Greater Than One

Yesterday Greater Than One’s programmatic team (Allison Raplee, Sara I., and Rebecca Solis de los Rios) attended DeepIntent’s AdLab Summit. Throughout the day there were excellent panelists discussing fragmentation of data in the current media landscape, the importance of relevancy of ad exposures and how historically direct partners are moving into the programmatic space, expanding on the number of channels available in a biddable environment. We were excited by the hands-on part of the day, which showcased DeepIntent’s new & improved technology entering the space. This tech promises more precise and efficient optimizations, quicker measurement feedback for richer insights, and expanding data possibilities. We’re looking forward to putting these advancements into action for our clients. If you're curious about how smarter programmatic strategies can drive better outcomes in healthcare media, let’s connect. #ProgrammaticAdvertising #HealthcareMarketing #DigitalInnovation #MediaStrategy

Burnout is real. Flexibility matters. We know that time away from work isn't just a perk—it's essential. That’s why we’ve created a flexible PTO plan designed to help you recharge, refresh, and come back stronger. How does having the freedom to take time off when you need it impact your well-being? Let’s talk! ?? #BenefitsThatMatter #WorkLifeBalance #EmployeeWellness #TimeToThrive

Please join us in giving a warm welcome to Carrington M., our newest Search & Social Supervisor! ?? Carrington has a background in digital marketing, with a focus on paid search and social. She loves diving into campaign strategy and nerding out on things like analytics and attribution. Recently, Carrington worked at a start-up healthcare media agency and is excited to bring this experience to the team. Growing up in a small town in PA, Carrington spends time these days in NYC. Outside of work, you’ll usually find her at the gym, planning her next trip, or going on coffee runs. #NewTeamMember #GrowingTeam #WelcomeToTheTeam

Allison Raplee and Tara McCarron recently attended the POC NOW 2025 Summit hosted by Point of Care Marketing Association. The event brought together Pharma marketers, agency experts, and point of care publishers to discuss the future of healthcare engagement at the point of care. ? Key themes shaping the industry in 2025: Standardized Measurement: POCMA’s standardization committee is actively working to bring consistency to how tactics across the POC landscape are measured and benchmarked. Caregiver Support: Dr. Allison Applebaum emphasized the critical role of caregivers and the need for resources that support their responsibilities—educational content, mental health tools, and ways to foster community. Omnichannel Integration: As the definition of point of care evolves, there’s a growing focus on synchronizing HCP and patient messaging to deliver a seamless experience throughout the care journey. Want to learn how point of care media can elevate your media plan? Reach out to us at Greater Than One—we’d love to show you what’s possible.

?? We're #hiring! ?? Are you our next team member? View open roles at GreaterThanOne.com/careers or share with someone who's a great fit. #hiring #newjob #GreaterThanOne #career #jointheteam

A big welcome to Danielle Stokes, who’s joined Greater Than One as our new Digital Operations Manager! Danielle brings experience from the clinical research tech industry. With a strong background in project management, she's passionate about optimizing processes and supporting teams to ensure efficient and effective operations.? Outside of work,?Danielle?enjoys all things sports, listening to music, and spending time in nature. She also loves catching up with friends and family over good food and conversation. We’re thrilled to have Danielle on the team and can’t wait to see her contributions. ?? #WelcomeAboard #NewHire #ExcitingTimes

Unlocking the Power of Programmatic: A Must-Have for Modern Healthcare Media At Greater Than One, we know that in today’s fast-evolving media landscape, programmatic advertising is a must-have. It enables precise, compliant targeting of HCPs and patients, optimizes budgets in real time, and seamlessly integrates across channels—critical for rare disease and healthcare brands navigating complex ecosystems. What sets best-in-class programmatic apart? Efficiency – The ability to adapt in real time, responding to market trends, audience shifts, and emerging opportunities with AI-driven optimizations. Reach – Precision targeting across all channels, ensuring compliance while engaging the right HCPs and patients at the right time. Measurement – Built-in DSP tools, combined with Greater Than One’s proprietary gScore and gReach, provide deep insights for actionable optimizations that drive real impact. With 25 years in healthcare media and deep expertise in rare disease, Greater Than One is uniquely positioned to harness programmatic media for maximum results. Want to explore how programmatic strategy can enhance your media plan? Connect with Amanda Powers Han, Chief Media Officer, and Allison Raplee, Director of Media, to learn more. [email protected] #ProgrammaticAdvertising #HealthcareMedia #RareDiseaseMarketing #DigitalStrategy #GreaterThanOne

We're #hiring! Ready to take the lead in transforming healthcare marketing through cutting-edge media and technology solutions? ? Champion client communication & relationships ? Develop comprehensive roadmaps and objectives ? Encourage innovation and collaboration #Apply today! #GreaterThanOne #marketing #pharmaceutical #healthcare

?? Exciting news! ?? We’re thrilled to share that Monica H. has been recognized as a 2025 Agency Vanguard Award winner! ?? The Agency Vanguard Awards, presented by DTC Perspectives, celebrate the next generation of leaders driving innovation and excellence in pharmaceutical marketing. Monica’s dedication, strategic thinking, and commitment to delivering impact for our clients make her truly deserving of this recognition. At Greater Than One, we take pride in fostering talent and empowering our people to push boundaries. Monica embodies that spirit, and we couldn’t be more proud! Join us in congratulating Monica on this well-earned honor! ???? #AgencyVanguard #Leadership #PharmaMarketing #GreaterThanOne #Congratulations

Employee Spotlight: Brooke Brennan ?? We think you should get to know our amazing employees. Brooke, one of our dedicated Search & Social Coordinators, helps plan, launch, and manage digital marketing campaigns for our clients. Brooke is an integral part of our #Unity Squad, has led many of our employee #wellness initiatives, and approaches all endeavors with positivity and curiosity. ??Thanks for being part of the team, Brooke Brennan!?? #EmployeeSpotlight #GreaterThanOne #EmployeeWellness