Gracenote, a Nielsen company, is the world leader in entertainment data and services. Whether you know it or not, Gracenote plays a big role in your digital lifestyle, powering the most popular music, movie and TV, and sports services on the planet. At its core, Gracenote helps connect people with the digital entertainment they love. We do this by offering the largest database for music, sports, movies and TV shows, and creating best in class services and technologies, all on a highly scalable platform. Gracenote was acquired by Nielsen in 2017 and now has 1,800 employees working in more than 25 locations around the world including Los Angeles, Queensbury, Sao Paulo, Amsterdam, Munich, Mumbai, Sydney, Seoul and Tokyo. Our worldwide headquarters are in Emeryville, Calif. For more information, visit www.gracenote.com.
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Our thanks to Alan Wolk for leading the upcoming conversation on contextual advertising and to Tracy Swedlow for having us back at TVOT today!
Two panels at #TVofTomorrowShow this afternoon. OS Wars with Telly Samsung Ads LG Electronics North America, Synamedia Contextual with Wurl Vevo Anoki Inc IRIS.TV Gracenote
Streaming video catalogs are big business, but a large portion of the content available to audiences isn’t being watched. Personalized experiences can help. Learn how: https://lnkd.in/g4xmKzrQ
Heading to The TV of Tomorrow Show in NYC on Thursday? Catch Alan Wolk's "Contextual to the Rescue" panel to learn about new CTV ad targeting innovations which hold the promise to improve scale and transparency.?https://lnkd.in/e647iyU4
Gracenote转发了
We have an all-star crew for this one: ? Stefan Maris from Gracenote ? Raghu Kodige from Anoki Inc ? Rohan Castelino from IRIS.TV ? Dave Bernath from Wurl ? Natasha Potashnik from Vevo
Will contextual targeting be the superhero of #ConnectedTVs? ?? Alan Wolk of partner TVREV will moderate a panel of top companies in the space exploring contextual targeting on CTV. It's all happening at #TVOTNYC! https://lnkd.in/g6yNdWHc
Calling all entertainment data lovers. Play around with our new Data Hub to gain insight into the current state of subscription video on-demand programming across these dimensions: - Content volume and composition - Video distribution - Genre and mood trends - Catalog exclusivity trends - Geographic production trends https://lnkd.in/e-awxwtU
New article on Gracenote.com: "What’s new in SVOD? Most of its content" Today’s SVOD catalogs offer a very small sliver of what has been produced over time. https://lnkd.in/eNtH39pi
We're incredibly proud to unveil new resources providing high-level insight into the state of streaming and deep dive into global SVOD content. Learn about our State of Play report and online Data Hub which tap Gracenote data to inform smarter decisions around content distribution, licensing and more: https://lnkd.in/eXTp_Dfh
Gracenote转发了
?? Big news! Nielsen is now the FIRST MRC-accredited solution for live-streaming measurement! The Media Rating Council approved integrating live-streaming data into our National TV service and renewed our National Panel accreditation. More details: https://nlsn.co/6045SVJBh
Missing metadata?on?FAST programming inhibits content discovery and?monetization. Nearly?one-third (31%) of the?FAST?programs submitted to Gracenote?for metadata enrichment lacked genre information.?This equates to missed opportunities to drive engagement. Read more about the importance of metadata to FAST: https://lnkd.in/gADJwkyc
At Programmatic I/O last month, Gracenote's Halleh Kianfar chatted with Magnite's Kristen Williams on how program-level metadata bridges the gap between content and contextual advertising. Learn more: https://lnkd.in/eDDySV8w