Green Media Summit

Hollywood plays a key role in shaping public opinion, and with sustainability on the rise, the entertainment industry has a unique opportunity—and responsibility—to lead by example. The one and only Ed Begley Jr., Hollywood Actor & Environmentalist, sits down with Sharethrough's Frank Maguire, SVP of Product Marketing & Sustainability, to share his inspiring environmental journey and insights into what the entertainment industry can do to become more sustainable. #GMS2025 #GreenMediaSummit

"We must be AI forward, but we must be AI smart " Brian O'Kelley, CEO & Co-Founder, Scope3 made a return to the Green Media Summit for the third year in a row. This time, he discusses how AI can help drive sustainable growth for companies despite being widely perceived as resource-intensive. #GMS2025 #GreenMediaSummit

In 2025, DSP leaders are actively rethinking infrastructure, partnerships, and innovation to reduce carbon impact across the supply path. Our DSP panel "Greener Ad Tech: The DSPs' Role in Building a Low-Carbon Advertising Ecosystem" was moderated by Ali Wendroff, VP, Demand Partnerships at Sharethrough. It featured: ?? Gregory Joseph, VP, Inventory Development, StackAdapt? ?? Chandra Cirulnick, VP, Global Supply Partnerships, Yahoo? ?? Matt Clark, VP, Strategic Partnerships, FreeWheel #GreenMediaSummit #GMS2025

Wawa Gatheru, Founder & Executive Director at Black Girl Environmentalist joins the Climate Group's Head of Communications, Adam Lake for a crucial conversation on the role of Black voices in sustainability. Together, discuss topics such as how often black voices are left out of the discussion, harnessing the power of culture, media, and entertainment, and much more! “The issue of climate isn’t elite, it’s coming for everyone.” - Wawa Gatheru #GMS2025 #GreenMediaSummit

Sustainability is becoming core to how some of the world’s biggest brands operate and communicate. Our brand panel offered a rare behind-the-scenes look at how leaders from Spotify, Google, Indeed, and Pfizer are embedding green practices across operations, advertising, and brand strategy. "Sustainability Talks: Inside the Brand Transformation"" was moderated by John Osborn, Director of Ad Net Zero, and featured: ?? Jennifer Oliveras, Sr. Director- Global Partnerships and Brand Activation at Indeed ?? James Tarone, Director Programmatic and Video at Pfizer ?? Katie Usiak, Ads Sustainability Global Product Solutions Lead at Google ?? Tasha Lenton, Associate Director, Global + EMEA Media at Spotify #GreenMediaSummit #GMS2025

Martin Bryan, Global Chief Sustainability Officer at IPG Mediabrands appears on stage with Frank Maguire, SVP, Product Marketing & Sustainability at Sharethrough to discuss sustainable messaging's impact on consumer purchase behavior, growing eco-spending trends, and the advertiser responsibility to spread the word about sustainability among younger generations. “Education is a way for us to use the power of our industry to communicate why it’s critically important” - Martin Bryan #GMS2025 #GreenMediaSummit

Guy Jones of The GoodNet closes out the 2025 Green Media Summit with a keynote focused on the need for strong alignment between ESG strategy and metrics and business objectives and the challenges that marketers face when thinking about converting their ESG goals to metrics and highlights their partnership with Equativ that offers powerful advertiser tools to plan campaigns aligning with ESG priorities. Thank you all for joining us at the 3rd edition of the Green Media Summit! For those of you who couldn't make it to the Javits Center in person -?stay tuned for more panel and presentation highlights set to be released in the coming weeks! #GreenMediaSummit #GMS2025

Terence Kawaja, CEO and Founder of LUMA Partners, explores the fragmented and complex digital advertising industry, highlighting the inefficiencies in its supply chain that lead to significant waste before emphasizing how prioritizing sustainability can not only boost profits but also create meaningful impact, benefiting both businesses and the planet. “Less than 2% of global marketing budgets are spent on sustainability initiatives, but if we poll marketers, everyone wants to do so.” - Terence Kawaja #GMS2025 #GreenMediaSummit

In a world where misinformation is rampant, leaders from Earth Public Information Collaborative, New Zero World,?International Advertising Association, BBC, and TIME, share how to combat greenwashing and ensure sustainability narratives drive real action. "In a communications ecosystem rife with disinformation, you will more readily accept a message that aligns with your value system." Moderated by Christopher Moscardi, our "Combating Misinformation and Driving Cultural Change" panel featured insights from: ?? DAGMARA SZULCE, Managing Director at International Advertising Association ?? Natalia Vega-Tracy, Founder & Executive Director at New Zero World ?? Samantha Mellor, VP of Commercial Marketing and Growth at BBC ?? Shyla Raghav, Chief Climate Officer at TIME #GreenMediaSummit #GMS2025