Greens Health

?? I recently had the chance to share my story with a group of STEM professors, thanks to Molly Wasko Talking to them reminded me of the long, winding road I’ve traveled since college in 2016. It’s been like trying to bake the perfect cake—lots of tries, a few burnt edges, but finally, a recipe for success! ?? I’ve applied to SBIR programs five times, working with different universities and small businesses. It wasn’t until 2022, 2023, and 2024 that I finally got it just right. After years of “taste testing” (customer interviews) and refining my recipe, I finally secured grants totaling over $600,000. Google me I’m awesome 8 years into the game of business because of supporters like Alastair Monk A few things I’ve learned along the way: 1. Get a coach—a recipe guide. Imagine learning to cook without ever having seen a recipe. A coach saves you from trial and error and helps you get to the delicious part faster! 2. Build a team with a big appetite for a shared vision. Just like making a feast, you need people who bring different ingredients and ideas to the table. A great vision, like a great meal, isn’t rushed. It takes time. ?? So, if you’re ready to start cooking up something amazing, keep in mind that the deadline to apply for SBIR is coming up. Dive in, keep stirring, and don’t stop until you create something truly satisfying. #STEM #SBIR #entrepreneurship #innovation #keepcooking Isis Ashford-Swain Thivaher (Thiv) Paramsothy @tim thompson TurboSBIR Kiley Summers Amanda Williams Ray Guzman Ray Fujita Kenny Burzynski Kay Lim Elizabeth Mazhari Alison Smith Kellie C. Sudharsan Ananth

On this week's podcast, we chat with two Health Transformers laser-focused on bridging the health tech gap for underserved communities. at Telev?da is bringing community and mental healthcare to lower the suicide rate among Native American veterans, while at Greens provides culturally-sensitive diabetes management for Black and Brown communities in the American South. ? Listen to the StartUp Health NOW Podcast https://lnkd.in/g9Y4wrEy

?? Key to Success: To make a product successful, you need to use “negative thinking.” That means turning it from “It would be nice to have” into “I can’t live without it.” ?? Biases Affect Innovation: Sometimes, our preconceived ideas can stop us from being creative. Like in sports, if we believe a team always wins, we might not see other possibilities. ?? Framing Matters: How information is presented can change our decisions. Imagine choosing a doctor based on how they describe a procedure. People often pick the one with a 90% success rate over one with a 10% failure rate. ?? Sports Example: Think of a team you love. Imagine if they always won. Would you still watch? Maybe not! Sometimes, challenges make sports more exciting. ?? Managing Diabetes: For adults with diabetes, social factors like access to healthy food and exercise can be as important as medicine. Just like in sports, having the right resources makes a big difference. In diabetes management, adopting a “not-not” mindset means viewing reliable insulin or medical devices as essential, not just desirable. It shifts the perspective from “It would be good to have a working insulin pump” to “I can’t manage my diabetes effectively without a reliable insulin pump.” This approach underscores the critical importance of dependable medical devices for people with diabetes, making them indispensable for maintaining health, rather than just an added convenience. ???? Hope this helps! ?? Merrick Furst @matt Jordan King Isis Ashford-Swain