Vividly

Wow, Elena M., thank you so much for sharing this! It means a lot to hear that Vividly has made such a difference for your team. We're always striving to innovate and improve alongside our customers, so knowing that we’ve been able to meet your needs and help streamline your process is incredibly rewarding. We’re so grateful for your partnership and can’t wait to keep innovating together!

The ecosystem between manufacturers, distributors, and retailers clearly needs to improve. We're motivated and excited at the opportunity to be a catalyst for change ?? Well worth 15 minutes of your time ?? https://lnkd.in/g4-Fji7c

#CPGindustry news, fresh off the presses ? Pressed Juicery has teamed up with skincare brand KORA Organics to release the limited edition 7-Day Turmeric Glow System. The new system features Pressed Juicery’s Turmeric Shots, known for their anti-inflammatory and immune-boosting benefits, alongside KORA Organics’ Turmeric Glow Foaming Cleanser and Turmeric Brightening & Exfoliating Mask. Amy's Kitchen has introduced five new soups inspired by both international and American Southern classics: Pasta Fagioli, Dal Makhani, Vegetable Jambalaya, Gumbo Soup, and Three Bean Vegetable Chili. The new products are available at select grocery stores nationwide, including Albertsons Companies, Kroger, Safeway, Target, and Walmart. Little Sesame is seeking to get its products into little hands with the launch of Kids Hummus Cups. Kids Hummus Cups are available for $6.99 per 4-pack of 2.5 oz. cups at Whole Foods Market stores nationwide. Nothing Bundt Cakes has named Joel Larkin chief development officer. In his new role, Larkin will help the company open its 1,000th bakery by 2027. He also will be responsible for identifying and supporting new franchise partners while “enhancing resources” for existing partners. Keychain, the manufacturing platform for the packaged goods industry, has raised $15 million in Series A funding led by BoxGroup. New investors included General Mills’ venture capital arm 301 INC and Schreiber while existing investors included Lightspeed Venture Partners and SV Angel. Nestlé is investing $150 million to expand its frozen food facility in Gaffney, SC. The expansion will include the addition of a new line for the production of single-serve frozen meals as well as enhanced automation and digital technology. Danone increased its offer to buy the remaining stock it doesn’t already own in kefir products maker Lifeway Foods, Inc. to about $307 million. Danone initially offered to pay roughly $283 million, or?$25 a share in September. Danone currently owns 23.3% of Lifeway’s common shares. Bonne Maman is entering a new wheelhouse with a foray into the baked goods category,?launching ready-to-bake pie fillings?in three varieties: Apple, Blueberry and Cherry. Andros Foods North America

It's time for Part 4 of Trade Promotion Toolbox and today we're diving into Budgeting ?? Vividly's Budgeting tool is designed to simplify revenue and trade spend tracking. Proper budgeting is essential because it can help you: ?? Easily pinpoint areas where spending deviates from the budget by customer, product, or salesperson. ?? Analyze how each salesperson is performing relative to revenue and budget targets, and compare their results. ?? Understand how current performance stacks up against last year, and what’s driving this year's success. These insights can empower your team to stay proactive and adjust strategies to ensure you're meeting your revenue goals. Check out the video below to see how you can budget smarter! ??

We're #hiring a new Sr. Account Executive in United States. Apply today or share this post with your network.

We couldn't do another #MissionDrivenMonday without calling out SOMOS Foods ?? SOMOS Foods is more than just a food brand — it's a celebration of rich culinary traditions, a bridge connecting generations through taste, and a testament to the power of wholesome, authentic ingredients. What sets SOMOS Foods apart? ?? Rooted in Tradition: SOMOS' recipes are inspired by timeless culinary treasures from across Latin America, crafted to bring authentic flavors to your table. ?? Health Meets Heritage: SOMOS believes in the power of real food. Their products are made with non-GMO ingredients and are free from artificial additives. ?? Sustainability Commitment: From farm to fork, SOMOS' operations are designed to respect and preserve the environment, ensuring that they feed people and nourish the planet.

We're expanding our partnership with Web Integrated LLC! This partnership will enable brands to seamlessly integrate their sales forecasts and trade promotions into their demand forecasts, building more accurate demand plans. What does this mean for you? ?? Enhanced Demand Forecasting: Integrate sales and promotional data for precise demand planning. ?? Reduce Out-of-Stocks: Minimize the impact of shortages on promotional ROI. ?? Scalable Solutions: Combine the flexibility of Excel-based forecasting with the scalability of advanced technology “This partnership aims to revolutionize how businesses optimize their trade promotion management, streamline their supply chain processes, and achieve unprecedented levels of operational excellence" — Michael Webster, Partner at Web Integrated Learn more about how our partnership can elevate your brand ?? https://lnkd.in/drhiqgKg Alyshah Walji Geoff Nuwash , CSCP

Happy Wednesday! Let's catch up on the latest happenings in the #cpgindustry from the past week: Molson Coors Beverage Company has acquired a majority stake in energy drink brand ZOA Energy in a $53 million cash transaction, expanding its growing non-alcoholic beyond beer portfolio and adding to rising M&A interest across the energy space. The Hershey Company Company has acquired sour candy brand Sour Strips, expanding the snacking and confectionery giant’s growing sweets portfolio. Financial terms of the deal were not disclosed. Peanut butter maker One Trick Pony has received an undisclosed amount of seed funding led by the Collaborative Fund, a venture capital firm focused on providing seed and early stage funding to technology companies. Other One Trick Pony investors include Magic Spoon founders Gabi Lewis and Greg Sewitz, immi founders Kevin Lee and Kevin Chan and sweetgreen co-founder Nic Jammet. MeliBio, the technology startup producing its flagship bee-free honey product called Mellody, has received an investment from Future Food Fund by Oisix, a Japan-based food technology innovation-focused investor. MeliBio said the investment brings its total funding to $10 million to date. The latest funding from Future Food Fund will enable MeliBio to expand its Mellody plant-based honey in the United States. Pantry staple producer Heyday Canning Co. has announced the launch of its limited-edition Cranberry Sauce, a whole berry sauce cooked down with maple syrup, Diaspora Co. spices, bits of candied ginger and a touch of orange. The seasonal product is available at Whole Foods Market nationwide now through December. Sparkling agua fresca producer Bawi Agua Fresca has unveiled its latest flavor, La Guayaba. According to the brand, a pink guava-flavored agua fresca that features hints of orange and hibiscus.

In this installment of Trade Promotion Toolbox, we're talking about Timing. Timing is everything when it comes to trade promotions, from managing your deductions to forecasting for the future. A thorough Timing Analysis can help you answer questions like: ? How long does it take to receive all deductions for a given customer, product group, or fund type? ?? Are certain customers or fund types taking longer to receive deductions? ?? How much did we receive in deductions this year for promotions that occurred in the previous year? Vividly's Timing Analysis tool helps you see the full picture of your deductions over time, optimize your cash flow, and adjust your strategies based on actual data, not guesswork. ?? See how to unlock the full potential of your trade promotion management software!

For #MissionDrivenMonday this week, we're excited to share our partnership with So Good So You, a trailblazing company dedicated to enhancing health through their plant-based, probiotic shots. What Makes So Good So You Exceptional: ?? Pure Ingredients: Each shot is crafted with organic, non-GMO ingredients, packed with probiotics to support digestive and immune health. ?? Targeted Health Benefits: So Good So You offers a range of shots each designed to meet specific wellness needs, such as Energy, Sleep, Beauty, and Immunity, using functional ingredients that target these specific areas. ?? B Corp Certification: As a certified B Corporation, So Good So You meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Join us in celebrating a healthier future and discover how So Good So You, with a boost from Vividly, is transforming the landscape of health-focused beverages.