Primer

???? ?? We're #hiring a new Creative Strategist in United States. Apply today or share this post with your network. #creativestrategy #creativestrategist #ads #hiringnow

?? WE’RE HIRING: CREATIVE STRATEGIST! ?? ?? Location: Remote Are you a visionary thinker with a knack for crafting high-impact creative strategies? Do you thrive on data-driven insights, storytelling, and designing ad creatives that actually convert? If so, this role is for you. ?? What You’ll Do: ? Come up with compelling ideas and pitch concepts for the projects assigned ? Craft convincing and concise creative briefs for ad copy, image copy, video scripts, and landing pages ? Research brands and competitive landscape ? Manage creative timelines and processes ? Understand, articulate, and strategically apply the latest platform, industry, creative trends, and digital best practices. ?? What We’re Looking For: ? 2+ years of relevant experience working on a creative team at an agency, or brand ?? Strong storytelling, analytical, and problem-solving skills ? Experience with Facebook or TikTok Ads Manager and an understanding of terms like ROAS, CTR, CVR ? Strong communication skills (verbal and written) with the ability to support or defend a creative position or idea in a clear, concise, and persuasive manner ? A strong understanding of what makes a good copy and how to connect to a diverse customer base. ?? Send your resume to [email protected] About Primer:? Primer (www.goprimer.com) is a managed platform and services that helps brands hit their customer acquisition goals using proprietary technology that seamlessly deploys paid social media campaigns and landing pages.? With Primer, brands scale their performance marketing goals through performance creative testing. Primer has helped many companies such as Rocksbox, Nom Nom, Pepper + Vetiver, WigDealer, and Microsoft increase their conversion rates significantly.

?Is UGC in ads coming to an end…? Not at all. ? Good UGC builds trust. ? Great UGC drives conversions. ? Bad UGC? It wastes $$$ and gets ignored. We’ve analyzed thousands of UGC creatives, and the data is clear: UGC isn’t dead—it’s evolving. Brands that adapt are seeing higher engagement and better ROI. Here’s what’s working right now: ?? Hook-first storytelling – The first 3 seconds matter. Eye-catching visuals, bold text overlays, and quick transitions keep viewers watching. ?? Loop-worthy, short-form videos – Snappy edits and seamless loops increase watch time and algorithm performance. ?? Unfiltered authenticity wins – Overly scripted content falls flat. Natural language, honest reactions, and real emotions drive better engagement. UGC still works. You just need to do it right. Here’s how: https://lnkd.in/gQWkfYxk ? Need a hand? At Primer, we help partners develop winning ads and scale, handling the process from start to finish. ?? Let’s connect: https://lnkd.in/gvASDamy

Most brands get this wrong: ? “New product alert!” ? “Check out our latest drop!” ? “Don’t miss this!” The problem? These ‘hooks’ sound like every other ad—and that’s why they flop. A winning hook makes people think, feel, or react. Try these instead: ? “This will change the way you [X]…” ? “STOP scrolling if you [struggle with X]…” ? “We tested this hack—here’s what happened.” If your audience isn’t stopping, they’re not watching. If they’re not watching, they’re not buying. Make your Instagram ads convert this year with proven hook strategies. We broke down what actually gets people to stop and engage ?? ?? Read our 2025 guide fully updated for creators and brands: https://lnkd.in/gTCWQx2F ??Need a hand? At Primer, we help partners develop winning ads and scale, handling the process from start to finish. ?? Let’s connect: https://lnkd.in/gvASDamy

Try This If Your Winning Ads Stop Working ?? Your ad campaign starts strong, delivering impressive engagement and a steady stream of conversions. Then, performance starts to dip. Costs rise, click-through rates drop, and conversions stall. What’s happening? Creative fatigue is likely the issue. But… we came with some ideas to start iterating your big winners. If you want to keep your ads performing well, then try this! ?? Revamp the Hook The first three seconds are critical. Try new visuals, tweak your text, or ask an unexpected question to grab attention. ?? Experiment with Colors and Visual Styles Bright, bold, or contrasting colors can make your ad stand out. Small design tweaks can give it a whole new life. ?? Test Different CTAs Reframe your call-to-action to spark curiosity. Swap “Buy Now” for something like “Discover Your Perfect Fit Today.” ?? Want to avoid creative fatigue in your campaigns? Learn more here. https://lnkd.in/gQ8qjCaM Need a boost? At Primer, we help partners develop winning ads and scale, handling the process from start to finish. ?? Let’s connect: https://lnkd.in/gvASDamy

7 Creative Strategy Mistakes To Avoid In Paid Media In 2025 Paid ads are powerful, but common mistakes can hurt your campaigns. Here are 7 creative strategy errors you need to avoid. 1??? Ignoring the Hook? The first 3 seconds of your ad creative determines its success. Without a strong hook, users scroll past. 2?? Focusing Only on Features, Not Benefits? Features alone don’t connect emotionally. People buy benefits, not just specs.? Like, yes! We know your supplement has all natural ingredients, but… does it improve your performance? That’s what we want to know. 3?? One-Size-Fits-All Creative? Stop recycling the same ad across all platforms.? What works on Meta may not work on TikTok. And what works on TikTok may not work on Youtube.? Each platform has unique formats, audience behaviors, and best practices. Three words: adapt your creatives. 4?? Overusing Generic Phrases? Do not rely on tired clichés. “New Year, New You” does not work anymore. It causes banner blindness.? Avoid that by actually using fresh, audience-specific language. 5?? Skipping UGC? It’s 2025 and UGC is stronger than ever.? Audiences crave authenticity. So, what’s better than showing them real customers using your product and featuring testimonials of how they loved it? 6?? No Clear Call to Action? Be clear. Don’t leave the audience unsure of what to do next.? And also, be native. Depending on the platform you’re advertising, try different CTAs. 7?? Not Scaling Enough? The worst thing that can happen to a winning ad creative is that it’s not being scaled.? Have you heard of the Outlier Method? That’s the best way to test your creatives and scale them fast. Avoiding these common mistakes can significantly improve your ad performance. Learn from these errors and you’ll set your campaigns up for success and scale effectively.?? ?? Want to learn more? Check out the full blog here:? https://lnkd.in/gjRsDwrw Need a boost? At Primer, we help partners develop winning ads and scale, handling the process from start to finish. ?? Let’s connect: https://lnkd.in/gvASDamy #marketing #creativestrategy #mistakes #creative #tiktok #meta #hooks

Boost Your Paid Media Results With This Ad Template: Reasons Why ?? This template taps into psychological principles that make it truly irresistible. Here’s why: ?? People love lists. The numbered format gives your audience a roadmap, keeping them engaged from start to finish. Your message is delivered in a clear, logical sequence. ?? It leads with benefits. Each reason highlights a key feature or solves a pain point, making your message more persuasive and helping you overcome objections. ?? It captures attention instantly. The promise of five clear reasons hooks your audience right away. It’s direct, engaging, and delivers immediate value. ?? It’s easy to repurpose. Whether for paid ads, landing pages, or organic social, this format works everywhere. Adapt it for punchy content or detailed storytelling. ?? It works across industries. From supplements to fitness to telehealth, this template can be tailored to your product and audience. ?? Ready to try it out? This 2025, the “Reasons Why” framework is stronger than ever. Use it to create content that stands out and converts! ?? Read the full blog here: https://lnkd.in/guuHa9i9 #adtemplates #digitalmarketing #creativestrategy #paidmedia

?? The Future of Advertising: How to Win Over Innovators & Early Adopters Innovators and early adopters don’t just want new products—they actively seek better solutions. But capturing their attention takes more than a good ad. These audiences are problem-aware, selective, and value differentiation, proof, and exclusivity. ?? How do you win them over? Use the right framework for your video ads when you’re advertising to this audience. ? Challenge the status quo with the EFSB framework (Enemy – Failed Solution – Benefits) to position your product as the superior choice. ? Use IRPA (Imagine – Realize – Prove – Act) to guide them from desire to action with strong social proof. ?? Where can you reach them? TikTok, Meta, YouTube, and Reddit are prime platforms for trend-driven, discovery-focused audiences. Want to see these frameworks in action? Check out our full breakdown ?? https://lnkd.in/ghmdd_bg

Primer Wrapped is Here! ?? As we say hello to 2025, we’re excited to share our Top 10 Video Ads that dominated 2024. These creative gems were ? top winners ? —breaking through feeds, driving results, and setting the bar high for video ad performance. From scroll-stopping hooks to captivating storytelling, these ads showcase the strategies and frameworks that helped brands shine this year. Whether you're looking for inspiration or insights, this list has something for everyone! Ready to see what made the cut? Dive into the best of the best and steal these ideas for even stronger results in 2025. ?? Check out the top 10 now! https://lnkd.in/gmJrrisV #PrimerWrapped2024 #VideoAds #CreativeStrategy #TopPerformers #GrowthMarketing

Happy New Year from Primer! ??? As we say goodbye to 2024 and step into 2025, we want to take a moment to celebrate YOU—our incredible partners, team, and community. This past year was filled with creativity, innovation, and growth. From launching winning campaigns to crafting high-performing strategies, every milestone we hit was made possible because of the trust and collaboration we’ve built together. Here’s to making 2025 even brighter! Let’s continue breaking barriers, setting new goals, and achieving greatness together. ?? Wishing you a year filled with success, inspiration, and plenty of moments to celebrate. ? Here’s to the future—we’re just getting started! #creativestrategy #marketing #digitalmarketing