Greenbook

Recruiting healthcare providers across regions isn’t simple! Cultural nuances, regulatory differences, and recruitment methods all play a role in shaping your research outcomes. In our latest article, we cover: ?? Cultural Impact on recruitment ?? Online vs Traditional Methods ?? Navigating Regional Regulations ?? Translation & Localization Tips Learn how to tackle these challenges in global healthcare studies and ensure project success. ???→ https://hubs.ly/Q03bZkkP0 Tatiana Barakshina, Bazis Americas Anna Shevalova, Bazis Americas #HealthcareIndustry #HealthcareResearch #Healthcare

The Exchange is live! ??

Are you ready to share your expertise? ?? IIEX.AI 2025 is on the horizon, gathering the brightest minds in market research, analytics, and AI. This is where innovators break new ground, uncovering the true potential of AI in shaping insights and transforming business outcomes. ?? Got a breakthrough that’s too good to keep secret? ?? We're looking for thought leaders and trailblazers to present cutting-edge AI applications, strategies, and insights that are setting new standards in the industry. Don’t wait—applications are already rolling in! Submit yours today and make your voice heard at IIEX.AI 2025! → https://hubs.ly/Q03bW6zZ0

Attending IIEX North America? Join WIRe and Greenbook for a pre-IIEX NA Workshop led by WIRe Founder & Growth Strategist Kristin Luck in Washington D.C. this April. Participants will engage in focused exercises to develop critical skills in market trend analysis, financial resilience planning, stakeholder communication, and strategic recalibration. Through collaborative problem-solving and expert guidance, executives will learn to transform market volatility from a threat into a strategic advantage. Perfect for C-suite executives and senior leaders who need to make confident decisions in today's shifting landscape. Participants will leave with a personalized action plan ready for immediate implementation. This session has limited seating and will fill up quickly; register now to secure your spot! https://bit.ly/4kXUewL A huge thank you to Greenbook for partnering with us on this workshop!

The Truth Behind Online Samples: Why Your Data Quality Might Be Compromised ?? Ever wonder why your research data feels unreliable? Discover the hard truths behind sample fraud, low-quality respondents, and a lack of transparency that’s been eroding data quality for over two decades. ?? Key Insights: ? Weak participant validation ? Over-surveyed respondents ? Fraud blending into your data ? Misleading supplier claims It’s time to demand transparency and higher standards. Don’t let your research suffer. Read more to uncover the reality → https://hubs.ly/Q03cHpqv0 Karine Pepin, The Research Heads CASE4Quality Team #DataQuality #Respondents #OnlinePanels #ArtificialIntelligence

?? Fight Tech-Enabled Survey Fraud at IIEX North America ?? As survey fraud becomes more sophisticated, data cleaning alone isn’t enough. Join Vignesh Krishnan and Steven Snell from Rep Data as they share how they are leveraging insights from nearly 3 billion survey attempts each year to detect and block fraudsters. ?? What you'll learn: → The growing threat of tech-enabled fraud. → Why traditional methods fall short. → How metadata can revolutionize fraud detection and reduce bias. Protect your research and ensure reliable insights. ?? Register now to save your spot! → https://hubs.ly/Q03cHwsY0

?? Is Your CPG Brand Ready for the Next Wave of Consumer Behavior? ?? The CPG landscape is facing a massive shakeup: ?? Intentional shopping habits are replacing impulse buys ?? Demand for packaged foods is being hit by medical interventions like GLP-1 medications ?? Stricter marketing regulations are tightening the rules But there’s a silver lining... Innovation is the key to growth! ?? Join Greenbook and MMR Research for a free webinar where we’ll dive into the rise of discovery-led consumers and how they’re driving the next big opportunities for brands. Secure your spot now and take your brand to the next level! → https://lnkd.in/eMWYJP9A

Is Your B2B Segmentation Fit for Purpose? ?? In today’s challenging business environment, CMOs in B2B companies are expected to drive revenue through insights-driven strategies. But how do you optimize resources, boost engagement, and refine tactics for better conversions? ?? The answer lies in effective segmentation. Segmentation helps prioritize target audiences, streamline marketing efforts, and optimize engagement strategies. But are you leveraging segmentation to its full potential? ?? Discover how to optimize your segmentation strategy and drive better outcomes. → https://hubs.ly/Q03cvvg60 Victoria McRitchie, Phronesis Partners #Segmentation #B2B #MarketingInsights

?? The IIEX Europe Agenda is HERE! ?? Thrilled to share that the full agenda for IIEX Europe 2025 is now LIVE! This year's lineup features groundbreaking insights sessions, hands-on workshops, and networking opportunities with the brightest minds in market research and insights. ?? Mark your calendars – we’re bringing together the best minds in market research, analytics, and AI from across the globe to explore the latest trends, tools, and strategies shaping the future of insights. ?? What to Expect: ?? Inspiring keynotes from thought leaders ?? Hands-on workshops with actionable insights ?? Deep dives into AI, consumer behavior, and the next frontier of data ?? Networking opportunities with industry pioneers ?? Register now and be part of the conversation that’s driving the next wave of change in market research! → https://hubs.ly/Q03cqfYd0