Greater Good Strategy

Our vision for 2025 and beyond? Community is everything. So, let's meet on Wednesday, March 19th, at a special location in NYC's Meatpacking District for drinks, snacks, and *good to greater* chats. RSVP at the link in the comments to get all the info and address. See you there!

In these times, I’m incredibly proud to bring mission-driven #business leaders into my #marketing classes at The George Washington University School of Business—leaders who make a positive impact and prove that purpose and profitability go hand in hand. Bonus: they’re both GW grads! Michael Akin (SMPA '03, GWSB '07), president of LINK Strategic Partners, shared how his firm blends a global perspective with hyperlocal initiatives to create real, measurable results for businesses, governments, and communities. Emily Goodstein (CCAS '05), Founder & CEO of Greater Good Strategy, is on a mission to help good-for-the-world organizations and brands deliver on THEIR mission through innovative storytelling. She left the students with one of the most important lessons: your network is your most important asset in life and career. I was particularly struck that, in two completely separate classes on two completely separate days, both leaders reflected on moments when they had to decide whether to take on clients whose values conflicted with their own—even when it meant turning down substantial financial gain. ?? What is the opportunity cost of an ethical, mission-driven business? Some would say -- too much. These leaders would say it's an advantage. The next generation of business leaders will be thrust into an environment where they will be forced to grapple with this question. #raisehigh The George Washington University

Will you be at the Chautauqua Institution this summer? I am teaching a Special Studies course about digital marketing and online fundraising during the second week (June 29 to July 5)!

So proud to be a former Religious Coalition for Reproductive Choice staff person and that RCRC is a current Greater Good Strategy client. Congrats to Rev. Katey Zeh and the entire RCRC team on this powerful press.

We're thrilled to see one of our incredible clients, RCRC - Religious Community for Reproductive Choice, featured in the New York Times for their phenomenal work. Specifically, blessing an abortion clinic. “You all are blessings to those who come to you for care during some of their most vulnerable and sometimes painful moments.” - Rev. Katey Zeh We're so grateful to partner with RCRC. Read the article here: https://lnkd.in/gWMiHKFQ

Calling All Email Experts! As our clients grow, we're expanding our freelance network and looking for skilled email builders to collaborate with us on exciting projects. Are you a pro at building impactful, visually stunning, and effective email campaigns using platforms like Mailchimp, Constant Contact, Klaviyo, HubSpot, Marketing Cloud, or others? Do you have an eye for detail and a knack for design? What We're Looking For: ? Proven experience in creating emails across platforms ? Knowledge of best practices in email marketing and deliverability ? Strong design skills and proficiency with templates/HTML ? Ability to work collaboratively and meet deadlines Why Join Us? ? Be part of a dynamic network of professionals ? Work on impactful campaigns for incredible organizations ? Flexible projects that fit your schedule Tell us about your experience here: https://lnkd.in/gk9WFhpE We'll be in touch as soon as we can!

One thing I really respect and appreciate about Greater Good Strategy: This is their third year giving all team members who are eligible to vote in the U.S., including contractors like myself who don't work there FT, an hour of paid #TimetoVote. Should Election Day be a national holiday? Yes. Are there a zillion other things we could do to make voting easier for people? Yup. Can employers do this in the meantime? For Emily Goodstein and her crew, it is a no-brainer, and I am grateful for the example they set for others. https://lnkd.in/dmusk3p3

We're looking for Google Analytics experts to join our network! Fill out our form, and we'll be in touch: https://lnkd.in/gk9WFhpE

Lookie Lookie! Teaching for Change has a refreshed design! Y'all, I am so proud of our team, with the support of Greater Good Strategy, for this beautiful, vibrant, and uniformed look! We're GLOWING UP!! ? ??

Scenes from my time at the The Bridge to Integrated Marketing & Fundraising Conference! Not pictured: about 100 other friends / former colleagues / clients I got to see and hug and conspire with. How fab.