Gotham

Interpublic’s Black Employee Network (BEN) and Black@Momentum Worldwide hosted the first-ever Black Impact Day, shining a light on the brilliance of our Black talent. Through insightful panels on career growth, leadership and the cultural influence of Black talent, we celebrated achievements and built stronger connections across the organization. Huge thanks to FCB Global, Golin, gotham, IPG Mediabrands, Jack Morton Worldwide, Mediahub Worldwide, Momentum Worldwide, R&CPMK, Columbia Records, Live Nation Entertainment and Sony Music Entertainment for making it all possible. And special shout-out to keynote speaker Imani Ellis, Founder & CEO of CultureCon & The Creative Collective NYC, who inspired everyone to embrace their unique perspectives and turn small beginnings into big impacts. https://lnkd.in/gFN4t-dQ

??? Maybelline New York's new campaign, debuting at the Emmys, reintroduces the iconic Instant Eraser Concealer through a fictional documentary featuring Naomi Campbell, Gigi Hadid, and RuPaul. Directed by Bardia Zeinali, this vibrant tribute celebrates the product's legacy and its impact on beauty culture. ???? #BeautyIcons #InstantEraser #MakeupLegends #EmmyCampaign #GlamRevolution Trisha Ayyagari Emilie LOR Angus Mitchell gotham? Laurie Donlon Shannon Washington Andrea Lubel Jason Moses Andrew Tutko Lilian Mehrel Prashant Nashi Grace Geraghty Maxson Shanna Carpenter Jen Pugliese Dan Scudellari Hallie Steck Laura Norcini Naomi Bagga Haneen Haque Agape Amanuel Denise Popovits Yuka Diaz Barrett Zinderman Nora Krupitsky Deborah Haas Kaitlyn Ahlefeld Stuart Turner AP Studio, Inc?? Alexis Piqueras?? Anneliese Kristedja??

What do you do when you need to reintroduce the world to a tried and true icon of makeup bags everywhere? You enlist a few fellow icons of culture and fashion to spill all the tea in a Bardia Zeinali directed mockumentary trailer on one of the biggest stages of the year, The Emmys. We’re so excited to introduce you to our latest for Maybelline New York, Only Icons. Featuring icons Gigi Hadid, RuPaul and Naomi Campbell for Instant Eraser, their cult product made for late nights and early mornings. We could not have pulled this one off (in record time no less!) without our amazing crew of creative, production, strategic, and business talent, our production partners, and the continued collaboration and trust of one of the most dynamic client teams in the world as we continue to push the limits of beauty + product storytelling for a new generation. All stills shot by rising icon Campbell Addy. Thank you to our partners in craft: Art + Commerce, AP Studio, Inc, MODERN POST, Storefront Music, IMG Models, Creative Artists Agency and Women Management. Watch below!