Gray Cat Enterprises, Inc.

CStore Decisions magazine picked up my latest article: https://lnkd.in/ewkywfw8 John Matthews

Every communication defines your personal brand. Pay close attention to the consistency in all medias – the greater the consistency, the stronger the brand. John Matthews Learn more here: https://lnkd.in/e-TZ8uTd

One of the most successful local store marketing (LSM) tactics to build into your daily operations is a sampling strategy for your products. John Matthews Click here to read more successful tips for product sampling: https://lnkd.in/eqTZxiyn

GRAY CAT UNLEASHED: SALES FORECASTING A while back, a gentleman that wanted help selling his company approached me. I asked him “So, what do you hope the purchase price to be?” He looked at me and said “$5 million”. I then asked, “How did you come up with that figure?” He looked at me and said with a straight face “It is a nice round number”. I paused and said, “So is $100 million.” The point of the story is he had no idea what the value of his company was, and the $5 million number was a guess. I liken this story to several sales forecasts that I consistently come across that are swags, round numbers, or guesses. Anyone can come up with a number – the question is whether it is legitimate or vaporware. In this course, I will overview several tips to consider that will make your sales forecasting much tighter than “a nice round number”. John Matthews Click for this short video: https://lnkd.in/dxrKgD5t

Are you looking for a speaker for your convention or meeting? Well, look no further! I am the President & CEO at Gray Cat Enterprises and I have a number of presentations designed for your audience including a brand new speech on Leadership. Leadership, Team Building & Culture By John Matthews President & CEO | Gray Cat Enterprises, Inc. Effective leadership involves a myriad of skillsets that when properly combined and executed creates a dynamic leader that can take their teams to levels never thought possible. It involves accountability; communication; mentorship and coaching skills; time management prowess; and the ability to adapt and change course when thrown a curveball. Such challenges will amplify the strengths and weaknesses of the leader and in their ability to navigate through problem solving and decision making. Effective leadership turns challenges into opportunities by creating a team that collaborates on solutions rather than finger pointing. "John Matthews is a dynamic and engaging speaker who delivers powerful insights to help retailers elevate their leadership skills. Drawing on his own expertise from 30-plus years in leadership positions in C-stores and QSRs, Matthews shares relatable anecdotes about various experiences he’s encountered throughout his career and presents solutions for upper management and young executives alike on how to best navigate challenging leadership situations.” Erin Del Conte - Editor-in-Chief, CStore Decisions Magazine For additional options, I have over twenty (20) presentations that would be relevant for your audience. Just visit the Gray Cat website for a synopsis for each presentation:  https://lnkd.in/eqvaUcP2 If you are interested in booking Gray Cat to speak at your next event or seek more information on any of the above, please reach out to me directly through a LinkedIn message.

SUBSCRIBE to the Gray Cat website - it’s FREE! And get a FREE 10-min video overview on Time Management tips. Gray Cat Enterprises website: https://lnkd.in/gu59bKX8 Looking for a speaker at your next event? Check out these available presentations: https://lnkd.in/eqvaUcP2 I have launched the Gray Cay Learning Series - with fifteen (15) online courses that help small business owners on a variety of topics: https://lnkd.in/gKrTTvhs Check out the Gray Cat Blog for insightful articles and video clips: https://lnkd.in/eg6DfWCe Lastly, if you are need of a) strategic planning; b) senior project management; or 3) Interim Leadership, then check out Gray Cat’s previous projects: https://lnkd.in/eq2nj7Vf and some relevant case studies here: https://lnkd.in/e_nd5g38 Looking forward to a fruitful, ongoing relationship! Subscribe now at www.graycatenterprises.com.

When it comes to technology solutions for your business it is easy to get carried away with the latest-and-greatest gadgets and solutions. Everyone wants to have the latest shiny thing. In larger organizations, managing technology can become burdensome due to competing and duplicative technology requests. John Matthews To learn how to manage this, click here: https://lnkd.in/gMRg4mkE

Your business plan is your roadmap to success.  I am a big believer in “war gaming” where I try to look ahead and create solutions to issues before they occur. With your business plan as your foundational strategy, the chances of your success will greatly improve. John Matthews Interested? Read more: https://lnkd.in/eRRNpG6X

Change is a big deal. If you fight change, you may become stifled. Learn to accept change and the prospects are limitless. Recently I appeared on the podcast “C-Suite Sherpas” with Brian Marshall where we discussed change. John Matthews Here is a 3-minute clip: https://lnkd.in/euGF_fGi

All too often, multi-unit operators leave too much to chance with their merchandising or simply promote items from month-to-month without a cohesive annualized plan. A well thought out category management plan enables the operator to know in advance where incremental sales and margin will come from. John Matthews Want to learn more? Click here: https://lnkd.in/ge8JTrxU