?? Announcing Grade's Strategic Partnership with Rhubarb ??
Grade - Digital Products for Good is proud to announce a strategic partnership with Rhubarb Labs, a groundbreaking platform that combines AI with community-driven gardening to empower users to grow food at home. Launched in June 2024, Rhubarb is already making waves, offering a unique experience where technology meets human connection. Thanks to its participation in the prestigious Techstars accelerator, Rhubarb is expanding its reach in the US, Australia, and eyeing new opportunities in the UK.
Rhubarb is more than just a garden-tracking app with an AI-powered gardening assistant. At the heart is Ruby, an intelligent AI that learns from the gardener’s unique environment and local community. Ruby combines personalised insights from gardener-provided data, soil conditions, and weather patterns with expert knowledge and understanding of nearby gardener data and local businesses. This results in tailored advice that helps gardeners be more successful.
Rhubarb addresses the challenge of integrating technology with the very human act of growing food, merging AI with the wisdom of real people to create an intelligent, deeply personal experience.?It fosters collaboration within the community of home food growers, businesses, and experts. Whether providing recommendations on behalf of local garden centres, experts, or facilitating connections with businesses, Rhubarb's RubyAI strengthens human relationships while helping gardens thrive.
Grade’s partnership with Rhubarb focuses on helping scale the platform while maintaining its core mission of meaningful community engagement. Together, Grade will help Rhubarb refine its growth strategy, expand its user base, and forge partnerships with local and global businesses.
"We're thrilled to be teaming up with Grade”? said Whitney Klonsky, co-founder of Rhubarb. "I believe they'll help us create smart partnerships providing real value for the home growing ecosystem."
Matt Bachle, CEO of Grade, shared: “Rhubarb is creating a unique space in the gardening world by blending technology with community. We’re excited to help them scale sustainably and ensure that they can continue to support gardeners with the right tools and connections.”
This partnership is a significant step toward Rhubarb’s international growth and brand recognition. With Grade’s expertise in product strategy, marketing, and partnerships, Rhubarb is poised to make a lasting impact on the gardening community, offering smarter, more connected ways to grow food at home.
Rhubarb couldn't be more timely—offering a sustainable, community-driven response to the growing fresh food crisis. With prices set to rise around the world for a multitude of reasons, Rhubarb will no doubt be part of the solution.
To learn more, visit joinrhubarb.com. Interested in exploring how partnerships can drive growth? Reach out to [email protected]
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