Vividly

Wow, Elena M., thank you so much for sharing this! It means a lot to hear that Vividly has made such a difference for your team. We're always striving to innovate and improve alongside our customers, so knowing that we’ve been able to meet your needs and help streamline your process is incredibly rewarding. We’re so grateful for your partnership and can’t wait to keep innovating together!

For #MissionDrivenMonday this week, we're excited to share our partnership with So Good So You, a trailblazing company dedicated to enhancing health through their plant-based, probiotic shots. What Makes So Good So You Exceptional: ?? Pure Ingredients: Each shot is crafted with organic, non-GMO ingredients, packed with probiotics to support digestive and immune health. ?? Targeted Health Benefits: So Good So You offers a range of shots each designed to meet specific wellness needs, such as Energy, Sleep, Beauty, and Immunity, using functional ingredients that target these specific areas. ?? B Corp Certification: As a certified B Corporation, So Good So You meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Join us in celebrating a healthier future and discover how So Good So You, with a boost from Vividly, is transforming the landscape of health-focused beverages.

Exciting news! ?? Our co-founder Nikki McNeil will be speaking at the upcoming Naturally Colorado Women in CPG Summit! This free, 2-day event is designed to inspire and connect women and non-binary professionals in the CPG industry. Attendees will foster meaningful connections, share diverse and inclusive stories, and leave with actionable takeaways. We hope to see you there!

Happy ?? day! Here's what you may have missed in the CPG world this past week: Better Sour announced today it has partnered with Walt Disney Animation Studios to launch a new Passion Fruit flavor of its sour gummies featuring “Moana 2”-inspired packaging, marking the brand’s first single-flavor SKU. Danone’s Silk brand is introducing a plant-based milk formulated for children. Silk Kids is formulated with oats and peas and contains 8 grams of protein per serving. Refrigerated donut brand Drumroll Snacks is seeking to expand its distribution footprint further in the natural channel, with the support of a recent $3 million investment from CPG brand incubator 7 Mile Brands. FitCrunch has been acquired by 1440 Foods which already operates active nutrition brands MET-Rx Nutrition Inc., Pure Plant Protein, and Body Fortress. Peanut butter brand One Trick Pony (OTP) has secured seed funding from Collaborative Fund, an early investor in companies such as Sweetgreen,?Blue Bottle Coffee,?and?OLIPOP PBC. The new funds will support retail growth, new innovations, and an upcoming packaging overhaul in early 2025. Plant-based superfood cookie producer Love + Chew Brands is expanding from 177 to 500 Whole Foods Market locations nationwide. The natural retail chain carries five of the brand’s flavors: Chocolate Chia, Banana Bread, Cherry Almond, Mint Cacao Brownie, and high-protein Peanut Butter Chip for $2.99 per 2 oz. cookie. Lifeway Foods, Inc. has rejected Danone SA’s unsolicited offer to acquire the kefir maker for approximately $283 million, claiming that the offer undervalued the company. Danone is currently a minority shareholder in the business. Krusteaz is launching a baking shortcut with Krusteaz Batters. The refrigerated batter is available in chocolate brownie, vanilla cupcake, and chocolate cupcake. Krusteaz Batters may be purchased at Kroger and Walmart. Waterloo Sparkling Water is turning to limited-time launches to expand its reach in the?$8.2 billion ready-to-drink mocktail space. Waterloo debuted Pomegranate?A?aí?this fall and brought back the seasonal offering Spiced Apple for a limited time. In collaboration with the launch, Waterloo introduced nonalcoholic cocktail recipes designed around the flavors, including ones inspired by a pear martini,?negroni?and ginger fizz.

We're back with Part 3 of our Trade Promotion Toolbox, where we unlock all our trade promotion secrets ?? In this installment, we're diving deep into ROI Analysis. If you've ever wondered about the profitability of your trade promotions and how to optimize them, this video is a must-watch. Understanding the ROI of your trade spend is crucial for maximizing profitability and making informed decisions. By leveraging the ROI Analysis tool in Vividly, you can: ?? Optimize your promotional mix to focus on high-performing campaigns. ?? Allocate resources effectively by identifying the best retailers and product groups. ?? Enhance strategic planning through year-over-year performance tracking. We know trade promotion management can feel overwhelming. That's why we're breaking down these key areas to make them more accessible and actionable. Was this helpful? Let us know in the comments below ??

For #MissionDrivenMonday, let's chat about how Remedy Drinks is energizing the CPG Landscape ?? Remedy Drinks are innovators in fermented beverages, offering kombucha and no-sugar sodas packed with live cultures, organic acids, and antioxidants. Dedicated to reducing their environmental impact, Remedy uses sustainable practices and materials in every bottle, and their ever-expanding range of flavors ensures that health-conscious choices are anything but boring. Explore our journey with Remedy Drinks and learn more about how we’re transforming the beverage industry ?? https://shorturl.at/Db0P7

We're so excited about our partnership with?Catena Solutions! We were lucky enough to sit down with Catena's Senior VP?Geoff Coltman?for an insightful conversation about how our collaboration will empower CPG brands to optimize trade spend and embrace digital transformation. To kick things off, we tackled one of the issues we hear the most - brands want to adopt new tech, but aren't quite sure how. Check out the clip below to learn how to: ?? Manage internal bandwidth ?? Set realistic expectations ?? Offer the right incentives for process change and more! Alyshah Walji

Lots of great updates coming out of the #cpgindustry this week: 7 Mile Brands is investing $3 million investment in refrigerated donut maker Drumroll Snacks to fuel the brand’s expansion. Drumroll joins 7 Mile Brands’ growing portfolio, which includes PRETZELIZED. Chunk Foods is making the leap into retail this week with a launch in independent retailers in Los Angeles and New York City. The brand is launching four SKUs (Pulled, Slab, Steak, and Steakhouse) into the frozen aisle with plans to expand its retail presence in 2025. Mateina seeks to bring more on-the-go convenience to the energizing tea segment with the online launch of a new line of?powdered Yerba Sticks.?Available in two flavors – Lemon Lime and Orange Mandarin. Edenesque is a new chef-crafted product line that includes Unsweetened Oat Milk, Barista Blend Oat Milk, and Barista Blend Pistachio Milk. The full line is currently available at Whole Foods Market stores in New York and Connecticut Lifeway Foods, Inc. has added 10 new?“Flavor Fusions”?to its 8 oz. organic kefir on-the-go line. The full list of additions includes Pink Dragon Fruit, Passionfruit Lychee, Hot Honey, Guava Jackfruit, Coconut Pineapple, Pistachio Rose Vanilla, Grapefruit Elderflower, Wild Blueberry Lavender, Taro Ube Latte and Matcha Latte. Perfect Hydration Alkaline Water has reimagined its packaging to highlight the brand’s core value of elevated performance. The new packaging is now landing on shelves at retailers nationwide, including Walmart and CVS Health. Keurig Dr Pepper Inc. has agreed terms to acquire energy drink and sports nutrition business GHOST, paying $990 million for an initial 60% stake in GHOST, with the remaining 40% to be acquired in 2028. Feel Good Foods, a manufacturer of gluten-free frozen meals and snacks, has launched gluten-free frozen chicken soup dumplings. The company said it designed the dumplings to be a convenient item for lunch, a light dinner or afternoon snack. The dumplings feature a rice flour blend wrapper and are filled with a mixture of chicken, broth, scallions and ginger. Little Spoon has launched organic oatmeal baby cereal, targeted toward infants aged four months and older. The product, which comes in a resealable bag, is formulated from such ancient grains as barley and millet. Each serving contains 14 grams of whole grains and 13 essential vitamins and minerals. GOODLES has launched a gluten-free pasta line. The lineup come in such shapes as loopdy-loos, lucky penne and twistful thinking. The products are formulated from corn, brown rice and chickpeas among other plant-based ingredients. A-Sha Foods USA has announced the release of three new ramen noodle bowls crafted in collaboration with First We Feast’s Hot Ones. The new lineup, which includes Taiwanese Tingly Pepper (mild), Sizzling Chili Garlic (medium) and Fiery Hot Tonkotsu (hot) varieties. The full A-Sha x Hot Ones ramen noodle line is available at Target and Walmart stores nationwide.

We're back with another episode of Trade Promotion Toolbox ???, where we explore different TPM areas to help you maximize your trade promotion ROI. In this installment, we're diving into Vividly's Bump Chart feature, a powerful tool within our Promotion Analytics suite. Ever wondered: ?? What kind of lift did our promotions achieve? ? Did our promotions execute as planned? ?? How are our pricing trends impacting sales? ?? What are our overall sales figures during promotional periods? Understanding these aspects is crucial for optimizing your trade promotions. Check it out!

Let's learn more about Made In Nature ?? Made In Nature is a trailblazer in the organic food industry known for their commitment to uncompromised taste and natural ingredients. The brand is dedicated to providing the highest quality organic snacks, free from artificial flavors and preservatives, ensuring that every bite is delicious and wholesome. From sun-ripened dried fruits to savory veggie puffs, Made In Nature continues to innovate and excite with its wholesome snack offerings. Discover how Made In Nature is transforming snack time and how Vividly supports their mission to bring healthier, organic options to the table ?? https://shorturl.at/dvikl #MissionDrivenMonday