Grace Creative LA

THIS IS… INTERNATIONAL WOMEN’S DAY 2025 THIS IS…? full gender parity won’t be achieved until 2158. THIS IS… refusing to wait 134 years. THIS IS… celebrating women’s achievements. THIS IS… women in your workplace, community and life. How will you help accelerate action for gender equality? Share your commitment and inspire others to join the cause. THIS IS… not just a day. This is a global movement. #IWD2025 #internationalwomensday #GenderEquality #AccelerateAction

?? Luxury Market Update: Gen X Takes the Lead in 2024/2025! ?? Despite economic headwinds, Gen X is driving the luxury sector, accounting for a third of high-end purchases. But here’s the twist: ?? Experiences vs possessions? ?? 13% of luxury spending happens overseas? ?? Boomers are riding the wave too but are responsible for only a quarter of luxury spending. Millennials and Gen Z? They’re making waves, but with a “No-buy 2025” trend, the tides might be changing. So... Marketers! It's time to start skewing your gaze upwards at the older generations who can really put their money where their mouth is. We want to know, what are you spending your cash on these days? Are you more likely to go all in on that Louis Vuitton been coveting, or are you holding out for a big trip to the Maldives? #LuxuryTrends #GenX #ConsumerBehavior #2025Forecast Full Article Here:https://lnkd.in/gKgspYVE

As we celebrate Women’s History Month, we are proud to highlight the remarkable achievements of one of our own team members at Grace Creative LA - Liz Tenan, a shining example of perseverance and creative passion. Liz’s journey as a writer and mother is truly inspiring. She emphasizes that "writing is hard. Writing with young kids is even harder!" Her project “THE DOT” was named the best TV Pilot in the Diversity Initiative by Where Hollywood Hides, while “THE REAL MCCOYS” was selected as a finalist in the Diverse Voices Lab by WeScreenplay. These accomplishments have culminated in “The Real McCoys” earning a coveted spot on Coverfly’s #TheRedList. What makes Liz’s success even more impressive is that she’s achieved all this while managing the demands of motherhood. "Now I go back to wiping butts and paying for daycare." At Grace Creative LA, we’re honored to celebrate Liz’s achievements and use her story as motivation for YOU to pursue your dreams. If you’re a parent balancing a creative career, share your story in the comments! Let’s build community and continue to recognize the incredible contributions of women like Liz Tenan!

No matter where you stand politically, it's clear that last few weeks have been incredibly turbulent with the US's role on the international stage rapidly changing. Unsurprisingly, women are nowhere to be found in most of these public-facing negotiations. That's despite hard evidence (thanks, UN!) that women's involvement in conflict increases the probability of a peace agreement lasting 15+ years by 35%. While we can't force the powers that be to invite women into the room where it happens, we can use the strength of our votes, our voices, and our dollars to do everything possible to wedge the door open for the ladies to bust in. Not just because it's the right thing to do, but because it's the most effective thing to do. Quote: Adam Grant

Innovators who are shattering the age conversation is the topic that was reported on in this week’s ROAR Report Bulletin. A round up of public service campaigns from around the world that take on ageism from agencies and advertising/brand leaders who were featured as the creators. While the UN, WHO, Singapore, Japan, UK, Australia, France and more have robust efforts, why is there so little being done in the US? AGE ANTHEM produced by Grace Creative LA Susan Lee Colby Lilly Yeatman is one of the rare efforts that addresses this important issue. Recognizing deep seated age discrimination especially in the workplace is something that affects everyone. Time for American organizations that can get the message out to step up. Who will lead ?Ad Council 4As Association of National Advertisers Tara Walpert Levy Rita Ferro Lisa Sherman Kimberly Kelleher Lisa Utzschneider Stephanie Fierman Bob Liodice Marla Kaplowitz Paul Woolmington David Sable Chris Boothe David Cohen Marc Brodherson Adam Gerhart Michael Houston Steve Lanzano Steve Pacheco Neal Zuckerman Greg Stuart Jay Altschuler, Samantha Skey Ad Age MediaPost Adweek Media Matthew Schwartz Mike Berberich Ryan Dinger Suzanne Vranica

Turning the spotlight on "KT", Karen Thomas, who over the course of her career has demonstrated the power of staying true to who you are. Throughout her 13 years at ultra-luxury leader Seabourn Cruise Line she has championed inclusion and creativity as Senior Director of Brand Marketing and External Communications, and has just as steadfastly brought results.? KT's work defining the Seabourn brand is marked by groundbreaking campaigns that are joyful, aspirational and authentic to the 50+ consumer. This is what it looks like when Black women are given the opportunity to lend their experience and perspectives to the conversation. KT takes her power into action, leading with integrity, love, and dare we say it? Grace. We can't wait to see what's next!

February is American Heart Month—a powerful reminder for women 50+ to take charge of their heart health. The one-two punch of menopause and an ageist healthcare system puts women at greater risk for heart disease. Ageism alone drives?$63 billion?in unnecessary medical costs each year, with cardiovascular disease being one of the biggest culprits—delaying diagnoses, limiting treatment options, and impacting mental health. The good news? Heart disease is largely preventable. But only if you advocate for yourself. Ask for the tests. Push for the right treatments. Never stop asking?why.?Systemic change happens when we refuse to be overlooked. And if there’s one thing women 50+ know, it’s how to make themselves heard.

This Black History Month, we honor a powerhouse leader who is redefining what it means to age in America. Myechia Minter-Jordan, MD, MBA has spent her career breaking barriers, fighting for health equity, and making real change where it matters most. From leading CareQuest Institute and the Dimock Center—where she transformed healthcare access for Black and Brown communities—to now stepping into her role as CEO of AARP, she’s proving that experience, passion, and purpose only get stronger with time. Now, she’s taking that fight to the 50+ community, ensuring that aging isn’t about slowing down—it’s about rising up. More advocacy. More access. More power. Dr. Minter-Jordan, we can’t wait to see how you shape the future.

While her new show The Z Suite is getting mixed reviews, Lauren Graham's interview with Jenna and Friends is too fun not to share. The Z Suite banks on comedy ensuing from the generational collide, and trust us, we're happy to laugh at our own missteps just as much as those of the next gen. But when the exploration of generational divides only goes surface-deep and relies too heavily on cliche, it's hard to find the real humor in the situation. Part of what we've learned over the course of our careers is that knowing what you don't know is just as important as owning your experience. #TheZSuite

Great roundup, Terry Stanley! Thanks for including our very own Lilly Yeatman - it's always nice to be quoted.