Greenbook

Sentiment analysis is more than just “thumbs up” or “thumbs down.” It uncovers the whats and whys behind customer emotions, helping you predict behaviors and improve strategies. Join us on Friday, December 6th for our FREE Tech Showcase to see how advanced sentiment analysis delivers actionable insights faster and more accurately than traditional methods. ?? Why attend: 1???Go Beyond Likes: Understand emotions and key drivers. 2?? Scalable & Consistent: Analyze large volumes of data accurately. 3?? Actionable Insights: Optimize products and messaging strategies. Don't miss out—register now! ???→ https://hubs.ly/Q02ZdtdH0

The countdown to IIEX Asia Pacific 2025 is on—and you won’t want to miss it! Get ready to be part of the most dynamic event in the Asia Pacific insights community, where tech innovators, brand strategists, and forward-thinking professionals come together to shape the future of market research, analytics, and insights. ?? Why attend? Two days packed with cutting-edge concepts, game-changing discussions, and live demos on the latest industry trends. You’ll explore topics like: ?? Automating research for smarter insights ?? The role of aging and technology in today’s world ?? How gaming is redefining digital communities ?? Converting insights into actionable strategies Last year, we reached full capacity with speakers from top brands like PepsiCo, Meta, GQ Apparel, and more. This year, we’re going bigger and bolder! → https://hubs.ly/Q02ZdyZ40

Sealing the Deal: 5 Steps to the Perfect Brand-Content Match ?? In today’s competitive B2B world, strong brand identity is crucial. It’s not just about short-term leads; your content should amplify and align with your brand to set you apart. By balancing brand-building with direct marketing, you strengthen your market position and ensure long-term success. Ready to make your brand unforgettable? → https://hubs.ly/Q02ZdtcH0 Lucy Davison, Keen as Mustard Marketing #BrandImage #B2B #Marketing

?? Invest in Your Future & Save BIG at IIEX Europe 2025! ?? Are you ready to level up your market research game? Secure your early bird tickets for IIEX Europe and get exclusive savings before prices go up! ?? What’s in it for you? ? Cutting-edge sessions on AI, insights tech, and innovation. ? Meet the best minds in the industry and grow your network. ? Learn how to stay ahead of market research trends. Don’t wait—early bird spots are going fast! Lock in your savings now ???https://hubs.ly/Q02Zdq-L0

In this powerful episode of The Greenbook Podcast, Karen Lynch sits down with WIRe’s Michelle Andre and Jessica Sage to uncover how WIRe is transforming women’s careers in market research and driving real change in the industry. If you’re ready to take your career to the next level and help create a more inclusive, empowering research community, this episode is for you! ?? Don’t miss out—listen now and get inspired! → https://hubs.ly/Q02Zds3V0

Ready to Level Up? Apply for the Women In Research (WIRe) Mentorship Program! ?? WIRe's 12-month mentorship program offers the chance to connect with senior leaders, build life-long relationships, and accelerate your career. Whether you're in Atlanta, Boston, Chicago, London, New York, San Francisco, Sydney, or prefer a remote option, mentorship is just a step away. Learn from top executives and entrepreneurs, gain insights on career growth, work-life balance, and leadership, all while navigating a competitive and transformative program. Applications are open now through December 1st, so put your best foot forward and apply today! → https://hubs.ly/Q02Zdt8Y0

Want to Connect with LATAM Consumers this Christmas? Here's What You Need to Know! ?? Latin America’s Christmas traditions are all about family, faith, and community. If you want your brand to resonate, aligning your messaging with these values is essential. ?? Tap into cultural moments like Nochebuena and Día de los Reyes to create campaigns that truly connect and drive lasting impact! → https://hubs.ly/Q02ZdqlD0 Isabela Sangiorgi, 10k Humans #CulturalInsights #LatinAmerica

The Future of Market Research Is Unfolding – Don’t Get Left Behind! ?? This week’s edition of The Exchange Newsletter is packed with insights as Karen Lynch and Lenny Murphy unpack the hottest topics shaping the industry! Here’s a sneak peek: ?? AI & Data Integrity: SAS’s bold acquisition is shaking up synthetic data. ?? Gen Z’s Market Power: Their influence is bigger—and more creative—than you think. ?? Spotify’s AI DJ: Why it’s still missing the mark on personalization. Plus, critical insights into polling challenges and why rethinking your approach to AI is a game-changer. Stay ahead—read it now before everyone else does!

Ever wondered why some companies hit billion-dollar success while others miss the mark? The secret: real customer insights, not general population data. ?? Want to know more? Discover how engaging real users can boost insights, slash costs, and deliver faster results! → https://hubs.ly/Q02Zds3T0 Paul Hagen, Alida #DataCollection #ResearchROI #CustomerExperience #UserExperience