What is the objective of marketing? Is it to drive customer acquisition costs down? Yes, but marketing objectives must be nuanced and personalized for your business. Here's some tips for setting marketing goals: https://lnkd.in/geJNXNQ8 #marketingobjectives #marketinggoals
Graze Marketing
广告服务
Royal Oak，MI 1,253 位关注者
Discover your field of plenty. Creative, authentic & data-driven growth strategies.
关于我们
Graze Marketing is a full-service digital marketing agency in Michigan. Our specialties include lead generation, software development, brand and logo design, web design, and pay-per-click (PPC) advertising. We manage tens of thousands of dollars in ad spend each month generating thousands of leads for our clients. We have a 96% client retention rate, and are a 5-star digital marketing agency. Beyond our marketing and advertising skill set, we are a team of highly skilled designers and software developers with the ability to bring any digital experience to life. We believe there is an abundance of people who need your products, services or expertise. The opportunity is out there - let us help you unearth it.
- 网站
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https://grazemarketing.com/
Graze Marketing的外部链接
- 所属行业
- 广告服务
- 规模
- 2-10 人
- 总部
- Royal Oak，MI
- 类型
- 自有
- 创立
- 2018
- 领域
- Web Design & Development、Search Engine Optimization、Software Development、Lead Generation、Google Advertising、PPC Advertising和Brand Design
地点
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主要
获取路线
US，MI，Royal Oak，48073
Graze Marketing员工
动态
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Are you running Google Performance Max campaigns? Better yet, should you be? ?? We've been testing p-max ad campaigns for a while and have learned some things along the way. Here's our breakdown: https://lnkd.in/g2x8mJ5m #googleadsagency #googleads #performancemax
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Is your marketing working? ?? One of the most important elements needed to answer that question is time. How long have you been running campaigns and executing marketing efforts? Have you been consistent? Is there a marketing execution plan in place that you are following? If you're doing marketing here and there, your data set isn't something you can rely on because the variables are always changing. To be more specific and to better answer the question, we need to look at Customer Acquisition Costs (CAC) over time and compare that to customer lifetime value (CLV). Here's the data you need to know to get to these figures: ??A set timeframe for the analysis (month, quarter, year, all time, etc.) ??Costs of marketing for that period ??Costs of sales efforts for that period ??Number of new customers for that period ??The average revenue per customer in that period Then you divide your total costs by the number of new customers and you get your CAC and you can now compare that figure against your CLV and see how profitable your efforts are. But your analysis shouldn't stop there. You can take this even further by understanding the performance of each marketing channel individually. Keep reading here: https://lnkd.in/envwPEUg