. Any team that seeks to stake its claim to NYC needs to live up to the city’s colossal character. Gretel worked closely with New York City FC to craft a new visual and verbal identity that embodies the city’s relentless hustle and eclectic spirit. View the full case study: https://gretelny.com/nycfc? Read more on Brand New: https://lnkd.in/g-pbgGR6

We’re blazing new trails for creators ?? Our mission at Kajabi has always been to help creators become successful entrepreneurs. Over the last decade, we’ve seen hundreds of thousands of creators on Kajabi build and achieve things beyond our wildest imaginations - including making and keeping over $8 billion in revenue ?? Creators and their successes have always been at the ?? of our brand. So to better tell their story, and ours, we’ve completely reimagined how we show up in the world with a bold new brand identity directly inspired by the unique, often non-linear, journeys of our creators and their continued ambition and grit. Introducing our new brand platform: Blazing New Trails. Every element of our brand—from our distinct character and voice to our dynamic visual system—is informed by our new platform. And the core visual expression is brought to life by a blazing path that starts with a brilliant leading trail followed by a vibrant afterglow, symbolizing progress, momentum, and growth. If you want to dive deeper into the story behind it all, I put some words and pictures together ?? https://lnkd.in/gKw6XVyc Watch this space for a new brand campaign to accompany our new brand transformation. Special shoutout to our amazing partners at Gretel for helping us bring it all to life. #branding #design #motiondesign #brandevolution #creatoreconomy #creator #marketing #advertising #socialmedia #entrepreneurship #startups?

Our campaign for The New York Times’ app redesign, ‘The app for every today,' has made its way into the world. We’re always excited to work with The New York Times team, especially to accompany the launch of a dynamic new product. Read more about the NYT app’s biggest update in 16 years here:?https://lnkd.in/gC54Q39p

We're #hiring a new Senior Strategist in Brooklyn, New York. Apply today or share this post with your network.

We're looking for a freelance Junior Project Manager to join us starting July 8th. Previous design agency experience required. Anticipated day rate is up to $400. Please email your resume to?[email protected]?

We’re looking for an NYC based Strategy Intern for this spring (May - July, dates flexible). As a Strategy Intern, you’ll support the Strategy team with cultural and cross-category research, assist in early-stage project preparation, and bolster the team’s thinking with creative insights and ideas for how to build compelling brand identities. Interested candidates please email a cover letter and resume to?[email protected]

We’re looking for an NYC based Strategy Intern for this spring (Feb-April, dates flexible). As a Strategy Intern, you’ll support the Strategy team with cultural and cross-category research, assist in early-stage project preparation, and bolster the team’s thinking with creative insights and ideas for how to build compelling brand identities. Interested candidates please email a cover letter and resume to [email protected]

After over a century of innovation,?IBM?stood at the forefront of a computing revolution with the convergence of AI, Hybrid Cloud and Quantum. Capitalizing on this opportunity to sharpen and re-focus the brand, Gretel worked with the IBM team to articulate a brand purpose, principles and voice and express them through a refined design language. https://gretelny.com/ibm