Viceversa

?? "Done is better than perfect." This mantra defines Lisa Di Sevo, CEO & Managing Partner of PranaVentures, a leader in fostering innovation and empowering startups in the digital and tech space. In our recent piece on the challenges women entrepreneurs face in fundraising, Lisa shared invaluable insights on navigating investor confidence, building strategic networks, and breaking barriers in access to capital. "Access to credit remains the first barrier to growth for women-led businesses—only 25% of them, in fact, are deemed worthy." - Lisa Di Sevo As the President of SheTech Italy and an investor dedicated to driving meaningful change, Lisa is shaping the future of female entrepreneurship—one venture at a time. Read her insights and more in our Women’s Day feature. ?? https://lnkd.in/dEhMukQd

Have you heard of Tot.Circle? This is a training and coaching program by Tot, the platform simplifying financial and administrative management for businesses. This launch event offers a unique opportunity to gain insights from industry leaders and connect with like-minded professionals. Meet Matteo Masserdotti along with Doris Messina, Co-Founder & CEO of Tot, Matteo Fabbrini, CEO of Faba. to delve deeper into the innovation taking place in the Italian landscape. This event is also free for the first 10 people who register via Viceversa! We'll also be joined by Bruno Reggiani, Co-Founder & COO, Tot and Chiara Cormanni. Register now: https://lu.ma/a2sps16a

We're glad to be a part of StrongHer Night 2025! ?? StrongHer Night is Qonto’s initiative to bridge the gender gap, is an evening of networking for women entrepreneurs and allies. Meet inspiring founders, exchange ideas on the Italian business landscape, and discuss female empowerment. They will be welcoming speakers Erica Turchetti (Cofoundry), Silvia Wang (Serenis), and Barbara Avalle (venti35capital).

Join Viceversa for an insightful webinar as we explore how marketing and finance can align to drive sustainable growth and resilience in today’s data-driven world. In this session, Domingo Iudice and Claudio Matarrese, co-founders of Brainpull, will share their expertise on the convergence of marketing and finance, which is no longer optional—it’s essential for modern businesses. The discussion will be moderated by Nicolò Scoditti, Fractional CFO at Hybris Corporate Finance, who will provide valuable insights into creating successful partnerships between Finance and Marketing teams. Don't miss out! Register now for insights from leaders on balancing brand building and ROI in 2025! #business #growth #AI #financialstrategy

This #InternationalWomensDay, we’re shining a light on the challenges women founders face in securing funding—from gender bias in investor confidence to the struggle of building strategic networks. Despite these obstacles, women entrepreneurs defy the odds, scale businesses, and drive economic impact. In our latest piece, we spoke with inspiring women leaders like Clelia Tosi, Head of?Fintech District, Lucrezia Lucotti, Partner at?360 Capital, Lisa Di Sevo, CEO and Managing Partner at?PranaVentures and Doris Messina, Co-Founder and CEO of?Tot who shared their firsthand experiences and solutions for navigating the fundraising landscape. ?? Read the full article here: https://lnkd.in/dEhMukQd Their insights highlight the urgent need for systemic change—and the power of collaboration, resilience, and advocacy in making that happen. Tag a woman founder who inspires you! ?? #WomenInBusiness #Entrepreneurship?#InternationalWomensDay

The countdown is on! In just 3 days, we’ll discuss how marketing and finance teams can collaborate to balance brand-building with ROI accountability. We’ll also explore the role of AI, budgeting best practices, and key trends shaping 2025. Have you bookmarked this yet? ?? March 6 | 12:00 PM ?? Register here: https://lnkd.in/d3vfZDXk

Need funding to grow your business but not sure where to start? From revenue-based financing to venture capital, explore the best funding options to scale efficiently—and delve deeper into how much control you might have to give up. Read more: https://lnkd.in/d8-9tkBw

Nicolò Scoditti is helping us get to the bottom of how shared financial and marketing KPIs drive smarter decisions As Fractional CFO at Hybris Corporate Finance, Nicolò brings 15+ years of experience in M&A, financial restructuring, and fundraising. He’ll guide the discussion on how marketing and finance teams can break silos, work towards common goals, and create a sustainable strategy using shared performance metrics. We’ll also have Domingo Iudice & Claudio Matarrese (Brainpull) bringing their POV to the conversation. We’re excited to bring them all together in this webinar. Details below: ?? March 6 | 12:00 PM ?? Register here: https://lnkd.in/d3vfZDXk

We're excited to join forces with Domorental , a leader in operating rental solutions, with a focus on technology, innovation, & financial and environmental sustainability, to bring smarter, more flexible financing options to businesses. In the words of Claudio Mombelli (CEO and co-founder), “Viceversa’s innovative solution has allowed us, in turn, to offer greater flexibility and tailor-made rental operations, helping support the success of the SMEs and corporates we serve.” Together, we're making fixed asset rental more adaptable, data-driven, and aligned with business success. Grow with us:? goviceversa.com

We’re back with another exciting webinar this March. And this time we’re talking about ?? Why Marketing & Finance Must Collaborate in 2025 Marketing and finance teams often work in silos, but real business success happens when they align. This webinar will explore how shared KPIs, budgeting strategies, and AI-driven insights can drive better decision-making and sustainable growth. What you'll learn: ? How to align marketing spend with financial goals for long-term success ? The role of shared KPIs in making smarter, data-driven decisions ? Strategies for balancing brand-building with ROI accountability ? How AI is reshaping the collaboration between marketing and finance ?? Date: March 6 | ?? Time: 12:00 PM ?? Speakers: Domingo Iudice & Claudio Matarrese (Brainpull) ?? Moderator: Nicolò Scoditti (Hybris Corporate Finance) ?? Register for the webinar: (https://lnkd.in/d3vfZDXk) Link in comments as well.