Greater Than One

With consumers spending just 30% of their time at home and 70% on the go, Digital Out of Home ads (DOOH) present a HUGE opportunity for advertisers to enhance reach to their key audiences. #advertising

Real-time analytics enables quick data-driven decisions to drive optimization opportunities as they happen rather than waiting for a report that may surface these recommendations over a month or a quarter later.? By that time, inefficiencies have already been running longer than they should and there have been missed potential opportunities to scale overperforming assets. For both underperforming and overperforming assets, catching them a la minute (to borrow a cooking term) benefits the brand and can strengthen its media plan by allowing the brand to pivot or alter the plan based on real-time analytics.

We are excited to announce that Monica Herschelman, SVP & Account Director at Greater Than One, will be on a Talking DTC panel next week discussing what AI means for marketing. Monica and the other panelists will discuss how AI is driving innovation, enhancing personalization, and optimizing strategies to improve patient engagement and campaign effectiveness. They will explore pragmatic applications of AI – from predictive analytics and audience targeting to automated content creation and sentiment analysis – while discussing the challenges and opportunities that AI presents in healthcare marketing. The panel is taking place on November 20 at 1:30pm. To register for the virtual panel discussion, click the link below.

The use of AI in marketing has increased year over year, but it can be challenging to identify the most effective ways to leverage this powerful tool. Here are the top 3 ways that we recommend using AI in Marketing: ?? Data analytics ?? Reducing admin work ?? Content personalization For a more detailed description, make sure to watch the video. Please note that AI is used only as it aligns with client contracts and is not used for any client(s) that do not allow it.

Are you ready to lead the charge in finance and accounting within a dynamic, growth-focused company? We're looking for a seasoned finance professional to oversee our accounting operations and provide strategic financial guidance to our business teams. For more information about the position, and to apply, please click below. https://lnkd.in/dJuubBHy

Accurate targeting is key to developing an effective media plan. Our Media Strategy Director, Italia Mombello, recently joined a panel discussion with Resonate, one of our media partners, to share insights on how we create and build highly targeted audience segments. #mediaplanning

On this Veterans Day, we pause to express our deepest gratitude to the brave men and women who have served in the military. Your dedication, sacrifices, and unwavering commitment have not gone unnoticed. Thank you for your courage, your resilience, and your service. We salute you today and every day. #veteransday

Our Media Strategy Director, Italia Mombello and Senior Media Planner, Ben Errichetti, were excited to attend the MM&M Media Summit earlier this week to keep abreast of upcoming changes in the media landscape.

At Greater Than One, we ensure that we stay on the pulse of the industry and keep up-to-date with changes. Today, Italia Mombello, Allison Raplee and Ben Errichetti from our media team are attending the MM&M Media Summit. Some of the topics they will learn about include: Omnichannel on the internet Point of Care Marketing Healthcare Social Media Marketing Health Influencers and more If you are at the event, definitely stop by and say hello. If you would like to find out more about any of these topics, please reach out to our media team at [email protected]. #mediaplanning #mediagency

All tricks, no treats, today from our COO Jason Valdez. #happyhalloween #halloween