GRADIANT

Discover how GRADIANT's holistic retail media strategy helped ready-to-drink cocktail brand BuzzBallz achieve remarkable results! ?? BuzzBallz faced the challenge of increasing brand presence, shopper base, and ROAS in the competitive CPG retail space. Our team at GRADIANT developed a comprehensive media plan focused on retail media networks to drive sales while building brand awareness and consideration. Read the full case study: https://bit.ly/3QLichd?

Struggling to tackle health misinformation in 2025? Join us and Open Influence on Wednesday, February 26, for a webinar exploring how influencer marketing is transforming healthcare. Save your spot: https://lnkd.in/eVMxKAPM

A nutrition CPG brand partnered with GRADIANT to integrate influencer-branded content into their paid social strategy. The result? Conversions doubled, and cost per conversion dropped by over 50%. https://bit.ly/4evRvqM

The FTC's latest action against companies unlawfully selling healthcare location data should be a wake-up call for the industry. But patient retention and privacy protection don't have to be at odds. Our latest POV, written by Erin Killion, explores how to enhance patient engagement while protecting sensitive data in an era of increased regulatory scrutiny. Read your free copy now ??

GRADIANT understands the challenges healthcare marketers face: complex networks, diverse audiences, and the pressure to show ROI. From open enrollment strategies that convert to year-round campaigns that engage, we align your marketing with your business goals. The result? More patient connections, better outcomes, and measurable success. Ready to see what’s possible when marketing works smarter? Let’s talk: https://bit.ly/41C15on

Your marketing investments shouldn’t feel like a tug-of-war between brand awareness and performance. You don’t have to choose. In our latest whitepaper, we break down how to align your brand-building efforts with performance marketing to create a seamless customer experience and drive measurable growth. Here’s what you’ll learn: ?? Strategies to break down silos between teams and campaigns. ?? How to create a cohesive measurement framework that connects every channel. ?? Tactics to optimize your media mix for both short-term gains and long-term loyalty. Download the guide now: https://bit.ly/4ilYZ1v

Think your marketing budget is maxed out? Think again. A smarter media mix can do more with less. To boost revenue and ROI, it’s time to rethink how you allocate your marketing dollars. Here’s how to make the most of your spend: ?? Get Granular – Track which channels drive real results, not just impressions. ?? Plan for Flexibility – A fixed media plan won’t work in a fast-moving market. Adjust as you learn. ?? Measure Holistically – Look at how all your channels work together, not in silos. Learn how to build a media mix that grows your bottom line: Read the full blog post. https://bit.ly/3Zd3djq

Marketing budgets are under pressure, but your results don’t have to be. Ready for outcomes that outperform? At GRADIANT, we help commerce brands like yours turn big marketing spends into even bigger results. Whether it’s driving conversions, building brand loyalty, or scaling growth, we don’t just optimize your campaigns—we maximize your impact. Let’s turn your marketing challenges into success stories with the GRADIANT effect. https://bit.ly/4ggOtGZ

Launching a new product? Here’s the truth: It’s not the launch that makes or breaks you—it’s what happens next. Great go-to-market plans don’t stop at Day 1. To measure your real success, focus on these three must-dos: ?? Define Success Metrics Early – No, not just sales. Think retention, engagement, and brand awareness. ?? Keep Testing – Market conditions change fast. Stay agile and tweak as you go. ?? Use Real-Time Feedback – The best plans are living, breathing, and adapting. A strong GTM strategy is never "set it and forget it." It’s a constant refinement to hit and exceed your goals. Want to see how leading brands crush their launches? Dive deeper here: https://bit.ly/45EGjnt

Most healthcare marketers gear up for open enrollment like it’s a sprint. Spoiler: It’s a marathon. ??♂? Smart marketers know the real game is keeping patients engaged year-round—nudging them toward better wellness habits and healthier outcomes. What’s the secret? A strategy that works as hard in February as it does in November. Read more on how leading healthcare brands are turning seasonal campaigns into sustained success: https://bit.ly/3CVl9Ye