CONGRATS: Greenhaus just pulled the trigger on a bold move, tapping Casey Soulies as their new chief media officer. After nearly two decades mastering digital media at The Shipyard, Soulies is ready to steer this San Diego tourism agency into the digital stratosphere.
Paul Whitbeck, the managing partner, is practically doing cartwheels, claiming Soulies will catapult their media strategy into a new dimension—whatever that means. One can only imagine him whispering sweet nothings about “agility” and “scalability” while secretly hoping Soulies doesn’t set the office on fire with his ideas.
In a fictional but oh-so-fitting quote, Soulies quipped, “Memes are like high-maintenance dates; if you don’t keep up with them, they’ll ghost you faster than your last Tinder match.” He’s all about urgency and making sure brands don’t look like they just got out of a time capsule from the early 2000s.
Their arsenal of services is robust, encompassing everything from integrated branding and strategic marketing to media planning and buying, digital marketing, and experiential activations. They dive deep into the unique essence of each destination, crafting campaigns that capture not just the sights but the spirit of a place.
In an industry where it’s easy to fall into the trap of glossy brochures and cookie-cutter campaigns, Greenhaus sets itself apart by emphasizing the character and personality of the destinations they represent.
They understand that each place tells a story and they’re on a mission to narrate it in a way that captivates potential visitors.
With the recent addition of Casey Soulies as chief media officer, the agency is poised to amplify its digital strategies and enhance its media presence even further. Soulies, fresh from 18 years at The Shipyard, is ready to take their media plans to new heights, ensuring that brands stay ahead of the curve in the fast-paced world of digital marketing.
So, brace yourselves, tourism world! Soulies is about to take you on a wild ride, armed with AI, video content, and a meme playbook that’s more up-to-date than your last Netflix binge. The days of lackluster advertising are numbered, and we’re all here for the spectacle!