Greenwood Ave

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From day 1, we’ve focused our mission on bridging the gap between sports, culture, and entertainment. Our firm recently had the opportunity to partner with Advertising Week, as well as Group Black during their 20th anniversary conference in New York. In collaboration with both organizations, we curated “NIL+” (NIL Plus), a unique day of exclusive programming featuring conversations dedicated to the evolving landscape of college sports, strategic marketing partnerships, and disruptive content as it relates to the sports industry’s biggest policy, Name, Image, and Likeness (NIL). Not only did we invite rising stars from a variety of sports in the NIL landscape to share their perspective, but we also provided a dynamic platform for brand leaders and executives to discuss how they are authentically approaching this new opportunity. Greenwood Ave remains steadfast in shaping the future of the sports industry, while impacting the opportunities in front of us today.

Greenwood Ave partnered with Advertising Week and Group Black to curate the NIL+ programming. This collaboration brought together athletes, universities, collectives, and industry thought leaders for an insightful discussion on the growth of NIL. The event explored how brands are adapting their strategies to navigate this evolving space more effectively. Lance Pillersdorf Jeff Granger Jr Kobi Wu Kirby Porter Joe Carney Des Dickerson Cecil White Brett Yormark Rachel Baker Nicole Jeter West RJ Harris Ryan Boyd Bryce J. Tarrant Kesha McLeod Kayla Beckwith Darren Heitner Jayson Council

We're proud to share the content from our recent partnership between Cam Ward and C4 Energy, shot ahead of what’s shaping up to be a standout season. Now leading Miami to a 5-0 record and emerging as a Heisman Trophy frontrunner, Cam continues to prove he’s driven both on and off the field. ??? While football remains the focus, golf ? is where Cam finds peace in the offseason—and we made sure to capture both sides of his dynamic journey in this campaign. Keep an eye out for Cam Ward this season as he continues to electrify! ?

"We're incredibly excited about the launch of NIL+ at Advertising Week, which is a significant step forward in empowering student-athletes by connecting them with leading brands and partners, This event underscores our commitment to supporting future college sports athletes and ensuring they have the tools to navigate the evolving NIL landscape successfully." Ryan Boyd https://lnkd.in/dk32sD6s

We are excited to announced that we have earned a Hashtag Sports shortlist nomination for “Best College Sports Partnership!" ?? More ?? https://lnkd.in/eHK3b8iH