GoSpooky

Basically, we're all influencers. Whether you're sharing memes with your friends or shaping global trends, human connection drives it all. That’s why our third GoSpooky Invites was all about Human-Centric Strategy. ?? Sam C shared his vision for the future of brands, people, and influencers in 2025, while Camille Cline & Micah Taylor Carlisle took a deep dive into Emotive Insights and how audience-centric strategies are reshaping the way we connect. It was an inspiring session filled with fresh perspectives and meaningful conversations. Thanks to everyone who joined us an keep an eye on our socials for joining next time! ????

? Golden Effie Win for HEMA: "Met liefde gemaakt" ? We are incredibly proud to have been part of the team that brought HEMA's brand back to its essence with the award-winning campaign "Met liefde gemaakt; hoe HEMA weer écht HEMA werd." ?? Last week the campaign earned a Golden Effie Awards Netherlands in the ‘Brand’ category. The jury praised the approach for staying true to HEMA’s iconic brand identity while beautifully evolving it. From product innovations to spot-on communication and media use, this combination of campaigns hit every mark. A big congratulations to all the agencies that made this possible and of course, HEMA! ?? Here’s to celebrating exceptional marketing that truly makes an impact ?? #goudeneffie #marketingexcellence #gospooky #hema

Brainrot, innovation, viral content… It's what we breathe at GoSpooky. But what really drives our work are our values and behaviors. It’s not just about strategies and tactics, but about how we approach every challenge and opportunity. The way we think and our daily actions is what will truly keep us at the forefront. Do these values resonate with you? Take a look at our job openings here: https://lnkd.in/eU6tGk5E

Traditional ads aren’t cutting it anymore. Audiences crave relevance, and Samsung Electronics Benelux needed a fresh approach to meet them where they are. Our solution? A community-first native strategy with short-form video at its core. We ditched disruptive ads, embraced platform-native content, and focused on genuine community-building. By tapping into audience passions and trending themes, we connected on a whole new level. The result: Engagement surged from 0.33% to 4.49%, following grew by 195%, and Samsung Benelux saw an overall brand lift! Go team ??

GoSpooky Invites is back on November 26th! This time, we’re diving into Human Centric Strategy in 2025. Join us from 16:00 - 19:00 at our office for an inspiring afternoon filled with cutting-edge insights, engaging talks and a chance to connect with industry innovators. Don’t miss your spot - sign up now: https://lnkd.in/eym_YQsg

A week full of wins! ?? We brought home SEVEN?The Lovie Awards?for our work with Warner Bros. Pictures x Snap Inc. for Barbie, Zeeman textielSupers, JBL Land with HARMAN International and Hardcore Never Dies with Prime Video & Amazon MGM Studios. Huge thanks and beyond thankful to everyone who made this possible - let’s keep pushing boundaries! ??

Big win for GoSpooky and HEMA at the TikTok Awards yesterday! ? We’re beyond excited to take home the Greatest Branding Award together for Hema Slayma. This project was all about bringing creativity, connection, and a bit of fun to the community - and it paid off! Huge shoutout to the teams on both sides who made this happen. Onwards and upwards! ??

TikTok has always been more than just dances — it’s a place where trends are born, products go viral, and brands can become household names overnight. For a long time, TikTok was where people discovered things they wanted to buy. But when it came time to make the purchase, they had to leave the app, disrupting the shopping flow and potentially losing sales along the way. With TikTok Shop, all that changes. Now, users can go from seeing a product to buying it within seconds, all without ever leaving the app. And it will change e-commerce forever. TikTok is reshaping not only how we shop but also how brands reach and engage with their customers.

A day in the life of a content creative/strategist??? From idea to execution in 2 weeks, we had an exciting day at Paracentrum Texel shooting with Jeanet Rook for Etos.?Want to see the outcome? Head over to Etos' social channels!??

It all started with a viral YouTube video: we came across?Bankzitters'?challenge featuring a?Zeeman textielSupers?jacket, and immediately spotted a golden opportunity. With over 1.2 million views, Zeeman had a surprising cameo that couldn’t go unnoticed. ?? The team quickly developed a concept: showcase?Robbie van de Graaf rocking the jacket IRL on Zeeman’s official channels. In just two days, we turned this idea into a powerful TikTok asset. The results? 543K organic views and 34K organic engagements. ?? Sometimes, all it takes is quick thinking and a little creativity to turn a viral moment into a big win ??