Great Question

Unmoderated Prototype Testing in Great Question is here! Now, you can get fast, async user feedback on your Figma prototypes. Testing is supported on desktop and mobile, and it’s browser-based, so users never have to download an app to participate. Here’s how it works: ?? Set up and launch a study in minutes. Sync with Figma to add a prototype link, set device type and recording permissions, and add tasks and survey questions for users to complete. ?? Test async with anyone, anywhere. Integrate with your CRM or import a CSV to test with your own users. Or, recruit from Respondent's panel of 3M+ verified B2B and B2C participants, right in Great Question. ?? Analyze user feedback from every angle. View prototype performance at a glance with metrics, timelines, paths, and click maps. Dig deeper with recordings and transcripts, and create highlight reels to share with your team. “The unmoderated test functionality is freaking AWESOME," said Emily Drumm, UX Researcher at DonorDrive . "It allowed my team to quickly get feedback on a small thing that would have otherwise taken a lot of time and money with another tool.” Try it free for 14 days: https://lnkd.in/gkhgFFwa #uxdesign #uxresearch #userresearch #researchops

With the latest advancements, AI makes democratization of research safer, smarter, and more effective than ever before. Ned Dwyer discussed AI, democratization, the future of the UX research industry and more with Dale Harvey H in the latest episode of UXR Minds. Check it out at the link in the comments! ??

There’s a lot of uncertainty in the UX research industry right now—but Ned Dwyer is more optimistic than ever. Researchers will always be valuable. AI can take over the tactical tasks, but it can’t replace human curiosity, critical thinking, and empathy. Businesses will always need experts to ask the right questions, interpret nuance, and drive decisions that are aligned with business goals. AI and democratization helps organizations conduct research at scale, making the role of researchers even more impactful—guiding organizations to truly understand their users. UX research isn’t going away. It’s evolving. Check out the full episode of UXR Minds with Dale Harvey H at the link in the comments! ?????

Don’t miss our next webinar this Wednesday with Pedro Vargas. We’ll be diving into measuring research impact and effort with the Researcher Effort Score, a framework that helps organizations measure the ease of conducting research with confidence. Save your spot at the link in the comments ??

What's more important: autonomy and creativity or stability and structure? If you're a UX researcher deciding between a startup and an enterprise for your next role, it's a trade-off you might have to make. In her new article, Johanna Jagow explores the key differences between the two environments and their impact on UX researchers, including: ?? The actual responsibilities of the role ?? Navigating resources and processes ?? Educating on and advocating for UX research ?? Making an impact with UX research ?? Career growth and personal development "Ideally, experiencing both can give you a well-rounded perspective—helping you appreciate the strengths of each and adopt practices from one environment to the other." Special thanks to Jessica Papiot for sharing her insights and perspective. Link in the comments! ?? #uxresearch #userresearch #researchops

Our CEO?Ned Dwyer?sat down with?Dale Harvey H?on the?UXR Minds?podcast to discuss: ?? Why great researchers will always be essential ?? How?AI + democratization?is reshaping the field ?? Plus, Great Question's origin story! In this turning point of change, the researchers who?tie their work to revenue, growth, and strategy?will stand out. AI is making research happen faster, but?the human strategy, insight, and business alignment?remains irreplaceable. Give it a listen at the link in the comments! ??

Finding the right research pace is a balancing act. "Go too fast and you risk producing shallow, unactionable insights. Go too slow and by the time your research is ready, the team has moved on." In her first article for the Great Question blog, Hannah Kirkbride covers: ? The pitfalls of pacing research too fast ?? The risks of pacing research too slow ?? Six principles for finding the right pace for your org She also shares her research plan template designed to help you balance speed with rigor and maximize your impact. Read Hannah's article here: https://lnkd.in/g2hSym8P #uxresearch #userresearch #researchops

Short month, no shortage of great UX research reads. Rounding up our 10 favorites from February: ?? Strategic Research: Advice from ResearchOps Expert Kate Towsey by Kate Moran & Maria Rosala: https://lnkd.in/ghSkBg45 ?? Do The Research by Judd Antin: https://lnkd.in/gVWx9dYq ?? When to use conjoint analysis in UX research by Thomas Stokes: https://lnkd.in/gaSmJn8M ?? How to increase UX research visibility with an internal newsletter by Mia Mishek: https://lnkd.in/g8DhsixB ?? SQL is for all UX researchers by Carl Pearson, PhD: https://lnkd.in/gx8bAEdG ??? Setting up a ResearchOps capability - Lessons learnt by Voula Gkatzidou: https://lnkd.in/gJyy424t ?? Commentary: Unpacking AI skepticism by Matt Gallivan: https://lnkd.in/gMvS4Htp ?? The Customer Research Competency Ladder: How to Make Everyone in the Business a Better "Researcher" by Dr. Ari Zelmanow: https://lnkd.in/g9vmVpPk ?? PURE's Real-World Impact on UX Teams by Trevor Calabro: https://lnkd.in/gazPYMTS ?? UX Research in Motion: Adaptability Over Rules by Brian Utesch: https://lnkd.in/gemagqzn #uxresearch #userresearch #researchops

The larger the company, the harder it is to get UX research the visibility it deserves. But in Mia Mishek's experience, a well-crafted internal UX research newsletter can cut through the noise. In her latest for the Great Question blog, the ResearchOps Program Manager at Pax8 shares her approach to creating a newsletter that communicates the value and impact of UX research, with a template to help you create your own. Special thanks to Elizabeth Creighton, Carina Cook, Lilyth Ester Grove, Lowell Reade, Alyssa D. Kreer, and Stephanie Kingston for contributing their insights and advice. Link to Mia's article in the comments?? #uxresearch #userresearch #researchops

Your research team might be producing great insights—but how much effort does it take to get there? Enter the Researcher Effort Score—a new way to look at measuring and improving research operations. Just like the Customer Effort Score measures a product's ease of use, the Researcher Effort Score quantifies how easy (or difficult) it is to conduct research in an organization. Why does this matter? ? If research is hard to do, it won’t happen or it won’t scale. ? The more efficient research is, the more impact it can have. ? Research teams need clear ways to demonstrate their value. Join Ned Dwyer and Pedro Vargas on March 12th for a session on measuring and improving research effort & impact. Tap the link in the comments to sign up!