Greenbook

Children are not just tomorrow's consumers—they're today's purchase influencers! From pointing out the must-have toys to asking for the latest gadgets, kids have their own trends, signals, and languages that researchers must decode. But how do we conduct research that is robust, safe, and fun for kids? ?? Join us for a FREE webinar with Greenbook, Thomas Visby Snitker, Head of Research at the LEGO Group, and Mamta Mithal, Associate Director at Bulbshare, on April 24th for an exclusive deep dive into conducting research with children! Don’t miss out—register now and learn how to see the world through kids' eyes! ???→ https://lnkd.in/ej8d6c9B

Ready to go beyond understanding consumers and dive into the shopper mindset? Join us Friday, March 28th for a free tech showcase and explore how mobile, AR/VR, biometrics, and more can help you map, observe, and influence every step of the shopper experience. You'll learn how to: ?? Visualize shopper behaviors and emotions in real-time ?? Identify key moments to influence decisions ?? Simplify complex journeys across digital and in-store paths Whether you're managing digital paths to purchase or in-store experiences, this showcase will show you how to use cutting-edge insights technology to paint a complete picture of the shopper journey. ?? Register today and don't miss out on transforming your shopper insights! → https://hubs.ly/Q03dhzLW0

A Long Strange Trip: From Space Satellites to Market Research ?? In the latest Greenbook CEO Series episode, Lenny Murphy chats with Bruce Haymes, co-founder of Stage18 and chairman of Toluna Global. Bruce shares his incredible journey—from law to leading M&A in the satellite industry, and finally shaping the future of market research. Bruce talks about the power of adaptability, building meaningful relationships, and the future of AI, data strategy, and industry growth. His career is a testament to staying curious, embracing change, and finding opportunities in unexpected places. ?? Tune in to the episode and read the article for inspiration and insights into navigating an evolving industry. → https://hubs.ly/Q03dhlF00 #DataScience #ArtificialIntelligence #FutureofMarketResearch

Let’s Celebrate the Powerhouse Women of IIEX Europe! ?? We’re turning the spotlight on the amazing women who are ready to take center stage at IIEX Europe! ?? From breaking boundaries in research to sparking bold, new ideas, these trailblazers are shaking up the future of market research. Their innovative thinking is changing the game, and we can’t wait for you to hear their stories and insights! ?? Join us in celebrating their incredible contributions and the impact they’re making worldwide! ? Big things are coming—get excited for these leading ladies! → https://hubs.ly/Q032CF3x0

Most teams are asking "Will AI replace us?" We're asking: "How can AI make us exponentially more powerful?" In episode 78 of The Exchange, Karen Lynch and Lenny Murphy blow the lid off the AI revolution transforming market research—where cutting-edge technology isn't just changing the game, it's obliterating the old playbook! ?? We're unpacking: → Fair Response's breakthrough in sample quality → Nvidia's synthetic data game-changer → Qualtrics' AI-powered experience agents → Ketch's ethical data collection revolution → How AI-human hybrid models are outperforming traditional research ?? Bonus: Discover how AI is turning productivity hacks into productivity rocket fuel! This isn't just another tech discussion—it's a roadmap to the future of insights, intelligence, and innovation!

? Ready to uncover the real "why" behind consumer decisions? ? At IIEX North America 2025, join William Leach, Founder and CEO of Mindstate Group, as he takes you on a journey inside PepsiCo’s approach to unlocking human insights using Behavioral AI. In this session, you’ll discover how understanding the deep psychological drivers behind value-driven shopping decisions can transform the way you see consumers – and how AI can help you tap into these insights faster and more meaningfully. If you’re looking to connect with consumers in a more human and meaningful way, this session is for you. Let’s break through the noise and uncover what truly drives human behavior. ?? Join us at #IIEXNorthAmerica and see how Behavioral AI can transform your consumer insights! → https://hubs.ly/Q03d3QFN0

Recruiting healthcare providers across regions isn’t simple! Cultural nuances, regulatory differences, and recruitment methods all play a role in shaping your research outcomes. In our latest article, we cover: ?? Cultural Impact on recruitment ?? Online vs Traditional Methods ?? Navigating Regional Regulations ?? Translation & Localization Tips Learn how to tackle these challenges in global healthcare studies and ensure project success. ???→ https://hubs.ly/Q03bZkkP0 Tatiana Barakshina, Bazis Americas Anna Shevalova, Bazis Americas #HealthcareIndustry #HealthcareResearch #Healthcare

The Exchange is live! ??