Primer

At Primer, we've developed five highly effective ad frameworks that speak directly to the mindset of sophisticated consumers. ?? Here’s a quick breakdown of these frameworks: ?? FABU (Features – Advantages – Benefits – Urgency) Showcase your product’s top features and benefits while strategically creating urgency. This framework works especially well with consumers who need a logical reason to act now. ??SUUP (Scarcity – Urgency – USP – Proof) This approach combines a clear Unique Selling Proposition (USP) with scarcity and urgency, backed by credible proof such as customer testimonials or industry endorsements. Perfect for audiences who need assurance before committing. ??TEU (Transformation – Exclusive – Urgency) Focus on the transformative impact of your product, and pair this with an exclusive offer. Emphasizing exclusivity creates a sense of privilege that drives action. ?? FOMO (Fear of Missing Out) Use social proof to show how many others are benefiting from your product. By creating urgency through time-limited offers or limited availability, this framework taps into the audience's fear of missing out on a valuable opportunity. ??SUE (Scarcity – Urgency – Exclusivity) This highly compelling framework combines the power of scarcity, urgency, and exclusivity to push even the most reserved buyers to take action. It’s a triple threat for sophisticated, action-resistant audiences. If you’re looking to take your video ad performance to the next level and engage your most sophisticated audience, now is the time to put these frameworks into action. Check out the full blog post here for a deep dive into each framework ?? https://lnkd.in/gcTyT6Vn Want to discuss how these strategies could work for your brand? Schedule a call with our team: https://lnkd.in/gvASDamy

Struggling to convert the most aware and discerning audiences in the DTC market? You're not alone! Consumers are bombarded by ads for skincare, fitness, and wellness products on a daily basis so standing out on paid media is crucial for conversions. To help you break through the noise, we've explored five powerful video ad frameworks: FABU, SUUP, TEU, FOMO, and SUE. Each is designed to captivate and convert, ensuring your message resonates with savvy customers. These frameworks are your secret arsenal for engaging even the most discerning audiences. Things to keep in mind: ?? Showcase unique features with a sense of urgency. ?? Create desire through scarcity and back it up with proof. ?? Highlight emotional transformations and exclusivity. ?? Tap into the fear of missing out to drive action. ?? Combine scarcity, urgency, and exclusivity for maximum impact. Keep in mind, execution matters. Once you have the framework, you need to be authentic, provide real value, and always respect your audience’s intelligence. Check out the full article where we break it all down: https://lnkd.in/gcTyT6Vn Need help crafting compelling video content that converts? Schedule a growth consultation today: https://lnkd.in/gvASDamy #DigitalMarketing #VideoAds #DTC #GrowthMarketing #Advertising #ContentStrategy #ConversionOptimization #VideoFrameworks

Here's why you should be leveraging psychology in your paid ads: Cutting through the noise in paid media is more challenging than ever unless you're utilizing psychological insights to make your ads more effective. You need to capture your audience, hold attention, and convert them into an actionable sale as quickly as possible. In our FREE Ad Psych Playbook, we break down 15 psych concepts and how to apply them to your ads such as: 1.) Mastering Loss Aversion: Research shows that people are more motivated by the fear of losing something than by the prospect of gaining something. Use this to your advantage by emphasizing what your audience stands to lose if they don’t act. 2.) Utilizing the Anchoring Effect: The anchoring effect demonstrates that people base their decisions on the first piece of information they receive. Make your current offer up-front and irresistible. 3.) Applying Risk Compensation: When people perceive a lower risk, their tendency to convert is higher. This approach can encourage hesitant customers to take the plunge. Download our FREE playbook to get a full rundown of all 15 psychological concepts. It also includes 101 top video hooks and an intro to our secret sauce (BDQs). https://lnkd.in/gmQh7wWG Ready to elevate your paid advertising strategy? At Primer, we harness the power of psychological principles to craft ad campaigns that not only reach your audience but truly resonate and convert. Schedule a growth consult today: https://lnkd.in/gvASDamy #MarketingStrategy #PaidAds #PsychologyInMarketing #DigitalMarketing #LossAversion #AnchoringEffect #RiskCompensation #ConsumerBehavior #AdCampaigns

Video ads not converting? Primer’s latest tool, the Framework Finder, is here to transform your approach to video advertising. Our actionable frameworks are designed to optimize video ads to help you engage, convert, and drive real results across social media platforms. Learn how to: Identify Awareness & Sophistication Levels: From educating an Unaware audience to pushing Innovators & Early Adopters towards the latest trends, our battle-tested frameworks cater to every stage. Better Target Your Persona: Craft compelling video ads by matching your messaging to your audience’s awareness and sophistication levels. Whether they’re just discovering their problem or are ready to buy, we’ve got a framework for that. Optimize for Engagement and Conversion: Use frameworks like FOMO, PAS, and AIDA to create ads that resonate, engage, and convert. Our tools are designed to maximize ad performance and drive real results. We help connect your target persona’s problems/goals with your product as the solution and identify exactly what type of messaging will resonate. To start driving better performance today, dive into our Framework Finder here: https://lnkd.in/gEcNt2Q7 #VideoMarketing #AdPerformance #MarketingStrategy #Primer #FrameworkFinder #SocialMediaAds #MarketingInsights #DigitalMarketing

?? A DO NOT MISS UPDATE from Meta... & What It Means for Your Business! ?? Yesterday, Meta announced a major backend update that’s set to reshape the landscape of digital advertising. As part of their ongoing efforts to build AI-powered solutions, this latest update focuses on creating more alignment between third-party reporting tools and Meta’s internal systems. This is a BIG step forward in ensuring that the results you see are tailored to your business objectives and measurement tools. Key Highlights: ?? Enhanced Analytics Integration - Meta is now allowing advertisers to optimize for incremental conversions by leveraging aggregated insights from top analytics platforms like GA and Northbeam to make its ad system even more powerful. Meta will soon expand to include Adobe and Triple Whale. ?? Optimized Performance - In a recent experiment, advertisers saw a 30% increase in Meta-attributed conversions in third-party analytics tools and a 22% boost in overall performance metrics. Expect more refined and valuable insights from your campaigns. ?? Conversion Prioritization - Meta will now prioritize conversions that occur within one day of a user’s first click. This one-day conversion window is expected to boost Meta-attributed conversions in third-party analytics tools by ~ 30%. ?? Customized Value Measurement - These changes will help ensure that your ads are optimized based on how you define success, taking into account the full customer journey across all channels. ?? Heads Up! As Meta fine-tunes its systems, you might notice an increase in CPMs and CPAs. But the trade-off? More effective campaign optimization to drive better results. There’s a lot to unpack with this update, and the details are crucial. We highly recommend checking out Meta’s latest blog post for a deeper dive. https://lnkd.in/dMsfQbJ6 #DigitalMarketing #MetaUpdates #AI #Advertising #BusinessGrowth #AnalyticsIntegration

?? A DO NOT MISS UPDATE from Meta... & What It Means for Your Business! ?? Yesterday, Meta announced a major backend update that’s set to reshape the landscape of digital advertising. As part of their ongoing efforts to build AI-powered solutions, this latest update focuses on creating more alignment between third-party reporting tools and Meta’s internal systems. This is a BIG step forward in ensuring that the results you see are tailored to your business objectives and measurement tools. Key Highlights: ?? Enhanced Analytics Integration - Meta is now allowing advertisers to optimize for incremental conversions by leveraging aggregated insights from top analytics platforms like GA and Northbeam to make its ad system even more powerful. Meta will soon expand to include Adobe and Triple Whale. ?? Optimized Performance - In a recent experiment, advertisers saw a 30% increase in Meta-attributed conversions in third-party analytics tools and a 22% boost in overall performance metrics. Expect more refined and valuable insights from your campaigns. ?? Conversion Prioritization - Meta will now prioritize conversions that occur within one day of a user’s first click. This one-day conversion window is expected to boost Meta-attributed conversions in third-party analytics tools by ~ 30%. ?? Customized Value Measurement - These changes will help ensure that your ads are optimized based on how you define success, taking into account the full customer journey across all channels. ?? Heads Up! As Meta fine-tunes its systems, you might notice an increase in CPMs and CPAs. But the trade-off? More effective campaign optimization to drive better results. There’s a lot to unpack with this update, and the details are crucial. We highly recommend checking out Meta’s latest blog post for a deeper dive. https://lnkd.in/dMsfQbJ6 #DigitalMarketing #MetaUpdates #AI #Advertising #BusinessGrowth #AnalyticsIntegration

Time to update your paid advertising strategy. User-generated content (UGC) is not just a trend—it’s a powerful tool that's here to stay and enhances authenticity, engagement, and ROI. ?? Let's break down the essential elements of crafting compelling UGC ads that capture attention and drive results: ?? Authenticity Over Perfection: Discover why real, relatable content often outperforms polished, professional ads and how to harness this in your paid social campaigns. ?? Creative Strategies: Explore innovative approaches to integrating UGC into your ads, from leveraging trending challenges to collaborating with creators. ?? Quality over Quantity: Learn how to ensure the content you use aligns with your brand’s message and maintains a high standard of quality. ?? Measuring Success: Get tips on tracking the effectiveness of your ads and optimizing them for better performance. Ready to elevate your UGC strategy on paid? Dive into our frameworks and templates and start creating ads that resonate and convert! ?? Read the full article here: https://lnkd.in/gXC2SxzV Don’t miss out on the opportunity to make your ads more engaging and effective. Need additional support? We make it easy. Discover new creators and get ready-to-launch UGC video ads with Primer. Schedule a consultation today: https://lnkd.in/gvASDamy #PaidMarketing #UGC #AdStrategy #ContentMarketing #DigitalAdvertising #SocialMediaGrowth #MarketingTips

At Primer, we're dedicated to empowering DTC businesses to achieve impactful conversions. An essential component of driving these conversions is crafting effective creative and landing pages using Buyer Decision Questions, or BDQs. ?? What are BDQs exactly? BDQs are thought-provoking questions strategically crafted to guide customers through their decision-making journey. They delve deeper than standard inquiries, addressing their main pain points, desires, and motivations to drive them to purchase. ?? Why are BDQs crucial? In today's information-saturated digital landscape, BDQs serve as guiding lights for prospects. By asking the right questions, you not only engage your audience but also demonstrate your empathy towards their needs, and remove any barriers to purchase. This builds trust, establishes your brand as a trusted solution provider, and reinforces their need to convert, paving the way for higher conversion rates. ?? Ready to elevate your conversion strategy? We've curated an exclusive guide outlining four essential steps to creating impactful BDQs, complete with practical examples to inspire your efforts. Whether you're refining existing landing pages or launching a new campaign, this guide is your go-to resource for driving tangible results. ?? Don't miss this opportunity to redefine your customer engagement strategy! Click the link below to download your copy now: https://lnkd.in/eQJKkZ4R

?? Landing pages are the ultimate gateway to conversions, so they need to be designed with your customer's journey in mind. This means understanding their needs and guiding them to take action. ?? At Primer, we help our partners build landing pages that convert. Here's a look at some key elements that make a difference: ?? Focus on the Customer: It's all about clear, scannable copy that speaks directly to your audience's needs. Visuals should be custom-made to showcase your brand and product/service. Don't forget to ensure a seamless experience across all devices. ?? Landing Page Templates: Different goals require different approaches. Here are some popular landing page templates to consider: ?? BDQs (Buyer Decision Questions): Answer the key questions your customers have before they buy. Think MPG, number of doors, and paint color for a car purchase. Use concise answers, data, and proof to build trust and highlight your unique selling points. ?? Listicle: Present a compelling sequence showcasing how your product solves problems or stands out from the competition. Use examples and data to back up your claims, essentially promising to make your future customers' lives better. ?? Vs. Alternative: Position your product as the ultimate solution. This includes comparing it to traditional solutions, direct competitors, or even "doing nothing". Make sure your comparisons are clear and trustworthy, and highlight why your product reigns supreme. ?? Sales Questions: Instead of telling them their problems, spark a conversation. Ask questions that prompt your target audience to identify their own challenges and the urgency of solving them. By reminding them of their desired outcome, they'll be more receptive to your call to action (CTA). ?? Personalized: Showcase what truly sets your product apart. Feature positive press coverage, highlight its ease of use, and leverage customer testimonials. Before-and-after visuals can be powerful too. By understanding your audience and implementing these elements, you can craft high-converting landing pages that drive results. Want to learn more? Check out our blog on the Key Elements of High-Conversion LPs. https://lnkd.in/gpFKAdZa

Learn how to improve CVR and increase ROAS with inspiration and analysis of ads from top D2C brands. ???♀? Checkout the FREE D2C Ad Teardown Video ??https://lnkd.in/e6nM5TWk