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For businesses in industries like e-commerce, marketplaces, and local services, programmatic SEO offers a systematic approach to scaling search visibility. I contributed to this guide written by Branko Kral - daydream: bit.ly/pseo-guide Key takeaways: *Indexation Strategy: Regularly compare your indexed pages to traffic metrics. Aim for weekly crawls with a 95% indexation rate. Low-value pages, such as duplicates or thin content, can harm your overall SEO performance if left unchecked. *Site Hygiene: Regular site hygiene audits are crucial to maintaining high-quality indexed pages and preventing SEO decay. *Competitor Gap Analysis: Programmatic SEO also offers a way to strategically assess competitors’ content. Use tools like Ahrefs or Semrush to identify keyword gaps where your content could offer more value. Mapping out these opportunities helps focus efforts where they’re most impactful. *Internal Link Structure: Effective pSEO also depends on an even internal linking strategy. Distribute internal links across pages instead of concentrating them on popular content to help search engines recognize the relevance of all your pages.

We teamed up with Webflow and Finsweet, to create a free Webflow app designed to improve your website's SEO and content management. Here's what the app offers: ??Bulk Meta Editor: Streamline your SEO management with bulk editing capabilities. This feature lets you update meta tags across multiple pages simultaneously or focus on individual pages when needed. You can customize Open Graph titles, descriptions, and images with a straightforward interface similar to what you're used to in Webflow. ??Schema Builder: Improve your search engine visibility by creating schema scripts. The app supports organization and article schemas, allowing you to customize fields, copy the JavaScript, and apply it directly to your pages, with dynamic content supported. ??Robots Builder: Easily manage your robots.txt file. The tool lets you decide which pages are crawled, whether static, dynamic, or utility pages. Simply copy the generated script and paste it into your site settings. This app is designed to simplify your workflow while improving your Webflow site's SEO performance. Link to the app in the comments. We're eager to hear your thoughts on how this new tool can support your Webflow projects. What else would you like to see our Webflow app do to help boost SEO? Let us know in the comments!?

?? LAST CHANCE TO SIGN UP FOR Ethan Smith's REFORGE COURSE ?? Today's the last day to sign up for the Search & AI Optimization Reforge course. Below, you will find a little teaser of what to expect. Sign up link:?bit.ly/seo-ai-course

Our CEO, Ethan Smith, is teaching his third Reforge course, diving deep into the next evolution of SEO and AI Engine Optimization. Signup: bit.ly/seo-ai-course Date: October 30th-November 20th Audience: Companies and individuals who want to understand how the search landscape is evolving with AI Chat, as well as optimize their SEO efforts to drive impact across search. AI Engine Optimization? ?? Optimizing AI search starts with optimizing for traditional search using SEO strategies + layering on new optimization strategies ?? AI search is shifting to RAG+LLM, where retrieval comes first, followed by answer generation. This means optimizing for both search and AI answers. ?? Question research replaces keyword research, as people ask questions in many more variations than keywords. New strategies are needed to target these variations. ?? The course will dive deeper on how to optimize for AI, as well as the traffic and conversion trends we’re seeing from LLMs Search Engine Optimization ?? Figure out how much revenue SEO can drive for your business using a rigorous approach. ?? Prioritize your top 5% of SEO initiatives through the lens of topics and topical authority, a far more effective approach than keywords. ?? Learn the science behind producing content that outranks competitors and start developing a pipeline of traffic and revenue driving topics. ?? Craft a compelling ROI narrative with supporting artifacts to clearly articulate the long-term value of SEO to your most discerning stakeholders. Join us to better understand the latest developments in SEO and AI optimization. bit.ly/seo-ai-course

?? Chicago, Rick Seastrand from the Graphite team will be in town October 27th-29th for the SaaS Academy Marketing Intensive. Keyword-based SEO is outdated and no longer effective. Unlike other solutions, our platform is built for topics, helping you save time, find focus, and accelerate impact. Graphite customers have seen 10x increases in traffic and ~936% increases in search-driven revenue in the first 6-12 months. Uncover new opportunities effortlessly across every page type. If you want to chat with Rick about how Graphite can help you jumpstart your SEO engine into a revenue-generating channel, grab time with him here - https://hubs.la/Q02THvGj0 #Saasacademy #chicagotech

At Graphite we helped dozens of B2B companies dominate their SEO. Here's the exact process we use in 5 bullet points: 1. Define your Ideal Customer Profiles (ICPs) and personas. Know your buyers and core users inside out. 2. Map topics to funnel stages for each persona: problem-aware, solution-aware, product-aware. This aligns content with the buyer's journey. 3. Conduct a Gap Analysis to uncover topics your audience consumes from competitors. Find your unique angle. 4. Determine optimal page types for each topic. From template pages to case studies, each serves a specific purpose in the funnel. 5. Optimize pages by analyzing user intent for each topic and its corresponding page type. This framework is a game changer for high-consideration B2B products and allows companies to integrate SEO to their DemandGen engine seamlessly. If you want to go deeper on these topics, we're sharing our full framework in a Reforge webinar this Thursday. Join us. It's free, and you'll walk away with a lot of actionable insights. Link in the comments. EDIT: this is now live, catch up here: * Reforge Presentation: how to build a high-impact B2B SEO strategy - bit.ly/b2b-reforge-webinar * Template: template to build an initial SEO for B2B strategy - bit.ly/b2b-seo-template * Reforge Course: I go deeper in the upcoming Reforge SEO Course - bit.ly/reforge-seo-course

In this event, Ethan Smith (CEO at Graphite) will discuss how to drive sustainable revenue growth for B2B companies via SEO. By the end of the event you’ll be equipped with a framework you can use right away, regardless of your level of SEO expertise, to map out your journey to reliable acquisition growth via premium SEO content that meets your customer exactly where they are in their journey. Learn about: ?? The B2B Customer Journey for SEO ? The SEO Optimizations that Matter ????Optimizing Conversion for B2B This event is geared towards Marketing and Growth leaders. ?? Register here (it's ????????): https://lnkd.in/estv7irr

How AI is Transforming SEO: Insight from Marcos Ciarrocchi, Co-Founder of Graphite | AAAITalks Ep. 19 In our latest AAAITalks episode, we had the pleasure of chatting with Marcos Ciarrocchi, the brilliant mind behind Graphite, to discuss the evolving nature of SEO and how AI is stepping in to reshape the game. Forget traditional keyword-based SEO. Marcos explains how Graphite’s AI-powered approach clusters related topics, making it easier for businesses to optimize their content for search engines without getting bogged down by manual research. His insights cover how AI not only simplifies the process but also adapts to the unique needs of each brand, ensuring more relevant and targeted content creation. Key takeaways: ?? The shift from keywords to user-intent-driven topic clusters. ?? How AI is making SEO more accessible for non-experts. ?? Why search behavior is evolving and how businesses can stay ahead. ?? Watch the full interview now to learn how AI is revolutionizing SEO and what your business can do to adapt to these exciting changes! ?? Catch the full episode on YouTube and subscribe to AAAITalks for more insights from leaders in AI and technology! #AI #SEO #Graphite #AAAITalks #MarcosCiarrocchi #SEOInnovation #ContentStrategy #ArtificialIntelligence #SearchOptimization #AIinSEO #DigitalMarketing

??Join our CEO, Ethan Smith, for his upcoming Reforge webinar on October 10th on driving sustainable revenue growth for B2B companies through SEO! ?? ?? Learn about: The B2B Customer Journey for SEO The SEO Optimizations That Matter How to Optimize Conversion for B2B By the end of the webinar, you’ll be equipped with a framework you can use right away, regardless of your level of SEO expertise, to map out your journey to reliable acquisition growth via premium SEO content that meets your customer exactly where they are in their journey. This event is geared towards Marketing and Growth leaders who want actionable insights to enhance their strategies. Reserve your spot now! ?? https://hubs.la/Q02RHdj90

We’re excited to announce that the Graphite SEO Platform is now available to agencies. Schedule a demo here: https://lnkd.in/dx-ZXGEZ 1/ Cluster Keywords Instantly - Use our embeddings model with 200M+ keywords and billions of SERPs to generate keyword clusters in seconds. Combine clusters with our Topical Authority score to boost your ranking potential. 2/ Create Roadmaps—Generate content roadmaps incorporating Topical Authority scores to focus on high-impact efforts. Our study shows that prioritizing high topical authority content can accelerate results by 57%. (see study link in the comments) 3/ Organize Client Data - Analyze and interpret client data efficiently. Identify pages for internal linking, keywords for growing Topical Authority, and terms that address true topic intent. Streamline workflows, make informed decisions, and deliver high-impact growth with Graphite SEO Platform. Schedule a demo with our team here: https://lnkd.in/dx-ZXGEZ